By: Adnan Arnautlija
TEODORA MIGDALOVICI IN SARAJEVO TODAY
At the invitation of McCann Sarajevo, Teodora Migdalovici, Ambassador of the Cannes Lions Festival and founder of The Alternative School for Creative Thinking in Romania, one of the most successful creative MBAs in South East Europe, today in Sarajevo will hold a professional lecture and a creative workshop titled Let’s find out how to win a Cannes Lion. Considering the two Gold Lions that this school has won over the past three years, it is certain that all participants can look forward to a great experiential education where they can interactively seek the answer to this question, always challenging for all marketers.
The lecture in English will be held on in the offices of McCann Sarajevo, from 10:00 to 17:00h, and among other things Teodora will also reveal how to use creativity in the context of company’s business and brand presentation, and how to efficiently apply the most current communication trends in the world.
As an international speaker and trainer, Teodora Migdalovici has been presenting at major world events related to the marketing and communications industry over the past 15 years. She has talked about the state and the future of the industry on the global stage in: Singapore, Paris, London, Lisbon, Zagreb, Belgrade, Kuala Lumpur, Mumbai, Mauritius. Her areas of expertise include personal branding and brand culture, lobbying, creative industry, emotional intelligence, customer care. As the author of professional publications and research and education projects, she has won numerous awards such as the Brand Leadership Award, the Global Super Achiever Award, the Private Diplomacy Award, the European Excellence Award and the Stevie Award.
SLOVENIAN CRAFT BREWER KOMUNAJZER LAUNCHES “TITO” AND “JOVANKA” BEERS
A small brewery from Novo Mesto in Slovenia, Komunajzer (Old Communist), has launched a small series of light beer “Tito”, and a bitter wheat beer “Jovanka”, which sparked a debate in Slovenia as to whether the former Yugoslav president can be “celebrated” this way, as well as about the nature of his rule
Namely, the brewer posted a photo of the two beers on their Facebook page, made in one of Lidl stores, and boasted that the sales are going well.
On the occasion of the Days of Beer, these beers were a part of the “craft” showcase which includes about 50 small series offered by craft brewers in Slovenia.
Answering the allegations that they wanted to cheer the Yugoslavists, Lidl said they had no intention of raising political emotions among consumers, and does not want politics in their stores, as they are frequented by both the “left” and the “right”.
COCA-COLA’S SWEET $1 MILLION CHALLENGE
Coca-Cola invites all individuals and groups to help THEM develop a natural low-calorie sweetener, and the prize is one million bucks!
The campaign runs through the HeroX crowdsourcing platform. According to the world’s largest beverage producer in the world, the campaign’s goal is innovation and a combination of science with the wisdom of a large number of people. As most non-alcoholic drinks are sweetened by sugar or artificial sweeteners, Coca-Cola wants to offer consumers something new.
“The Coca‑Cola Company Sweetener Challenge is looking for a natural, safe, reduced, low- or no-calorie compound that creates the taste sensation of sugar when used in beverages and foods. We think that somewhere in the world, there is an individual or team of people who can solve our challenge!” the company said in their challenge.
All details and terms of cooperation are publicly available here
VIDEO: VR COMING TO FIREFOX WITH A COUPLE OF MONTHS OF DELAY
The Firefox web browser, which was upgraded in July this year, goes further with updates so Firefox 55, which came out yesterday, has the option of virtual reality, according to The Verge.
With this upgrade Firefox joins Google Chrome and Microsoft Edge, whose browsers already have VR support.
VR Firefox will be available to all Windows system users who own HTC Vive or Oculus Rift headsets.
However, Firefox is still lagging behind its competitors because Chrome has introduced VR ability on its platform in February.
>>>VIDEO: Virtual reality and holograms – the future is now
ANA’S PRODUCTION TRANSPARENCY REPORT CORROBORATES YEARS OF ILLEGAL, ANTICOMPETITIVE BEHAVIOR BY AD AGENCIES
A Wall Street Journal article rocked the ad industry last December, revealing that the U.S. Department of Justice had begun investigating the practice of bid rigging, which agencies and their parent companies allegedly use to divert work on big-budget client campaigns to their own in-house postproduction units.
Now, the Association of National Advertisers released its highly anticipated “Production Transparency in the U.S. Advertising Industry” paper. The 30-page report, which took months to produce, effectively affirms many of the anticompetitive behaviors that have been open secrets in the ad business for some time.
You can read more about it here. (Adweek)
