Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
THIRD RED DOT FOR SLOVENIA
Design studio Kabinet 01 has won the International Red Dot Award in the packaging design category for their work with the client Flaviar. This is this year’s third Red Dot for Slovenia. A little earlier, two Red Dots were brought home by the agency Futura DDB with their work for the manufacturer of exhaust systems Akrapovič.
Agency’s creative idea was intended to redesign and upgrade the concept of Flaviar’s main product – package for whiskey degustation. “The package represents the essence of the ‘Try before you buy’ approach. Considering the nature of the business – sending of physical products by mail – the packaging had to be light, durable and elegant. It’s important that you communicate your intent clearly and emotionally. The goal was to create a ‘masculine’ product that will reflect the spirit of the times,” reads the explanation of the award-winning creative.
The Red Dot Awards will be presented to winners on October 27 in Berlin. (Marketing Magazin)
SCI FI ADRIA REBOOTS WITH NEW IDENTITY ON OCTOBER 10TH
NBCUniversal International Networks (NBCUIN) announced that the new brand identity for SCI FI, its channel brand dedicated to all things science fiction, is launching around the world. Following the reboot in the US the channel will be celebrating SCI FI’s renewed commitment to the genre and fandom at large; the reboot includes an all-new look and feel across all linear, digital and social platforms including a new logo and typeface.
From October 10th in Adria Region (Serbia, Slovenia, Croatia, Bosnia & Herzegovina, Montenegro and Macedonia) SCI FI will roll out a refreshed brand identity, which will be accompanied by new programming elements such as The Magicians S2 (Nov 19th) and various movie stunts including 31 Days of Halloween – a great horror title every night – or thematic weekends (Mega Monster Weekend, Comic Book Saturday), which further emphasise the personality of the channel.
“SCI FI puts fans at the centre of everything we do,” commented Lee Raftery, Chief Marketing & Content Officer and MD UK & Emerging Markets, NBCU International. “The new brand identity celebrates our commitment to the sci-fi genre and fandom at large – both on-air and across digital. Together with SCI FI in the US, NBCUniversal’s dedicated science fiction brand is creating a universe for sci-fi fans across the world to call home.”
BETC WELCOMES LENNIE STERN AS HEAD OF CREATIVE AND ENTERTAINMENT STRATEGIES.
At Dare.Win Lennie was in charge of different projects such as Netflix, Ubisoft, Blizzard, Paramount, Fox, Universal, Arte, Warner and Redbull to name a few.
Lennie joins BETC as Head of Creative and Entertainment Strategies.
She will work with the agency’s clients to help them deploy creative entertainment strategies as well as different types of branded content, brand entertainment, storytelling, product placement, brand endorsement, immersive experience, emotional activation, influencer partnerships and more.
UBER SUES DENTSU’S FETCH MEDIA FOR ‘FAKE CLICKS’
Uber has filed a lawsuit against Fetch Media, suing the agency for a host of allegations including breach of contract, fraud and negligence.
Mobile specialist agency Fetch, which is headquartered in London but has an office in Hong Kong, where Uber is also a client, was acquired by Dentsu Aegis Network in 2014 for a deal reportedly worth around $48 million.
Between 2015 and March 2017, when Uber suspended its partnership with Fetch, the agency was paid $82.5 million, according to court documents, and Uber is now seeking around half that amount in damages. Suspicions of fraud were apparently first raised early in the year when Uber asked Fetch to stop posting ads on all networks associated with Breitbart News.
Fetch claimed to have stopped posting the ads, but Uber was surprised to note that app download numbers—which determine how much it pays Fetch—remained largely the same. Downloads that Fetch claimed originated in clicks on other, unflagged sites, were in fact still coming from Breitbart.com, Uber discovered
NETFLIX ISSUES UNUSUAL ULTIMATUM TO UNLICENSED STRANGER THINGS POP-UP BAR IN CHICAGO
Video streaming company Netflix likes to do stranger things than its rivals so it comes as no surprise that even its cease and desist letters are still relatively cool.
Reacting to an unlicensed Chicago pop-up bar based on the show Stranger Things called the Upside Down, the company issued a cease and desist, urging bar owner Emporium Popups to continue with its plans to shut the project down 1 October.
While still an ultimatum it appears there are no repercussions for the the unlicensed operation – further to that, it proves to Netflix that physical experiences around its IPs can prove popular.
The letter reads: “Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up … You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.”
It continues: “We’re not going to go full Dr Brenner on you, but we ask that you please (1) not extend the pop-up beyond its six week run ending in September, and (2) reach out to us for permission if you plan to do something like this again.”