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24 Hours: Team Oaza wins in the contest of Academy of Dramatic Art in Zagreb; Third Tech Hosted by LANACO Conference in Banja Luka; Second edition of DIABLOG soon in Zagreb…

Conference Tech Hosted by LANACO will explore the changes that mega trends bring with them, and how they affect the market of BiH and the region

Media Marketing redakcijabyMedia Marketing redakcija
10/10/2017
in News
Reading Time: 5 mins read
Pročitaj članak na Bosanskom

By: Adnan Arnautlija

RESULTS OF THE CONTEST FOR DESIGN OF VISUAL STANDARDS OF PUBLISHING ACTIVITY OF THE ACADEMY OF DRAMATIC ART IN ZAGREB

The jury of the competition for the design of visual standards of publishing activities of the Academy of Dramatic Art in Zagreb, composed of: Zoran Đukić, Ana Kunej and Goran Trbuljak, declared the Oaza team (Roberta Bratović, Maša Poljanec) the best in contest for their concept, Recognizable, Simple!

Eight authors, or teams, submitted their works for the contest that was conducted by the Croatian Design Association: 101 Dalmatinka, Dobrila Delonga Momić, Mario Petrak, Jan Pavlović, Lana Grahek, Niko Mihaljević, Maji studio, Luka Predragović, Đ 24, Bojan Krištofić, Sven Sorić, Hrvoje Spudić i Oaza, Roberta Bratović, Maša Poljanec.

TECH HOSTED BY LANACO 2017

The third conference Tech Hosted by LANACO, with this year’s theme Mega Trends in IT, will bring together the world’s IT companies, the most successful companies from Bosnia and Herzegovina and the region, as well as IT experts. The conference will investigate the individual and cumulative contribution to the size and speed of changes that mega trends bring, as well as assess their impact on the market of BiH and the whole region.

The conference will be held from 16 to 20 October at the LANACO Technology Center in Banja Luka.

In a completely authentic format, which will be defined by the presence of the largest brands of global IT industry, and a blend of program blocks – presentations by experts from the largest IT companies, thematic panels, roundtables and case studies dedicated to niche groups and the general public in BiH and the region – the conference will try to make a step into the future that has already begun.

SECOND EDITION OF DIABLOG SOON IN ZAGREB

DIABLOG, or dialogue with bloggers, is the first Croatian conference on bloggers and the blogging community, whose second edition will be held at the Zagreb hotel Academia, on 14 November 2017.

The main theme of the second DIABLOG is the measurement of the effects of blogging campaigns for brand business, and the main speaker is Erin Salisbury, senior research and analytic advisor at one of the world’s leading communications agencies, the US Ketchum. Erin led projects to measure results of corporate and brand campaigns for some of the world’s leading global companies such as Philips, Discovery, Eurosport, P&G, Booking.com, IBM and Pfizer, and the sponsor of her appearance in Zagreb is Dukat.

The first DIABLOG conference, held in November 2016, successfully placed it as a key platform for changing thoughts and attitudes between bloggers, influencers, agencies, media and advertisers, which together create specific market communication without which it is now unthinkable to create successful brand campaigns.

You can follow news on the conference at:

www.diablog.hr
www.instagram.com/diablog.hr
www.facebook.com/DIABLOG.HR

FIVE DAYS LEFT TO ENTER EPICA AWARDS

This Friday the 13th, the deadline for Epica Awards expires. These are the last days to enter your work, have it seen by senior editors and leading journalists from around the world, and hopefully win an award!

It doesn’t take long to enter as the Epica system is made for quick and easy registration with friendly international staff ready with all hands on deck to give you personalised help with your submissions.

Start or complete your registration now and don’t miss your only chance of the year to enter a truly fair and objective creative prize.

Epica is the only global creative prize awarded by journalists. It offers an independent jury and global press coverage. Launched 31 years ago, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries.
No politics, no in-fighting, no coalitions. Jurors are independent yet passionate about creativity. They are the editors and leading reporters of esteemed industry journals from around the globe.

FACEBOOK INTRODUCES TOOL THAT TELLS YOU IF YOU ARE READING FAKE NEWS

After the shooting in Las Vegas, Facebook again faced a flood of fake news, and in a struggle to provide users with accurate information, they now unrolled a new tool.

According to 24 sata, Facebook has begun testing a new feature that will give you an added context around the articles you read in your News Feed, so we can be better informed about what we read, share and trust.

Those that Facebook chose for the test, above the title of the article will see a little letter “i”. By clicking on it, you will get a lot of additional information, about the publisher of the information, collected from Facebook and other sources, but there will also be other stories related to the same topic or information about how the article is shared on Facebook.

DOVE ADMITS IT ‘MISSED THE MARK’ WITH WHITEWASHING AD

Dove has apologised after publishing an ad on its Facebook page on Saturday (7 October) in which it showed a black woman turning white after using its lotion.

The image was later removed, and the brand took to Twitter to apologise for “missing the mark”.

“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,” Dove posted in a statement.

But the damage was done: Twitter users are issuing boycott calls and expressing their anger both at the ad, and the brand’s apology.

MCDONALD’S RICK AND MORTY PROMOTION GOES WRONG

Chaotic scenes have unfolded at McDonald’s outlets across the US after the fast food chain underestimated the response to a promotion it was running for fans of the TV show Rick and Morty, in which it promised to bring back a limited edition, long out of production Szechuan dipping sauce.

The chain announced it would be selling a limited run of a long out-of-production Szechuan dipping sauce – which is referenced in the third season of Rick and Morty – for fans on Saturday (7 October).

However, the promotion quickly backfired when fans – some of whom had reportedly queued for hours – were told the sauce had ran out.

Police were called to at least one outlet after people in queues for the sauce began getting angry and chanting “We want sauce”, the Guardian reported.

Autor

  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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