By: Adnan Arnautlija
SEÑOR AGENCY IS LOOKING FOR ACCOUNT PEOPLE
And the one they are looking for has more than 3 years of experience in a marketing or a digital agency.
Señor always tries to be professional, simple and creative. A Señor is smart (but not a smartass), responsible and organized, they think critically (but have a positive attitude), they easily multitask and rarely give up, they follow trends, but are not trendy. They don’t believe in drawers; they love curious, Renaissance types (specialists in their field) and want to surround themselves with such people. A good idea can come from a designer, and the proposal for a visual piece can come from an account person. They seek innovative solutions and respect other people’s work and opinion.
If this sounds like an environment in which you want to create and thrive, write to them. A Señor is not a formalist, impress him with quality, not quantity: send them an application and a short CV with a list of happy clients with whom you have worked so far to [email protected] by 11 June.
Discretion guaranteed.
REPRESENT SYSTEM INTRODUCING A NEW SERVICE – NATIVE NETWORK
Represent System has introduced a new service called NATIVE NETWORK, which will provide customers new quality native advertising, creating texts, video or visual content and their distribution to the leading information portals, with guaranteed number of views.
In this way, they provide the best results of communication for clients, both from the point of PR, as well as in the field of advertising, because service means careful planning of campaigns, preparation of content that is the result of harmonizing the needs of the client and the characteristics of the portal, and precise measurement of results that can be monitored in real time.
At the same time, the content can be placed on multiple portals in a way that is fully compliant with the other contents of a given medium, whereby not only is the number of potential views tracked, but the specific number of clicks on a given content.
“In the context of Native Network service we will prepare content that is completely in line with the media on which it is served through highly sophisticated software,” explained Borislav Miljanović, CEO of Represent System, and announced that the service will for now be available for the Serbian market, but that they plan to apply it in the countries of the region in which Represent System already successfully operates.
The big advantage brought by Native Network will be placement of messages directly to the target audience in a way and through the media that the audience trusts, and regularly follows. Therefore, the Native Network is a proper service both for entrepreneurs and small businesses, as well as for large multinational companies operating in Serbia and the region.
CAN YOU SPOT A CANNES LION WINNER?
With Cannes Lions quickly approaching, The Gunn Report has once again prepared its Cannes Sweepstakes contest.
Of this year’s 5,000 plus Film and Film Craft entries, less than 200 (last year it was only 164) are destined to win coveted Lions. The Gunn Report has identified 20 strong candidates they think will win Lions in the Film Craft and Film categories.
To enter The Gunn Report’s Cannes Sweepstakes, register at www.gunnreport.com view the 20 contenders from around the world, and for each one make your prediction on the contest form.
You have until midnight Wednesday 21 June to take part. The ten highest scorers will be announced the week following Cannes.
Good luck.
SNAPCHAT ACQUIRES LOCATION-BASED DATA COMPANY TO RAMP UP MOBILE MEASUREMENT
Snapchat has bought advertising data player Placed as the app builds out an ad-tech stack to track offline conversions from digital ads.
Placed is a location-focused company that uses opt-in mobile panels to track foot traffic to stores for brands. As of February 2016, the company was collecting anonymous data about consumers’ whereabouts from 600 million locations every day and has previously equipped agencies including Essence, DigitasLBi and Horizon Media with in-store insights.
According to Snapchat, Seattle-based Placed will continue to work independently while founder and CEO David Shim will report to Snap’s CSO Imran Khan. Per a statement, the two companies will separate advertiser data by putting data sharing, privacy and security guidelines in place.
VODAFONE WILL BLOCK ITS ADS FROM APPEARING ON FAKE NEWS AND HATE SPEECH SITES
Vodafone has revealed plans to block its advertising from appearing on fake news websites or sites that feature hate speech, saying it will no longer “tolerate our brand being associated with this kind of abusive and damaging content.”
The telecoms giant – which has an estimated ad spend of €857m, €457m of which goes on digital – described it as a “whitelist based approach” on a global scale which will be led by WPP through its media agency MEC and by working closely with Google and Facebook.
Specifically, the rules in place will help it avoid websites that intend to degrade women or vulnerable minorities or websites that present as fact-based news to deliberately mislead readers.
