Drugi jezik na kojem je dostupan ovaj članak: Bosnian
PROGRAM OF WOMAN.COMM CONFERENCE ANNOUNCED, HOST OF THE CONFERENCE IS IDA PESTNER
Woman.Comm Conference, which will be held on 25 and 26 May in Zagreb’s Westin Hotel, has announced its full program. The conference is devoted to women employed in the advertising and communications industry. The program includes 13 lectures and two panel discussions.
The conference will be hosted by Ida Pestner, who will give the whole event a special charm. Lucid and witty Ida will create a good mood and spread good energy in the audience.
The conference is organized by Media Marketing in collaboration with a local partner, the agency Abeceda Komunikacije.
More about this event at: www.media-marketing.events
Welcome!
ACADEMY WE LOVE LOCAL FOR NETWORING AND SOCIALIZING
Mercator and Cooperative Union of Slovenia in May and June are organizing nine events of educational and social character, for cooperatives and other suppliers of products in the We Love Local offer. Events are designed for networking and informal socializing. At the events, processors and food manufacturers can gain useful knowledge in the field of procurement. Of course, Mercator’s representatives will be at hand for any questions regarding future cooperation, and will be there to strengthen business and friendship ties. After the official part, namely, follows a pleasant informal gathering.
The expanded offer of domestic products of Slovenian cooperatives, local farms and small local producers, marked with a red heart and We Love Local label, represents the upgrade of Mercator’s offer Iz domaćih krajeva. With this offer, Mercator in 2012, the first among the Slovenian retailers, began with the constant promotion of products of Slovenian farmers. The group of Slovenian goodies in Mercator today includes around 900 Slovenian products from over 20 Slovenian cooperatives.
ANTENA ZAGREB CELEBRATES 9th BIRTHDAY
Antena Zagreb celebrated its ninth birthday with a Parni Valjak concert in the Music Academy. Hosts of the event were radio anchors from Antena Zagreb Tamara Loos, Saša Buneta, Saša Lozar, Luka Bulić, Zlata Muck Sušec, Lorena Nosić, Katarina Moškatelo and Bojan Gazibara.
The most listened to radio in and around Zagreb invited to their birthday their biggest fans, who faithfully listen to it from day one, and who during the two hours of excellent performances in the atmosphere of a large house party followed Aki Rahimovski from the first to the last tone.
“Each concert has its charm, but it’s nice when it’s full contact. The audience is there, so I almost don’t have to sing at all. I don’t have to do anything. It’s a feeling of a party, the feeling that people belong here and are part of the band. An even greater challenge is when there’s a few people, and you make it like there’s 10,000 of them, because a hundred people can sound as much more, if you energize them,” said Aki Rahimovski, frontman of the band, who was happy to be singing at the Music Academy, which he dreamt of enrolling when he was a young man.
VIVENDI ANNOUNCED AS LIONS ENTERTAINMENT MAIN SPONSOR
Lions Entertainment, the specialist two-day event dedicated to the future of the entertainment industry, on June 21-22 as part of the Cannes Lions International Festival of Creativity, has announced Vivendi as its main sponsor.
Vivendi – and its principal businesses – Universal Music Group (UMG), Canal+ Group, Gameloft, Vivendi Village and Dailymotion – will showcase how content and talent can contribute value to the branded communications community through their involvement.
Sir Lucian Grainge, Universal Music Group Chairman & CEO, has been announced as the Cannes Lions Media Person of the Year, the first music executive honoured with the award; and Olivier Robert-Murphy, Global Head of New Business for Universal Music Group, is the President of the Lions Entertainment Music jury. The global music company will also be represented on stage, with stars including Ellie Goulding, Nick Jonas and Lang Lang.
MCDONALD’S PULLS FILET-O-FISH DAD AD WHICH ‘EXPLOITED’ CHILDHOOD BEREAVEMENT
McDonald’s has pulled a UK TV ad that was accused of using child bereavement to sell fish burgers after it courted complaints from grief support groups.
The ad in question provoked around 100 complaints to the Advertising Standards Authority and sparked a backlash on both Facebook and Twitter.
The spot was created by the McDonald’s UK creative agency Leo Burnett, and tells the story of a little boy who is shown asking his mum about his late father in a bid to suss out what the pair had in common, He asks about eye colour, sporting prowess and matters of the heart, before his mum reveals that while they may have been different in these respects, dad loved McDonald’s Filet-O-Fish burgers too.
McDonald’s confirmed on Tuesday it was withdrawing the ad and would “review our creative process to ensure this situation never occurs again.”
“The advert will be removed from all media, including TV and cinema, completely and permanently this week,” a spokesperson added. “It was never our intention to cause any upset.”
BETC PARIS ADDS NEW CREATIVE TALENT
Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency announced the hire of six new creatives, who will work under the creative leadership of Stephane Xiberras, President and Executive Creative Director of BETC Paris: Alexis Benoit (Senior Copywriter), Stephan Schwarz & Jacques Decazes (Senior Copywriter and Senior Art Director), David Derouet (Senior Art Director) and Axel Orliac & Laurent Dravet (Senior Creatives).
The arrival of these new creative teams aims to reinforce the leadership of BETC Paris into the realms of creation, production and innovation.