Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
WHO ARE THE CANDIDATES FOR THE ANTI-COMMUNICATOR OF THE YEAR IN CROATIA?
Every year the Jury of the Grand PRix awards of the Croatian Public Relations Association focuses on highlighting good communication practices and good communicators through award for the Communicator of the Year, which celebrates people or groups who particularly stood out in public communication. However, this year the jury’s opinion is that the emphasis on good examples is not always enough to improve public communication. Just as public praise of quality, structured and open communication raises the quality of public dialogue, so can pointing out the biggest mistakes and bad examples help foster the advancement of communication culture.
It’s really not an easy task to make a shortlist of the worst communication gaffes in Croatia, so the list for Anti-Communicator of the Year could have been three times longer this year. However, the jury decided to focus on the ten people who really set the bar in bad communication last year, regardless of whether they remained remembered in isolated cases or were continuously bad or poor in communication. They are: Davor Bernardić, Damir Boras, Dinko Cvitan, Martina Dalić, Željko Glasnović, Vlado Košić, Milan Kujundžić, Nada Murganić, Davor Šuker and Ivan Vrdoljak. One of these people will be named the Anti-Communicator of the Year 2018
We’ll find out soon who it will be.
PLAY MEDIA DAY 03
Regional communication event Play Media Day 03 will be held on June 8, 2018 in the Museum of Contemporary Art of Republika Srpska in Banja Luka, and will gather representatives of regional companies, agencies and media houses in one place (last year there were more than 500 of them). The event organizer, agency Play Team, once again promises quality program with a number of top regional and international speakers and panelists.
This year, due to the great interest of participants, the organizers provided a special discount price of 59 euros. The Early Bird action lasts until March 10. The fastest students who register have the option to make additional saving and secure their place at the best price (25 euros).
More information at www.playmediaday.com
SPARK.ME CONFERENCE SEEKS OFFICIAL BLOGGERS
Organizing team of one of the largest marketing conferences in Southeastern Europe, Spark.me, which will be held on 26 and 27 May in Budva, has launched a competition for official bloggers of the conference. It should be noted that bloggers are not limited to text format, and can also use audio files (podcasts) and vlogs.
Everything you need to sign up is to write a blog post, post a vlog or a podcast about “Why I want to participate in the Spark.me 2018 conference”, to share it on social networks with the #SparkMe hashtag, tag the official page of Spark.me conference, and fill out the application at http://spark.me/2018/ambassadors/. The deadline is 02 March. A list of selected official bloggers will be released on 16 March at the Spark.me conference site.
The official blogger gets a free ticket for both conference days, four overnight stays at the four-star hotel Mediteran (where the conference will be held), as well as a cruise in the Boka Kotorska bay that will be organized for speakers and partners at the Spark.me conference. The official blogger’s obligation is to publish two blog posts (vlog or podcast) on the Spark.me conference until May 16, one blog post during the conference, and one after the event ends.
For more information on Spark.me 2018, visit the official site of the conference at www.spark.me, Facebook page at www.facebook.com/sparkdotme, Twitter at www.twitter.com/sparkdotme and Instagram page at www.instagram.com/sparkdotme/.
GRIZLI KOMUNIKACIJE STEPS OUT TO THE MARKETS OF AUSTRIA, CZECH REPUBLIC AND SLOVAKIA
At the beginning of the year, Zagreb-based agency Grizli Komunikacije entered the markets of Austria, Slovakia and the Czech Republic. This was achieved thanks to the cooperation with the Japanese brand Yokohama, globally recognized tire manufacturer. Grizli Komunikacije will be in charge of digital communications in these countries and in the Adriatic region.
Grizli Komunikacije has been cooperating with Yokohama in Croatia and Bosnia and Herzegovina for two years now. Tomislav Čehulić, Managing Director of Grizli Komunikacije says that they have shown that the export of intellectual – in this concrete case of communication – services is the future. He believes that the communications industry will soon be one of Croatia’s most important export potentials.
The Grizli Komunikacije agency has been in the Croatian market for almost six years, providing public relations services, advertising, branding, social networking, guerrilla advertising, event management, education and media training. Last year the agency saw growth of 43 percent compared to the previous year. (Lider Press)
[D]CONVERSATION: LANA GRAHEK
On Thursday, February 22, at 19:00hrs, theHDD Gallery will host a talk with graphic designer Lana Grahek. This talk is also the last opportunity to see the exhibition of this author which closes the same night. The talk will be about the first five years of Lana’s professional design work, intense collaboration with SC’s Culture of Change, design on the club and music scene, experimental publishing and the relationship between digital and print media. The talk will be moderated by Marko Golub and Sven Sorić.
