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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

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    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Young Guns 16 announced; WARC for Advertisers launched; Fourth iteration of The Cube campaign; Facebook rolls out ‘Breaking News’; Carousel ads coming to Pinterest…

WARC has launched WARC for Advertisers, a new site experience designed to help brand owners to deliver more effective marketing

11/04/2019
in News
4 min read
24 Hours: Young Guns 16 announced; WARC for Advertisers launched; Fourth iteration of The Cube campaign; Facebook rolls out ‘Breaking News’; Carousel ads coming to Pinterest… 4

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

THE ONE CLUB FOR CREATIVITY ANNOUNCES YOUNG GUNS 16 WINNERS  

The One Club for Creativity announced the winners of the global Young Guns 16, the industry’s only international, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creative professionals age 30 or younger.

Entries were received from 38 countries and judged by 61 top creatives from around the world, about half of whom are past Young Guns winners. 30 winners were selected, coming from 12 countries, and they will be celebrated at the Young Guns 16 awards ceremony and party on November 15, 2018 at the Highline Ballroom in New York.

Information about each Young Guns 16 winner, with examples of their work and links to personal websites, is available here.

WARC LAUNCHES ‘WARC FOR ADVERTISERS’

WARC has launched WARC for Advertisers, a new site experience designed to help brand owners to deliver more effective marketing.

Specifically developed for advertisers, the unique digital experience will give leading marketers a category-tailored view of what’s working in their sector.

Paul Coxhill, Managing Director, WARC, says: “At WARC, we constantly strive to help our customers to deliver more effective marketing. We already work with over 200 brands and they’ve told us they need faster access to key category and channel insights, relevant case studies and authoritative answers to key strategic questions to help their brand stand out. WARC for Advertisers is our response to that challenge. It is a digital space dedicated to helping advertisers prove their marketing plan’s effectiveness, persuade with powerful insights, and prosper with knowledge as they navigate through the latest category and media shifts.”

More information available here.

ADC ANNUAL AWARDS PRESENT THE FOURTH EPISODE OF “THE CUBE” CAMPAIGN

The ADC 98th Annual Awards continue to promote their call for entries with “The Cube” campaign, which features works by six prominent illustrators and artists from around the world.

When we last saw the brave ADC Cube on its “six-sided adventure”, which is created in a collaboration between COLLINS and a globe-spanning collection of amazing animators and artists, it was run through the neon-infused wringer before being bounced into the sky. Now, in the fourth act of “The Cube“, Auckland-based illustrator and animator Frances Haszard shows just how high that bounce was.

FACEBOOK ROLLS OUT ‘BREAKING NEWS’ LABEL GLOBALLY

Facebook has expanded its ‘Breaking News’ label as it looks to help users identify the timeliest stories circulating its network. As well as boosting its own news credentials among readers, the social network is pitching the move as a way for publishers to boost their traffic.

The social network has been testing the feature with prominent publishers in North America since 2017 and has introduced more than 100 titles from across the world to tag their stories as ‘breaking news’. These labels help indicate to users the stories that may be most pressing for them, with each label tagged at a maximum of six hours.

In addition to helping users identify the most cutting content, publishers have also seen a rise in clickthroughs as a result of the feature. In the US and Canada from 8 August to 19 September, clickthrough was up 8%, likes up 2% and shares up 10% on average.

As an added precaution to protect the feature from abuse, users can report pieces they feel was mislabelled as breaking news.

PINTEREST ADDING CAROUSEL ADS

Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday.

Carousels, which allow advertisers to include up to five images within a single format, can appear within the Pinterest main feed as a related pin recommendation or through search. Users tap the cover image and then swipe or tap their way through the cards.

Most other platforms already have versions of the paid carousel, including Facebook (rolled out 2015), Google (2016), Instagram (2017) and Twitter (2017).

But Pinterest has been making up for lost time. EMarketer predicts Pinterest will double its ad revenue to $1 billion by 2020, and the company is rumored to be exploring an IPO.

Find out more here.

SNAPCHAT’S PR FIRM SUES INSTAGRAM INFLUENCER FOR FAILING TO PROMOTE SNAP SPECTACLES

Snap’s public relations firm, PR Consulting, has filed a lawsuit against Instagram influencer Luka Sabbat, claiming he violated the terms of a $60k agreement to promote Snapchat’s Spectacles product on Instagram.

Actor and celebrity Sabbat received an upfront payment of $45k in the expectation that he would promote the eyewear to his 1.4 million followers through the creation of at least four unique posts; including an Instagram post and three Instagram Story posts.

Influencer did just two posts, neither of which were cleared by PR Consulting as required, and failed to wear the glasses in public at least once during the fashion shows in Milan or Paris.

More here.

Tags: FacebookPinterestSNAPCHATWarcYoung Guns
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