Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
AGENCY REPRESENT COMMUNICATIONS ARRIVES IN SARAJEVO
As of this September, Represent Communications Sarajevo will open its doors as the fifth agency in Represent System, and will join offices in Belgrade, Podgorica, Skopje and Banja Luka.
The director of the Sarajevo agency will be Ena Maglić, who brings a wealth of experience in public relations and marketing in domestic and international companies.
“I’m delighted that the Represent System is expanding its business in Bosnia and Herzegovina, and I’m sure that the rich experience and capabilities of our entire system will be able to respond to all customer needs in the field of PR, content and digital marketing. I believe that our innovative services will enable us to soon reach the position of market leaders,” said Ena, who also announced that Represent Sarajevo will organize educational programs along with its usual services.
Development of business in the region, as has so far been the case, will be overseen by the regional director Jelena Mikić.
ABC CHEESE AMONG CROATIA’S TOP 3 MOST POPULAR PRODUCTS IN THE ENTIRE ADRIATIC REGION
The results of the latest BRANDscore research, carried out by the independent agency Ipsos, have shown that ABC cheese is ranked seventh in the top brands list in the Adriatic region.
Factors that BRANDscore uses in calculating its results take into account different aspects of consumers’ attitude towards a brand, including the realized consumer-brand relationship and the emotional perception of the product in the consciousness of the consumers, which BRANDscore continually monitors.
As noted by Davor Bošnjaković, Director of Belje: “ABC cheese is one of the most important products of Belje, which records excellent sales results both on domestic and 20 export markets. The needs of consumers in each of these markets, their emotional connection with the brand and the high quality of our products, are our basic strategic goals linked to the ABC brand.”
HUOJ: ENTRIES FOR STUDENT AWARD OPEN ON SEPTEMBER 3, 2018
The 5th Student Conference and the annual Young Hope student award are being prepared. The award aims to promote excellence among students and their motivation for the acquisition of new knowledge and skills in the field of public relations.
The one-day conference will be held on November 6, 2018, when the awards will also be awarded to the best works submitted to the Young Hope Contest.
The call for entries will be open from September 3 to October 5, 2018.
All entries will be judged by the five-member expert jury of HUOJ, led by the president of the jury Zdeslav Milas, vice-dean of the Edward Bernays High School of Communication Management, Marina Čulić Fischer from Dialog Komunikacije as a PR specialist from the Agency sector, Sonja Miočić from TELE2 as a PR specialist from the Client sector, while higher education institutions will be represented by Stana Odak Krasić (VERN’) and Matilda Kolić Stanić (Croatian Studies).
More information at Young Hope.
APPLE TO TAKE OVER TESLA?
Elon Musk recently announced he is considering to withdraw Tesla shares from the stock market and attract new investors, claiming the funding for the move is already secured.
But, according to Business Insider, Apple has in the meantime announced they are launching a new car project and this could be an interesting combination.
Apple plans to roll out its Titan car in the market by 2023. Although it has resources, it is hard to expect that they can achieve such fast results as they start from the scratch. They are more likely to acquire someone to speed up the process.
Tesla might be a “cheap” investment in comparison to what they would have to invest into developing a totally new project.
With such acquisition, Apple would not just get a car, but a network of charging stations, a battery factory in Nevada, and solar power sources as a bonus. It would position Apple as one of the major players in the energy industry.
CHINA NOW WORLD’S SECOND BIGGEST TV MARKET
China is now the world’s second-biggest spender in TV programming, with the US leading globally.
According to IHS Markit, China has overtaken the UK to secure second place, partly driven by an increase in spending from online platforms.
TV programming expenditures in China, including online platforms, hit US$10.9bn in 2017, followed by the UK at US$10.0bn, while the US led the global market, spending US$58.3bn, said the research company.
EU THREATENS FACEBOOK, YOUTUBE AND TWITTER WITH FINES OVER ONLINE TERROR PROPAGANDA
Europe is launching a fresh crackdown on online terror propaganda by threatening some of the largest internet companies such as YouTube, Facebook and Twitter with the imposition of fresh fines should they fail to act.
The European Commission detailed its toughened stance after determining that a voluntary approach of self-regulation was not achieving the desired results and will instead demand removal of terror-related content such as videos, text and audio by way of new regulations.
A draft version of the new regulations won’t be published until next month but it is believed to include a one-hour time limit for the removal of content flagged as terror material by law enforcement agencies.