FACEBOOK, “OLD PEOPLE’S” PLATFORM
Do you use Facebook? Then you are probably no longer a teenager. Research conducted by eMarketer has shown that Facebook in the UK is losing young people aged between 12 and 24.
Among young people aged between 12 and 17, Facebook use has decreased by 8 percent and in the 18 to 24 age group by 5 percent since the previous study. Facebook, which is now used by 83 percent of social network users aged 18 to 24, by 2021 will be used by “only” 81.5 percent of this age group.
Instead of reporting on disappointing decline in the number of users, and the decline in their time spent on this social network, Facebook rather turns to reporting a 50 percent increase in revenue (from $10.5 to $15.9 billion).
CHOCOLATE LOVERS HAVE CHOSEN THE BEST CHOCOLATE IN THE WORLD – KINDER BUENO AT 29TH PLACE
Discussion about the best chocolate in the world will rarely end with a wide consensus. Everyone likes something different. Hazelnuts, raisins, cookies, nougat, peanuts, caramels. There are simply too many options for even two, let alone more people to agree on what the best chocolate is.
In order to contribute to this eternal debate, the Internet rankings service Ranker.com asked their visitors which is the best chocolate, or rather chocolate bar in the world.
The criteria that a certain chocolate has to meet in order to be listed are as follows: it must be in a bar form, meaning that cups, eggs, bits, balls and similar forms are a no go.
After defining the criteria, more than 100,000 people voted and Nestlé’s Kit Kat took the top spot.
Behind Kit Kat were: Twix, Snickers, Milky Way and Hershey Bar, and the top ten were rounded by Nestle Crunch, Butterfinger Bar, 3 Musketeers, Toblerone and Almond Joy.
Amongst the surprises is certainly the low placement of Lindt (19th place) and Kinder Bueno (29th place).
ENTRIES EXTENDED FOR THE MIXX AWARDS EUROPE AND IAB EUROPE
IAB Europe has extended the deadline for submitting entries for the MIXX Awards Europe and IAB Europe Awards. The new deadline for both competitions is Friday, March 2, 2018. The winners will be announced at the gala event of the Interact convention on May 23 in Milan.
IAB Europe presents the MIXX Awards for creativity in digital advertising. There are 13 categories available: display advertising, mobile advertising, video advertising, social advertising, search advertising, native advertising, branded content, responsive advertising, virtual and augmented reality, campaign efficiency, programmatic advertising, integrated advertising, and efficient use of data.
Research Awards are awarded for best practices in marketing research, within eight categories: brand advertising efficiency, consumer attitudes and behavior, consumer devices, digital advertising formats, advertising solutions, research and data innovations, target audience measurement, and best use of research budgets. (IAB Slovenia)
(DIS-)CONTINUITIES IN POST-YUGOSLAV ART THIS THURSDAY IN LONDON
Contemporary Balkan Art has announced the latest in its “Conversations” series in which Marko Ilic PhD, Leverhulme Early Career Fellow at UCL School of South-East European Studies will be in conversation with Ana Russell-Omaljev PhD, Creative Director of CoBA.
The conversation will explore alternative art production in Yugoslavia between 1968 and 1989 and the continuities and discontinuities with the post-Yugoslav art space. Marko will, in particular, discuss the manner in which Student Cultural Centres encouraged the cross-fertilisation of different cultures, introduced new forms of self-organisation and hosted the New Art Practice.
The conversation will be held this Thursday (22 February) at 18:30hrs, at the Embassy of the Republic of Serbia in London, 28 Belgrave Square.
LISBON INTERNATIONAL ADVERTISING FESTIVAL LAUNCHES LISBON HEALTH
Lisbon International Advertising Festival has launched a new worldwide advertising festival, dedicated exclusively to communication, advertising and design in the health sector – the Lisbon Health International Festival.
According to Ana Firmo Ferreira, Lisbon Awards Group CEO: „This new festival has the mission to award one of the fastest growing areas in advertising on a global scale that deserves, for that reason, its own dedicated festival”. She adds: “This is one more step in establishing Lisbon as one of the big world capitals in advertising creativity.“
All the information regarding this new advertising award may be found on the website: www.lisbonhealthfestival.com