Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
SONDA AND ONE SHOW
One Show is one of the world’s most important competitions in the field of advertising, design, and entertainment, with headquarters in New York. It was founded in 1973, and in 2017 it received 21,844 entries.
As of this year, thanks to Piquentum sv. Vital 2014 label, agency Sonda (Poreč, Croatia) is a member of the One Show family. Sv. Vital was awarded the special jury award, consisting of 18 experts from renowned international agencies: the One Show Merit Award, in the Design category.
APPLICATIONS FOR THE SIXTH EDITION OF BALCANNES TO OPEN SOON
Applications for BalCannes are set to open in early June. Organized by HURA and Weekend Media Festival, BalCannes represents the best small and large agencies from the region.
The top 25 projects in the region will be selected by an expert jury, and the best agencies will take home a special award, the BalCannes Lions!
Start with the preparation on time, and already choose your best projects that will compete at BalCannes.
RATINGS FOR N1 TV IN CROATIA ON THE RISE
Since the first day of May this year, N1 TV is listed in the analytical system of Arianna AGB Nielsen – the most relevant agency for market research and ratings of television programs, which collects data in more than one hundred countries in the world. Thus, data on ratings of N1 television became completely transparent and accessible to all agencies and advertisers, in the form of average-minute audience, ratings of program segments and ad spots.
N1 television, which will in October celebrate its third birthday, every day is becoming more influential and captures the growing national viewership. In the period from 08 May 2017 – 21 May 2017, in the period from 8:00h to 16:00h, N1 TV is the most viewed channel according to the AMR (the average number of viewers per minute), in the area of IPTV channels, and has higher ratings than some terrestrial channels in the system of monitoring of AGB Nielsen (target group Total Individuals). This was recognized by clients so the number of advertisers has increased significantly, and a role in this is played by quality and flexible marketing solutions.
DR MAX MCKEOWN IS THE KEYNOTE SPEAKER WHO WILL OPEN THE SPARK.ME 2017
Organizing team of one of the biggest marketing conferences in South East Europe, Spark.me, which will be held on 29 and 30 May in Budva, Montenegro, has announced the key speaker who will open the Spark.me 2017 conference. He is Dr. Max McKeown, multiple best-selling author, trainer in the field of strategy, and a behavioral psychologist.
Dr. McKeown is considered an expert in the fields of innovation strategy, leadership and organizational culture, and his works have been translated into more than 13 languages. He is the author of six internationally award-winning books, including “The Strategy Book”, “The Innovation Book” and “Adaptability: The Art of Winning in an Age of Uncertainty”. Dr. McKeown is a member of the British Psychological Society and a member of the Royal Society of Arts, the association based in London which aims to find practical solutions to social problems.
Dr. McKeown works as a trainer in the field of strategy for some of the most successful Fortune 100 companies, and as an advisor to leaders from a wide variety of industries, from retail and manufacturing to pharmaceutical industry and police, to public companies and luxury hotels. He shares his knowledge as a key speaker at conferences around the world.
SEEKANDHIT LOOKING FOR REINFORCEMENTS: FRONTEND, BACKEND DEVELOPERS AND PR EXPERTS NEEDED
Agency SeekandHit is expanding its team. They are looking for new colleagues to join them in developing software solutions and working with customers.
Currently several vacancies are open: frontend developers, backend developers and experts for advertising on Facebook and Google are needed.
The deadline for applications is 15 June 2017.
More about open positions and conditions to apply can be found at: www.seekandhit.com.
[D]RAZGOVOR: MARKO HRASTOVEC AND SANDRO DUJMENOVIĆ
On Friday, 26 June 2017, at 20:00h, HDD Gallery will host talks with designers Marko Hrastovac and Sandro Dujmenović regarding their current exhibition Louvre in Zagreb. Talk will be moderated by Marko Golub. This will also be the last chance to see the whole story about the exclusive typography for Louvre Museum, which was done by this duo.
While the exhibition presented in detail the typefaces Louvre Sans and Louvre Serif, their starting points, anatomy, references, development and application in recent printed materials of the Louvre, the conversation will touch on numerous other projects by Marko Hrastovac and Sandro Dujmenović, which they did independently or in cooperation with other authors.
SUPERIOR TASTE AWARD FOR FRUVITA APPLE JUICE AND HELLO! MULTIVITAMIN
Products of Fruvita (Ceđene jabuke & ništa više i Hello! Multivitamin) have been awarded the prestigious Superior Taste Award for 2017, by the International Institute for Taste and Quality (iTQi) based in Brussels. Both products are evaluated for outstanding taste in the opinion of the jury of 120 respected chefs and sommeliers who spent days testing, judging and commenting more than 1,000 food and beverage products from 60 countries.
“Fruvita has so far listened only to the tastes of its consumers who long-ago recognized these two of our products. However, we’ve never used that before, and considering that we are changing and launching a lot of things this year, we wanted to get an official confirmation of their quality. It’s a great thing to win ‘exceptional taste’ recognition and three stars, because the jury is very strict in their tasting based on several parameters – the first impression, appearance, smell, taste and aroma. Therefore, we believe that this award has special significance and we are proud of it,” said Nataša Šarčević, director of marketing and development company Fruvita.
NEWTON MEDIA GROUP WINS GOLD AT AMEC AWARDS IN BANGKOK
At the AMEC Awards 2017 ceremony in Bangkok, representatives of Newton Media Group received the first prize for the best performance measurement of B2B campaigns. But this is not the only success of Newton Media Group in Bangkok, because they won the third prize for the best use of integrated measurement and research communication.
Newton Media Group defended last year’s first place in the category of B2B thanks to media audit for Tesco. Media auditing is a new analytical service of Newton Media Group, and combines analysis of media content and a survey of journalists. It helps companies to accurately determine the specific needs of journalists, more accurately focus their communication and thus increase efficiency. Award-winning project was implemented in 2016 for the company Tesco, which used the results to improve the communication strategy.