Carrying the name of a seductive oriental dancer, through all the years of its existence, Bajadera was fundamentally a synonym for harmony and grace. With this in mind, Kraš launched a new communication platform for their praline brand Bajadera – Woven with pleasure.
Campaign by Saatchi & Saatchi Croatia, for Kraš’ iconic Bajadera, rolled out across regional media channels. The flagship of the campaign, supported by OOH, is the short film directed by Kosta Glušica. The ad avoids any unnecessary narration and through unusual art direction tells a personal story about the metamorphosis of feelings that the iconic praline product evokes in its fans. The film will be distributed regionally through all linear and non-linear digital services, from cinemas and television advertising blocks, through video banners to digitized OOH that is slowly flooding the region.
“Dance on silk is a reference to both strength, gentleness, and beauty of a woman who, with all her being, truly leaves viewers breathless through a metamorphosis shrouded in silk,” the agency explained the concept of the new spot.
On the highly demanding production of this film Saatchi collaborated with the Central Unit and the German Effective Team specializing in the production of high-quality films, and the music background is by the young American indie singer Kaina.
CREDITS:
Kraš: Andreja Hanžek, Pamela Bolarić, Irena Jenjić, Ivana Zidarić
Saatchi Hrvatska: Aleksadra Dilevska (CEO, Publicis Groupe Croatia), Ivan Tanić (CD), Robert Pešić (CSD), Ivan Pavičić (SCW), Nebojša Cvetković (AD), Paula Baburić (SPD), Alma Mujčinović (AE)
Production: Central Unit
Director: Kosta Glušica
Sound mix: Robinson Studio
Postproduction: Poster
Photographer: Franjo Matković
Talent: Claudija Antičević, Ana Perišić
Music: Kaina
