24 Hours: Young Guns 16 announced; WARC for Advertisers launched; Fourth iteration of The Cube campaign; Facebook rolls out ‘Breaking News’; Carousel ads coming to Pinterest…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

THE ONE CLUB FOR CREATIVITY ANNOUNCES YOUNG GUNS 16 WINNERS  

The One Club for Creativity announced the winners of the global Young Guns 16, the industry’s only international, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creative professionals age 30 or younger.

Entries were received from 38 countries and judged by 61 top creatives from around the world, about half of whom are past Young Guns winners. 30 winners were selected, coming from 12 countries, and they will be celebrated at the Young Guns 16 awards ceremony and party on November 15, 2018 at the Highline Ballroom in New York.

Information about each Young Guns 16 winner, with examples of their work and links to personal websites, is available here.

WARC LAUNCHES ‘WARC FOR ADVERTISERS’

WARC has launched WARC for Advertisers, a new site experience designed to help brand owners to deliver more effective marketing.

Specifically developed for advertisers, the unique digital experience will give leading marketers a category-tailored view of what’s working in their sector.

Paul Coxhill, Managing Director, WARC, says: “At WARC, we constantly strive to help our customers to deliver more effective marketing. We already work with over 200 brands and they’ve told us they need faster access to key category and channel insights, relevant case studies and authoritative answers to key strategic questions to help their brand stand out. WARC for Advertisers is our response to that challenge. It is a digital space dedicated to helping advertisers prove their marketing plan’s effectiveness, persuade with powerful insights, and prosper with knowledge as they navigate through the latest category and media shifts.”

More information available here.

ADC ANNUAL AWARDS PRESENT THE FOURTH EPISODE OF “THE CUBE” CAMPAIGN

The ADC 98th Annual Awards continue to promote their call for entries with “The Cube” campaign, which features works by six prominent illustrators and artists from around the world.

When we last saw the brave ADC Cube on its “six-sided adventure”, which is created in a collaboration between COLLINS and a globe-spanning collection of amazing animators and artists, it was run through the neon-infused wringer before being bounced into the sky. Now, in the fourth act of “The Cube“, Auckland-based illustrator and animator Frances Haszard shows just how high that bounce was.

FACEBOOK ROLLS OUT ‘BREAKING NEWS’ LABEL GLOBALLY

Facebook has expanded its ‘Breaking News’ label as it looks to help users identify the timeliest stories circulating its network. As well as boosting its own news credentials among readers, the social network is pitching the move as a way for publishers to boost their traffic.

The social network has been testing the feature with prominent publishers in North America since 2017 and has introduced more than 100 titles from across the world to tag their stories as ‘breaking news’. These labels help indicate to users the stories that may be most pressing for them, with each label tagged at a maximum of six hours.

In addition to helping users identify the most cutting content, publishers have also seen a rise in clickthroughs as a result of the feature. In the US and Canada from 8 August to 19 September, clickthrough was up 8%, likes up 2% and shares up 10% on average.

As an added precaution to protect the feature from abuse, users can report pieces they feel was mislabelled as breaking news.

PINTEREST ADDING CAROUSEL ADS

Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday.

Carousels, which allow advertisers to include up to five images within a single format, can appear within the Pinterest main feed as a related pin recommendation or through search. Users tap the cover image and then swipe or tap their way through the cards.

Most other platforms already have versions of the paid carousel, including Facebook (rolled out 2015), Google (2016), Instagram (2017) and Twitter (2017).

But Pinterest has been making up for lost time. EMarketer predicts Pinterest will double its ad revenue to $1 billion by 2020, and the company is rumored to be exploring an IPO.

Find out more here.

SNAPCHAT’S PR FIRM SUES INSTAGRAM INFLUENCER FOR FAILING TO PROMOTE SNAP SPECTACLES

Snap’s public relations firm, PR Consulting, has filed a lawsuit against Instagram influencer Luka Sabbat, claiming he violated the terms of a $60k agreement to promote Snapchat’s Spectacles product on Instagram.

Actor and celebrity Sabbat received an upfront payment of $45k in the expectation that he would promote the eyewear to his 1.4 million followers through the creation of at least four unique posts; including an Instagram post and three Instagram Story posts.

Influencer did just two posts, neither of which were cleared by PR Consulting as required, and failed to wear the glasses in public at least once during the fashion shows in Milan or Paris.

More here.