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    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Zagreb Design Week Award; Coca-Cola’s smart bench at Bundek; 20 years of Uniqa insurance in BiH; Vivendi offers €2,36bn to acquire Havas…

Coca-Cola’s smart bench was unveiled as part of the international gardening show Floraart

15/05/2017
in News
6 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

THE #tdzg AWARD PRESENTED TO THE BEST DESIGN WITHIN THE #tdzg EXPO

Among about fifty Croatian exhibitors registered for #tdzg Expo, an international jury chose the best one. So yesterday (Sunday), at the multidisciplinary creative studio Benussi & theFish, the first #tdzg Award was presented, along with 10,000 HRK prize, to the Tink Things line of furniture that encourages sensory-motor development of children.

“We wanted to introduce the #tdzg Award to encourage Croatian designers to creativity and designing of new projects. We gathered renowned domestic and foreign experts, such as Mladen Orešić (Croatia, School of Design, Professor), Boris Ljubičić (Croatia, designer), Severina Fileka (Austria, designaustria, Director), Pil Bredahl (Denmark, designer and curator) and Onnye Eikhaug (Norway, Norsk Designråd, Program Manager) who evaluated all Croatian works exhibited within #tdzg Expo according to the criteria of this year’s topic What’s the problem?. Studio Benussi & theFish gave a comprehensive answer, and they won the first ever #tdzg Award, on which we once again congratulate them,” said the directors of Design Week Zagreb, Tina Marković and Daniel Tomičić.

COCA-COLA INSTALLS A SMART-BENCH ON BUNDEK

On the occasion of the tenth anniversary of the project of corporate social responsibility Our Beautiful Sava in 2017, Coca-Cola system in Croatia decided to thank the cities along the river Sava – Zagreb, Sisak, Slavonski Brod and Županija – in which the project was implemented from the beginning, by giving them smart benches as reminders of the long-standing partnership. The first of these smart benches was presented on the plateau near the Big Lake on Bundek, within the framework of the international gardening show Floraart. Besides enabling charging of electronic devices, when connecting to the network through this smart benches, users are directed to the website of Our Beautiful Sava project with an overview of key activities during the ten years of implementation.

“We are proud that in the past decade the project Our Beautiful Sava achieved great success and brought together over 60 partners at the state and local level, whom we thank today by setting the first smart bench. Our ten-year goal was to encourage citizens to return to the Sava River and to raise awareness of the importance of its preservation. As part of this, and looking at the results of the project, in the past decade during 31 fairs we gathered 150 exhibitors and more than 100,000 visitors, which we can really be proud of,” said Boška Trbojević, director of communications and public relations at Coca-Cola HBC Croatia.

More details about the project and partners can be found on Facebook and on the website www.lijepanasasava.hr.

UNIQA INSURANCE CELEBRATES 20 YEARS OF SUCCESSFUL OPERATIONS IN BOSNIA AND HERZEGOVINA

Photo: Senada Olević, Director of Uniqa Insurance in BiH

In the festive atmosphere of the Sarajevo’s Vijećnica, and in the presence of numerous partners and friends of the company, Uniqa Insurance celebrated 20 years of successful operations in Bosnia and Herzegovina.

“During the past 20 years UNIQA Insurance attempted to gain and retain the trust of its customers and business partners. At the time of complex business conditions, UNIQA insurance managed to achieve the position of market leader in the area of ​​Bosnia and Herzegovina, both in terms of the total premium and in life insurance, therefore, I share the hope and the common desire of all of us – to become even more successful and further strengthen our presence in the market of Bosnia and Herzegovina,” said the director of the company Senada Olević.

Amid marking the 20th anniversary of the active work in the field of social responsibility, representatives of UNIQA insurance also presented valuable donations to the Association “Heart for children suffering from cancer in FBiH” and “Association of parents of children suffering from malignant diseases “Iskra” from Republika Srpska”, in total amount of 10,000 BAM.

EXHIBITION DESIGN OF DALIBOR MARTINIS 70’S AND 80’S AT THE MULTIMEDIA CULTURAL CENTER IN SPLIT

On Tuesday, 16 May 2017 at 20:00h, the Multimedia Cultural Center (Youth Center) in Split will open the exhibition Counterfeits, Misinformation and Frozen Images – Design by Dalibor Martinis of the ’70s and ’80s. This is an expanded version of the exhibition for the first time shown in the HDD gallery in February and March this year, and its hosting in Split is organized by Platforma 9,81 and HDD in partnership with MKC, curated by Marko Golub and Dejan Kršić.

Exhibition Counterfeits, Misinformation and Frozen Images – Design by Dalibor Martinis of the ’70s and ’80s presents an overview of the design work of one of the most important Croatian conceptual and media artist Dalibor Martinis, for whom only a few months ago a large retrospective was exhibited at the Museum of Contemporary Art. These are mostly exhibition posters realized continuously since the early 70s to the late 80s for the Gallery of Modern Art (today’s MSU) in Zagreb, movie posters for authors like Rajko Grlic and Lordan Zafranović, but also reference art projects which are conceptually close to Martinis’ design production.

VINCENT BOLLORÉ MOVES TO CONSOLIDATE MEDIA EMPIRE

French tycoon Vincent Bollore took a first step last week in his attempt to merge media giant Vivendi and advertising company Havas, two groups he controls through his family-run conglomerate.

Vivendi said it was making an offer to buy Group Bollore’s 60 percent stake in advertising group Havas for 2.36 billion euro.

The combined entity would represent more than 13 billion euros in annual revenues and add a new business to the Vivendi group, which owns Universal Music Group (UMG), one of the top three world record labels, and France’s number one pay-TV Canal Plus.

The offer values Havas’s total equity at 3.9 billion euros.

Havas, led by Bollore’s son Yannick, was one of the two top targeted businesses in Vivendi’s next expansion phase, two sources close to the matter said last month.

ADCE’S CREATIVE EXPRESS ROME

The Creative Express programme, organised by the Art Directors Club for Europe (ADCE), will this year be hosted at Pi Campus in Rome, May 18-19 2017.

Describing the innovative location for the event, Pi Campus founder Marco Trombetti said, “We love state-of-the-art technology applied to disrupt big slow moving industries. Artificial Intelligence is in our DNA but we love founders that add design and art to bring emotions into technology products. We invest in startups designed to be global. Italy is where our heart is”.

Together with Creative Express director HP Albrecht, Trombetti will challenge 28 young creatives to develop a communication campaign aimed at inspiring designers around the world to found a startup over just two days. The final projects will be presented to a daunting audience of 100 people from the industry.

The group, split into five teams, will be mentored by an array of high profile Creative Directors. These include Ricardo Wolff, Creative Director at DDB Berlin, Samuel López, Creative Director at Sr. y Sra. Wilson (ES) and Hannes Böker, Creative Director at Team Robert Rottensteiner (AT).

The up-and-coming stars have been selected from 14 European countries, nominated by their respective ADCE member clubs.

FACEBOOK PUSHES FURTHER INTO 360-DEGREE VIDEO WITH NEW PARTNERSHIP

Facebook’s push to make 360-degree video ubiquitous has been bolstered through a new partnership with Blend Media, which will focus on developing a “creator community” of experts.

Blend Media is a tech platform that works with brands, agencies and publishers create 360-degree video projects.

Through the partnership, Facebook has gained access to Blend Media’s library of premium content which it will harness to drive 360-degree video growth on the platform. Meanwhile, Blend Media will have direct access to Facebook’s 360 team which it said will enable its own creators to “push boundaries”.

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