There are few agencies specializing in communications management that can boast of having 30 years of experience. This year it is celebrated by the agency Apriori World (ex Apriori Communications).
In addition to numerous commercial projects, the agency initially gained its experience led by Danijel Koletić through projects related to event management, so it was part of the co-organization of the Croatian Supermodel, 4th Croatian Golf Championship, WTA Ladies Open, 37th Split Pop Music Festival, but also projects that are or are having an impact today in Croatia or the region, such as the Top Scholarships for Top Students, Croatian Street of Fame, the first international public relations conference in Southeast Europe PRO. PR, and under the motto “We inspire agriculture” there are projects Digital Agriculture, Slavonika, National Agricultural Conference, AgroStartUp. The agency promoted and named the album Love (Ljubav) by Nina Badrić, which positioned it. We managed 17 examples of crisis communication, among others for the companies Pfanner, Hit Nova Gorica, Bayer, HIPP, the City of Slavonski Brod and numerous other projects.
It is the first agency to open a partner office in Macedonia and Montenegro specializing in public relations, and in Bosnia and Herzegovina it launched the PR Arena project, but also the first school for non-refundable funds of the European Union, which was implemented in Croatia. Top Scholarships for Top Students is the agency’s authorial project which, thanks to the weekly Nacional, raised 3.2 million euros for non-refundable scholarships. The project cooperation was realized under the name Apriori brand in Turkey, Great Britain, Italy, Qatar, and Japan. In the thirty years of experience, corporate social responsibility projects stand out. Half a million euros were raised for the renovation of the house of Croatian Nobel laureate Lavoslav Ružička. Croatian Radio-Television has decided to start its project You are not alone with us through the association Ruka dobrote, in which Apriori World also participated.
The agency has been awarded many times, and we especially emphasize the award for the project Top scholarships for top students of the Croatian Communication Festival, the award for communication project Barwa Green House in Qatar, and last year the agency won the prestigious Global Contribution Award given by IPRA (International Public Relations Association) and the United Nations for its special contribution to Sustainable Development Goal 10 – Reducing Inequalities for the Soaps with Dots. As the founder and director of the agency, Danijel Koletić, points out: “This is a wonderful and unforgettable business adventure in which we had the opportunity to collaborate on 432 projects and I believe to leave a mark on many individuals, organizations, associations, companies and their brands in these 30 years. I believe our best 10 years are yet to come. I thank all the media who have followed us through numerous publications and provided support for what we do. They are also responsible for our success. There is not enough room to list all those who we have worked with and left an impact and change. I am proud and happy of all my co-workers. This is the story of one team. Unfortunately, the measures at the moment do not allow us all to gather, but there will be opportunities. “
