Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
AFTER VOGUE, STARTAS SNEAKERS FEATURED IN NEW YORK TIMES
Popular Borovo sneakers “Startas” have been featured in yet another influential global magazine – after Vogue, this Croatian brand was talked about by the New York Times in their T Magazine.
In the text titled A Playful Sneaker Brand — With Plenty of History brings the story of the brand, its origins, and the unplanned cessation of production during the Homeland war in Croatia that stopped the explosive growth of these fabric sneakers.
A kind of revival of these shoes has been ongoing for several years, and the visibility of the brand is stronger by the day. Retro sneakers are again a member of almost every household’s shoe closet – it’s only a matter of time when their success will be proven outside the Croatian borders.
TWO-DAY REGIONAL CONFERENCE ON DIGITAL MARKETING AND E-COMMERCE IN SARAJEVO ON 10 AND 11 NOVEMBER
Publishing house Oslobodjenje is organizing a two-day regional conference on 10 and 11 November 2016 in Sarajevo on the topic of digital marketing and e-commerce.
This is the first in a planned series of conferences that will be organized by Oslobodjenje. The topics are very current and interesting, and the goal is to gather the entire region in one place.
The theme of the first day is Content Marketing – the process of creating and sharing content to attract visitors to the site, turning them into customers and brand promotion.
The advantage of digital marketing is that it is measurable, and that advantage is most prominent on web pages that allow online shopping. Therefore, the focus of the second day of the conference will be e-commerce – digital marketing in the web store.
List of speakers can be found at http://linksarajevo.ba/predavaci/, and the list of presentations will soon be available on the website of the conference.
DEGORDIAN LOOKING FOR HEAD OF SOCIAL MEDIA MARKETING
Community Managers of Degoridan are looking for a leader! If you love social networks, if you have experience in creating strategies and know what is needed to win a Face SoMo Borac, take a look at what they offer and apply!
More about the post and conditions can be found at www.degordian.com/career/head-of-social-media-marketing-zagreb.
DURACELL NAMES WIEDEN + KENNEDY AS ITS CREATIVE AGENCY OF RECORD
Duracell has appointed Wieden + Kennedy as its creative agency of record following a review.
W+K will be tasked with developing integrated marketing promoting all Duracell brands, including digital, social, TV, experiential and design initiatives. Its first work for Duracell is expected some time in early 2017.
According to Kantar Media, the brand spent around $30 million on measured media in 2015 and $11 million during the first half of this year. The latter figure is up from spending over the same period in 2015, but spending appears to be down from 2014, when the brand reportedly spent $50 million.
AMID DISAPPOINTING SALES, BUD LIGHT CALLS FOR AN EARLY END TO ITS ROGEN-SCHUMER CAMPAIGN
„The Bud Light Party” has ended a little earlier than expected.
AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of schedule. The news comes on the heels of the company cutting its revenue forecast for the year in response to a disappointing third quarter that saw declines in Bud Light sales.
Instead, the brand will turn its attention to the Bud Light X Lady Gaga Dive Bar Tour and its NFL-focused marketing efforts.
In January, the brand pitched the campaign as a political parody—which makes the timing of its conclusion somewhat surprising as the election is still more than a week away. The last ad in “The Bud Light Party” series appears to have been August’s gender-identity-focused “Labels,” which arrived over a month before the first presidential debate between Hillary Clinton and Donald Trump.
T-MOBILE ORDERED TO PAY $48M SETTLEMENT OVER UNCLEAR UNLIMITED STREAMING OFFER
T-Mobile USA has been ordered to pay a fine and provide benefits to consumers totaling at least $48m following an investigation by the Federal Communications Commission (FCC) into whether the company adequately disclosed speed and data restrictions for its ‘unlimited’ data plans.
The FCC said that it received complaints from T-Mobile and MetroPCS customers who felt misled after discovering their unlimited data plan included ‘de-prioritised’ data speeds after exceeding a monthly threshold, something T-Mobile’s adverts didn’t properly communicate.
The settlement will see T-Mobile pay a $7.5m fine, and spend $35.5m to make certain consumer benefits available to current T-Mobile and MetroPCS unlimited data plan customers.
T-Mobile will also spend at least $5m dollars to address the homework gap in low-income school districts. The company will work with eligible public schools to purchase devices that students may take home and use for school work, and provide mobile broadband to those devices at no cost to the students or their families.