Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Creative Standards International President, Nancy Ross, announced the winners of the 24th annual Cresta International Advertising Awards, honoring creative excellence in twelve major competitions: TV/Cinema/Online Film; Integrated Campaigns; Press; Interactive; Outdoor; Design; Promotions & Incentives; Radio; Crafts; Direct Marketing; Branded Entertainment and Ambient Media.
The Cresta Awards, launched in 1993 by Creative Standards International, counted the participation of 53 countries in this year’s competition. A total of 233 ads, campaigns and interactive entries were chosen by 100 plus top creatives for finalist honors.
All winners were then chosen by Cresta’s International Grand Jury of 84 leading creative professionals from 44 countries. Selection criteria were originality of the creative idea and the quality of its execution. In addition to the 8 GRAND PRIX’S awarded, the remaining breakdown of ‘Statue Levels’ include 17 GOLD; 14 SILVER and 35 BRONZE Awards.
The Agency of the Year for the fourth year in a row, winning 6 awards is Forsman & Bodenfors, Gothenburg. Their tally includes 4 Grand Prix’s, one Gold and one Silver.
McCann Worldgroup became Network of the Year. In all, 3 entrants from the network combined to win a total of 47 points. They represent New York, Frankfurt and Birmingham. Following close behind was BBDO Worldwide with 46 points and Havas Worldwide with 43 points.
Out of the twelve Cresta competitions, entries in eight competitions scored high enough to be awarded the Grand Prix. Continuing this list of Grand Prix winners is Rosapark, Paris who won the Outdoor as well as the Design (Best Offline Digital Design) Grand Prix. Tangrystan, Oslo won the Grand Prix for its client, Care Norway, in the TV/Cinema/Online Film competition and also in the Crafts competition for Best Copywriting.
Our region, or Croatia to be more precise, made the list thanks to Hamper Studio Zagreb, which took Bronze in Publication Design category with their Beauty Fools project which you can see in the gallery.
All the winning entries, including film clips and still images, are available at www.cresta-awards.com/2016, along with full credits.