PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Ready for BalCannes?; Nielsen proposed – marketers chose; Kofein agency employing; For the hunters night in Sarajevo; Facebook billboards „defaced“ in London…

InStore and Nielsen are compiling a list of TOP 100 brands most important to marketers themselves

11/04/2019
in News
4 min read
24 Hours: Ready for BalCannes?; Nielsen proposed – marketers chose; Kofein agency employing; For the hunters night in Sarajevo; Facebook billboards „defaced“ in London... 7

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

SHOW THE CANNES HOW WE DO IT AT BALCANNES

If you intend to get into the running for your own BalCannes Lion this year, you should get working, because the entries for the regional contest of the best agencies, BalCannes, are open for only two more weeks!

The best agency of the seventh BalCannes will receive the BalCannes Lion, and get a chance to compete with their project at the Cannes Lions 2019 and win the Lion there as well.

Since BalCannes applications work on the principle “the more the better”, this year there are special offers 4 + 1 gratis and 7 + 3 gratis!

You can apply your projects at the following link: https://balcannes.com/prijavnica/

NIELSEN PROPOSED – MARKETERS CHOSE

InStore Magazine, in collaboration with the research company Nielsen, which has been operating in the market of Bosnia and Herzegovina since 2006, have come up with a research whose goal is to compile a list of Top100 brands that are most important to marketers themselves.

A total of 19 groups of categories were devised, covering around 44 categories as defined by Nielsen.

These are the categories that Nielsen monitors in the market through their Retail Panel, which encompasses hyper- and supermarkets, mixed retail stores, drugstores and pharmacies, kiosks and gas station stores.

The list includes almost 400 brands, and the goal is to name the 100 Must Have brands that companies should have in their assortment, in accordance with the votes of retailers themselves.

KOFEIN AGENCY IS LOOKING FOR A GRAPHIC DESIGNER

Zagreb-based agency Kofein is looking for a “visual storymaker”.

Character – independent, ambitious, motivated quick, responsive, proactive person. The tendency for team spirit and positivity is particularly appreciated, as well as agency experience in all segments of design and mastery in Adobe InDesign, Photoshop and Illustrator …

If you are designing key visuals and advertising concepts, and you think a well-designed ad is one that balances between aesthetics and sales message, send a CV and portfolio to posao@kofein.hr by 21st August 2018.

In return, Kofein offers you full time employment at a stimulating workplace, dynamic and fun work environment and collaboration with the rest of the creative team. Oh, and salary, of course.

FOR THE HUNTERS NIGHT HELD FOR THE FINALE OF SARAJEVO FILM FESTIVAL

The traditional For the Hunters Night event was held on Friday night at the Sarajevo Film Festival’s  Sensation Bridge, where visitors could relax and show off their dance moves. This event was a great ending for the fans of the seventh art who visited the Sarajevo Film Festival, but also for all those who were exploring Sarajevo for their summer holidays.

For the Hunters Night, was held in the rhythm of salsa and Latin Jazz in the interpretation of the regionally renowned band Cubismo, which provided visitors with an unforgettable night of Latin American rhythms.

FACEBOOK’S POSTERS “DEFACED” IN LONDON

An anonymous street artist has chosen Facebook as their target in London these days, and their posters on city transport stations.

Facebook is in a major global campaign to distance itself from scandals that are shaking the world, regarding fake news, leaking personal information and election meddling. Copy of the campaign says Fake News is not our friend, but in London their posters now also bear the added phrase “…it’s a great revenue”.

According to world media, the protest is the work of an anonymous street artist named Protest Stencil, who is sharing the images of “corrected” posters on social networks.

Also, the message “Data Abuse is Not Our Friend”, Protest Stencil added “…it’s our business model”.

FRENCH LUXURY GIANT LVMH MOVES U.S. MEDIA BUSINESS FROM HAVAS TO DENTSU

LVMH, the Paris-based conglomerate that includes several top fashion, beverage and cosmetics brands, has awarded its North American media account to Dentsu Aegis Network (DAN) after a competitive review that launched in April. Multiple parties confirmed today that Havas lost the business to a DAN entity consisting of teams from Carat and other agencies.

Company spent nearly $400 million in U.S. last year.

UNITED ENTERTAINMENT GROUP OPENS TOKYO OFFICE, BEGINS PREPARING FOR 2020 OLYMPICS

United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a pivotal role in its expansion into the Japanese market, and as it prepares for the 2019 Rugby World Cup and 2020 Summer Olympics in Tokyo.

Tags: BalCannesBalCannesFacebookInStoreKofeinLVMHNielsenUNITED ENTERTAINMENT GROUP
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