Awards for the best digital works in nine SoMo Borac categories were awarded on the second day of the jubilee tenth Weekend Media Festival in Rovinj. This is the most important regional digital award, after which we regularly find out what trends in digital marketing expect us in the next year.
This year, SoMo Borac had a record 145 entries, which were judged by a jury comprised of 28 digital marketing experts from the best regional agencies. This year the jury voted this way:
Digital Mix
Winner: Grey Ljubljana, A1 Slovenia
Finalists:
Eden na Eden marketing agency, Yesterday News – News parody show
404, BBDO Zagreb, Prom media Group, Croatian Telekom
SoMo App
Winner: McCann Beograd, Museum of Contemporary Art in Belgrade
Finalists
Grey Ljubljana, Triglav Insurance
404, SevenOfNine, HRT
SoMo Content
Winner: Grey Ljubljana, A1 Slovenia
Finalists
McCann Beograd, Carlsberg Serbia
Grey Ljubljana, A1 Slovenia
SoMo Social
Winner: Pioniri Communications, Guarana (Knjaz Miloš)
Finalists:
Luna TBWA, Pivovarna Laško Union
Imago Ogilvy, Dalmacijavino Split
SoMo Tech
Winner: Real Grupa, Zagrebačka Bank
Finalists:
Communis, Heineken
Bamboo Lab, VIPnet
CM of the Year
Winner: Marko Jovanović, Executive Group, McDonald’s Srbija
Finalists:
Lucija Potočnik, Degordian, Zagrebačka pivovara
Helena Kuhar, 404, Coca-Cola
SoMo Web
Winner: Agency Size, Agency Size
Finalists:
Infinum, Museum of Broken Relationships
404, Broj 42, Croatian Telekom
SoMoRitanac
Winner: Grey Ljubljana, A1 Slovenia
Finalists:
Imago Ogilvy, Jamnica
Nordeus, Nordeus
Viral Blockbuster
Winner: Pristop, Atlantic Grupa
Finalists:
McCann Beograd, Carlsberg Serbia
Ivan Šarić, Siniša Mareković, Vedran Tomac, Batman and Sons
“The competition of this year’s SoMo Borac was extremely strong and big,” said Ružica Vrdoljak Ličina, from SoMo Borac, adding: “There were a lot of quality works. Only nuances decided in most of the categories. This year’s entries surpassed all expectations and showed that digital is growing fast, and that 2018 will bring even more excitement on these channels.”
Check out all the works at www.somoborac.com.
