By: Adnan Arnautlija
TWO “PEARLS” FOR TRIGLAV INSURANCE AND AGENCY POSLOVNI MEDIJI
The oldest awards in the US for achievement in content marketing, The Pearl Awards, were held in New York, and Slovenian Triglav Insurance and Content Marketing Agency PM – Poslovni Mediji have won two gold awards.
Triglav Insurance’s portal Everything Will Be OK, received the award for the best website of the year, and the cover page of their internal magazine, Obzornik, dedicated to raising awareness on depression, received gold for the best cover of the year.
The Pearl Award is awarded by the US Content Council since 2004. Magazine Jednostavno, whiche PM agency designs for Lidl Slovenia, last year became the first Slovenian corporate media to be awarded this prestigious prize for content marketing.
ANATOMY OF DESIGN: BALUNA (15.12.2017. – 12.1.2018.)
On Friday, 15 December 2017, the HDD gallery in Zagreb will open the exhibition “ANATOMY OF DESIGN / BALUNA” which showcases the works of the design studio GRUPA. The exhibition is part of the HDD gallery’s “Case Studies” program and it deals with the evolution of the GRUPA’s latest Baluna product, the process of its emergence, important design decisions that shaped it and the things the design studio learned from it as well as from its previous projects. The curator of the exhibition is Marko Golub.
OVER THREE-QUARTERS OF MARKETING PROFESSIONALS WITNESS AGE DISCRIMINATION
In excess of three quarters (76.5%) of respondents to an industry-wide survey into age discrimination have reported that the practice is widespread in their own workplaces.
The research, undertaken by employment website CV Library, found that 47.1% of marketers fret that they’re not taken seriously at work solely due to their accumulation of years although discrimination was in action at both ends of the spectrum with 75% complaining that they were considered ‘too young’ while 25% believed that they were ‘too old’.
Prejudices against these younger employees centred on a lack of experience and not being taken seriously, with 33.3% having direct experience of such discrimination. At the upper end of life’s ladder, 50% said they faced concerns that they wouldn’t be agile enough to perform their tasks.
VISA WARNS 2017 CONSUMER SPENDING SET TO HIT FIVE-YEAR LOW
Britain’s hard-pressed consumers have tightened their purse strings further over the course of 2017 according to a new survey by Visa, with high street expenditure falling for a seventh straight month on the trot.
The string of declines look set to ensure 2017 becomes the worst year for UK consumer spending since 2012 with spending falling by 0.9% in November versus the same month a year ago, coming hot on the heels of a 2.1% fall in October.
Heaping further gloom on the past year Visa found that a rare bright spot, e-commerce spending, also conspired to disappoint with growth of just 2.4% – below the stellar spurts recorded in previous surveys.
VERIZON WILL REPORTEDLY PAY MORE THAN $2 BILLION FOR ITS NEW 5-YEAR NFL STREAMING DEAL
There has been plenty of handwringing about the NFL’s future this year after a dip in ratings and advertiser concern over protest coverage on TV, but Verizon is making a $2 billion bet on the sport’s prosperous future.
Verizon, which has been exclusively streaming NFL games on smartphones since 2010, just signed a lucrative new deal with the league that expands the number of games it can offer—including the Super Bowl—and for the first time will allow non-Verizon users to stream the games as well.
Verizon will reportedly pay more than $2 billion over five years, according to the Wall Street Journal, to stream NFL games on its Yahoo, Yahoo Sports and go90 platforms, along with the NFL mobile app.
Verizon will continue to be an NFL official sponsor, reportedly increasing its current annual rights and sponsorship from $250 million to more than $450 million.
