Creative Standards International President, Nancy Ross, announced the winners of the 25th annual Cresta International Advertising Awards, honoring creative excellence in twelve major competitions.
The Cresta Awards, launched in 1993 by Creative Standards International, counted the participation of 52 countries in this year’s competition. A total of 234 ads, campaigns and interactive entries were chosen by 80 plus top creatives for finalist honors. The juries were held in 7 cities – Budapest, Charlotte, NC, Madrid, Oslo, São Paulo, Tokyo and Zagreb. In addition, a separate pre-selection jury (19 jury members from 11 countries) was conducted for Interactive entries.
All winners were then chosen by Cresta’s International Grand Jury of 86 leading creative professionals from 46 countries, who awarded 8 GRAND PRIX’S, 23 GOLD, 22 SILVER and 25 BRONZE.
“With the news of Publicis pulling out of award shows, and the rumor about WPP following, awards are at a turning point. There are many issues concerning awards shows but those that are particularly important are: quality of judges, problem of scam ads, fairness of judging, and heavy focus on social issues. All the shows right now seem to be losing their direction and identity.
In this context, Cresta has its own unique methods. No discussions. 100% is done by majority voting. It’s one effective way to achieve political correctness. There’s no room for bias, and the healthy judging results prove this. I believe if more new but unknown work are discovered through this judging, the value of Cresta as an award will be even greater,” said Yuya Furukawa, Chief Creative Officer, Dentsu Inc., Tokyo & President of Cresta’s Grand Jury.
The Agency of the Year, winning 17 awards, is McCann, New York. Their winning entries include Four Grand Prix’s (Ambient Media, Branded Entertainment, Outdoor and Promotions & Incentives) for their client, State Street Global Advisors, titled, “Fearless Girl“.
Work for client Lockheed Martin, titled, “The Field Trip To Mars” won the Grand Prix for Interactive as well as seven GOLD awards in the following competitions: Interactive (Digital), Ambient Media, Direct Marketing, Outdoor, Promotions & Incentives, Crafts (Virtual Reality) and Branded Entertainment.
Out of the twelve Cresta competitions, entries in eight competitions scored high enough to be awarded the Grand Prix. Continuing this list of Grand Prix winners is Grey, New York who won the Grand Prix in the Integrated Campaigns competition for their client Pantene, titled, “#DadDo“. “#DadDo” also won a GOLD in the Branded Entertainment competition. An additional GOLD award was captured in the Crafts competition for Best Use of Adapted/Licensed Music for their client the National Football League, titled, “Super Bowl Babies“.
Forsman & Bodenfors, Gothenburg won the Grand Prix in the TV/Cinema/Online Film competition for its client PostNord, a campaign titled, “Love Logistics“. A SILVER Award was scored for client A-Z, titled, “The Inner Voice” which won in the Crafts competition for Best Cinematography
Factory, London won the Grand Prix in the Crafts competition for Best Sound Design for client Channel 4-Rio Paralympics 2016, titled, “We’re the Super Humans“. A GOLD Award was also presented in the Crafts competition for Best Sound Design for client, Save The Children, titled, “Still the Most Shocking Second Day“.
McCann Worldgroup became Network of the Year for the second year in a row, with Havas Worldwide in second.
You can check out all the winners at http://www.cresta-awards.com/2017/
