Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Borislav Miljanović, director Represent Communication
REPRESENT COMMUNICATION CONTINUES COOPERATION WITH DELHAIZE SERBIA
After the expiry of a two-year contract with Represent Communication on PR services, Delhaize Serbia in late November announced a tender for the new contract. In fierce competition, agency Represent Communication managed to offer the most creative solutions and keep this big client in the future. Dr. Borislav Miljanović, director of the agency said: “This is one of our biggest successes this year and comes as the crown of my 1.5 years of work at the head of the agency. It’s a great pleasure to have the opportunity to work with quality clients such as Delhaize and I’m happy that we will continue to cooperate in the coming years!”
HUMANITARIAN NEW YEAR LOTTERY WITH PRIZES INCLUDING VALUABLE WORKS OF ARTS, BOOKS AND MAGAZINES IN CONTEMPORARY ARTS
Online magazine for contemporary art Supervizuelna organized last night, for the third consecutive year, New Year’s Eve charity lottery in which the prizes were valuable works of art, books and magazines in the field of contemporary art. All who donated 300 RSD (3 euros) received a graphic by Maja Đorđević and were eligible to participate in the draw of the main prizes.
DESIGN FOR NEW WORLD
The exhibition dedicated to the role of graphic design in the creation of the main insignia of the Yugoslav state will be opened in the Museum of Yugoslav History from 29 December 2015 to 29 May 2016. The exhibition will present over 250 posters from the collections of the Museum of Yugoslav History, the Museum of Arts and Crafts from Zagreb, the Museum of Architecture and Design in Ljubljana and the Museum of Contemporary Art in Belgrade, as well as from private collections. The exhibition also includes over 200 publications in the National Library of Serbia, 100 postage stamps from the Museum of Yugoslav History, more than 80 boxes of matches from the Museum of Arts and Crafts and 300 logos of labour organizations from the Museum of Applied Arts and private collections.
The selection of graphic materials documents the development of key official and unofficial state symbols: from the tricolour flag and coat of arms, over the star, hammer and sickle to Tito’s persona and the ubiquitous red colour, but also the attitude of designers and the then society towards what they stand for and represent.
COCA-COLA LAUNCHES AN AD IN DENMARK VISIBLE ONLY TO THE COLOUR-BLIND
Agency Essencius recently launched a campaign in Denmark for Coca-Cola Life with an unusual twist: the message of the campaign is visible only to some 5% of the population. Namely, the message is hidden in the so called Ishihara images, or images with different coloured circles, which are used to check for colour blindness. Most viewers can see only green and brown circles, but the colour-blind people can see the world “Life” in these “reverse Ishihara images”.
VW TO DITCH “DAS AUTO” TAGLINE
Volkswagen could soon permanently retire its iconic “Das Auto” tagline. This phrase that simply means “The Car” in translation will not be used in the upcoming campaigns of this car maker, whose image has been considerably shaken after the emissions violations, Reuters reported. (Read more)
VEGAS TACO JOINT MAKES BURGLARY FOOTAGE INTO A VIRAL AD
A Vegas fast food joint, Frijoles &Frescas Grilled Tacos, was robbed in mid-December, and the restaurant has used the surveillance footage in the best possible way. Very next day they mashed up the footage from several surveillance cams and posted it on YouTube under title “Burglars Just Want Tacos | Restaurant Trolls Burglars”, and in the video description wrote “These nice gentlemen came looking for tacos… we think.”
Video has rapidly collected over 2.5 million hits, and Frijoles got a fantastic viral video that is, sort of, user-generated.
GQ BLOCKING READERS WHO USE AD BLOCKERS
GQ magazine, part of the Conde Nast, joined the fight against ad blockers by blocking users who use ad blocking software, preventing them from accessing their site and asking them in a popup to turn off their ad blocker or to pay 50 cents to read an article.
NEW CREST OF MANCHESTER CITY LEAKED BEFORE OFFICIAL PRESENTATION
British media reported that the Intellectual Property Office – IPO leaked the new look of the crest of Manchester City football club before its official release. The club was planning to present the new crest on Boxing Day, Saturday, 26 December, but the IPO announced the crest a few days earlier.
After the Boxing Day match between Manchester City and Sunderland, it is clear that the leaked crest indeed was the new official emblem of the club.