Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
AGENCY SCHOLZ & FRIENDS NOMINATED FOR THE BELGRADE CITY AWARD
The agency Scholz & Friends was nominated for the Award of the City of Belgrade in the category Special award for outstanding contribution to the realization of events of importance for the city of Belgrade, for the project The Unsung Song. Within this project, acting on the idea and initiative of the agency, the last work of Stevan Mokranjac was found, finished and performed for the first time. To the best of our knowledge, this is the first time that an advertising agency found itself in the selection for this award.
The Belgrade City Award is awarded for an act which constitutes the most valuable achievement in Belgrade in the fields of art, science, medicine, architecture and town planning, journalism, education and sport. The Belgrade City Award is awarded every year amid the celebration of the Days of Belgrade from 16 to 19 April.
BAMBI JOSH! AND COMMUNIS FIRST IN SERBIA TO CREATE FACEBOOK REACTIONS
Bambi brand Josh! is the first brand in Serbia to create customized Facebook reactions, on the model of fish – everyone’s favorite snacks. Marketing agency Communis, which through continuous monitoring of trends and innovation raises the bar for digital communication, implemented this little adventure for Josh! and thus ensured that the brand stands out on social networks.
As of today, you can share the joy of socializing with your friends, or win someone’s heart with the help of cute Josh! reactions on Facebook.
MICROSOFT NETWORK 6 CONFERENCE
Microsoft NetWork 6 Conference, to be held from 18 to 20 April at the Grand Hotel Neum, is the largest business and technology conference in BiH. It will bring together more than 600 participants, 80 of top local and regional speakers, as well as some of the most popular lecturers of Microsoft conferences in the world, including: security expert Andy Malone; Thomas Maurer (cloud and virtualization); John Craddock (Active Directory); Martina Grom (Office 365); Toni Pohl (Office 365 development); Alan Mendelevič (founder of AdDuplex service for advertising in apps).
This year, for the first time in this conference, there will be a separate unit designed for managers of successful companies from BiH, who will have the opportunity to exchange business experiences and opportunities for cooperation within the country and the region.
BREAK THE CHAINS
Shackled tractors and sewing machines on large banners that shout “Break the Chains” intrigued the citizens of Bosnia and Herzegovina. The same slogan was everywhere, on billboards, media and social networks, so the citizens rightly wondered what’s it all about.
Well, the guessing game is over. It’s a public awareness campaign that endorses the implementation of economic reforms planned in the government’s Reform Agenda 2015-2018. The campaign was designed and implemented by the agency Via Media.
It’s interesting to note that the campaign has inspired journalist and owner of the TV station Face TV, Senad Hadžifejzović, who appeared in the central news show, shackled in chains to point out the disastrous situation in which BiH entrepreneurs find themselves. In just two days the sketch had more than 150,000 views on YouTube.
The campaign Break the Chains is intended to indicate the opportunity for economic and social recovery of BiH through the implementation of the Reform Agenda.
SELECTION OF THE ADVERTISER OF THE YEAR IN SLOVENIA FOR 2015
Selection for the Advertiser of the Year 2015 award in Slovenia is being finalized.
The finalists for the title of Advertiser of the Year 2015 are (in alphabetical order): Droga Kolinska / Atlantic Group, Lidl Slovenia, Mlekarna Celeia, Renault Slovenia and Telecom Slovenia. Who will take the coveted Advertiser of the Year award will be known in late March 2016.
EVEN NATIVE ADS CAN NOW BE BLOCKED
Advertisers who were troubled by the growth of ad blocking found solace in the existence of native ads. However, even this has changed now. Internet browser Opera has introduced a native ad-blocking feature.
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