Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
UBER’S GENERAL MANAGER FOR CEE IS COMING TO DIGITAL TAKEOVER CONFERENCE
Digital transformation, content marketing, native advertising, influencers, big data, video … All these are topics which will be discussed by leading global and regional digital experts at the conference Digital Takeover in March, in Croatia. Rob Khazzam, General Manager of Uber for Central and Eastern Europe, is the first in a series of speakers to be announced by 24sata, organizer of the Digital Takeover, region’s largest digital conference, to be held 14 March this year in Zagreb’s Cinestar.
Rob is in charge of developing international strategy and business operations of Uber in 20 cities across nine states. He also cooperates with local general managers of Uber on the development of business, developing new services and improving existing ones. His career before Uber included work in investment firms where he was responsible for structuring the company, acquisitions and investments in various sectors. At Digital Takeover Rob will focus on the positive experience that digital transformation brings, especially in the field of urban mobility with the practices of the countries which are pioneers in the implementation of modern regulation.
News about the conference can be followed on the official web and social networks: Facebook, Twitter and LinkedIn.
SIXTH CONTEST FOR SCARLET SPHERE BEGINS
With the public presentation of the first restaurant on the website grimizna.enterijer.ba, on Monday began the contest for the Scarlet Sphere, a prestigious award in the field of interior design of restaurants.
Scarlet Sphere is the first public recognition of the quality and style of decorating a catering facility in the region and is the result of work of the team gathered at Enterijer.ba – the leading regional online magazine in the field of professional interior design.
In this year’s competition, restaurants will be presented from Bosnia and Herzegovina, Croatia, Serbia, Slovenia and Montenegro – one participant – one day.
Introduction of participants will run until 31 May 2017, after which a 20-member international jury will select the top 10, and then the winner. Winners of the competition will be announced in September 2017, after which, in the period from 1 June to 31 August, organizers will present the results of the vote of all members of the international jury.
The owner or owners of the winning facility will be awarded the Scarlet Sphere, while the author of the project design will receive an award signed by all members of the international jury.
More information about the competition can be obtained at grimizna.enterijer.ba.
LIONS ENTERTAINMENT ANNOUNCES 2017 JURY PRESIDENTS
Lions Entertainment has announced the Presidents honoured with leading the 2017 juries: Jury President for the Entertainment Lions for Music is Olivier Robert-Murphy, Global Head of New Business for Universal Music Group, and the Jury President for the Entertainment Lions is PJ Pereira, Co-Founder & Chief Creative Officer of Pereira & O’Dell;
Lions Entertainment is the two-day specialist event taking place during the Cannes Lions International Festival of Creativity – the world’s largest celebration of creativity in communications. Running during Cannes Lions, from 21-22 June 2017, Lions Entertainment is about the future of the entertainment industry, bringing everyone from record label execs to influencers and sports promoters together to connect with the world’s biggest brands, and hear from inspirational speakers, witness new trends and experience live performances from global talent.
READERS OF ŽENA.HR PORTAL DECLARE ABC FRESH CREAM CHEESE THE BEST IN ITS CATEGORY
At the award ceremony as part of the Product of the Year competition, organized for the fifth year in a row by the popular Croatian portal žena.hr, ABC cream cheese of company Belje was declared the winner in the category of dairy products.
More than 30,000 readers of portal žena.hr voted on the best products in 27 categories. The competition consisted of more than 540 nominated products from the FMCG sector.
“Awards of consumers are the most important awards for any brand, and so for us as well. ABC cheese thus won its second title of Product of the Year by the choice of the consumers,” said Ljiljana Vajda-Mlinaček, director of marketing and tourism at Belje.
MILLERCOORS SENDS ITS $450 MILLION U.S. MEDIA BUSINESS TO PUBLICIS GROUPE AFTER A REVIEW
Beer giant Molson Coors has completed a global review of its media agencies, choosing a Publicis Groupe umbrella organization to handle the bulk of its marketing budget as U.S. agency of record. The news comes after Molson finalized its $100 billion takeover of MillerCoors, which is now the larger company’s U.S. division and the country’s largest single brewer.
Kantar Media reports that MillerCoors spent $456 million on paid media in the U.S. in 2015 and $340 million during the first nine months of 2016. The company spends far more on marketing in the United States than in any other country.
The review began in fall of 2016, and it pitted the Publicis conglomerate against IPG’s Initiative, which has handled the MillerCoors business in the U.S. since collaborating with FCB and Kinetic to win what was a $400 million piece of business in late 2008.
EXHIBITION OF NORDIC GLASS – “THE TOUCH OF GLASS”
The exhibition of contemporary Nordic glass – “The Touch of Glass” will be held at Belgrade’s Museum of Applied Arts (from 10 February to 15 March) and the Museum of Vojvodina in Novi Sad (from 22 March to 20 April) in cooperation with the embassies of Denmark, Finland, Norway and Sweden. The exhibition will feature 80 glass items that promote Nordic design and manufacturers of glass, showing at the same time the example of Nordic countries as a successful model of regional cooperation in all fields.
The works were produced in 13 famous glassworks and design studios that realized most of their work in collaboration with top artists, architects and designers.