Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
PRPITCH, CONFERENCE ON PR FOR SME-S TO BE HELD TOMORROW IN ZAGREB
Portal PRglas (www.prglas.com) is organizing the PR Pitch – first conference on PR for small and medium-sized enterprises in Croatia – which will take place in the CineStar Zagreb, on Thursday, 4 May 2017, from 9.00 to 17.00 hours.
The aim of the conference is to educate SMEs on the utilization of public relations in business and choosing the appropriate agencies or experts in public relations, with the aim of better promoting and selling services or products on the market.
Speakers: Krešimir Macan, Manjgura, Ankica Mamić, IMC, Ana Tkalac Verčič, EFZG, Božo Skoko, FPZG, Vladimir Preselj, Millenium promocija, Igor Ćutuk, HRT, Lana Hudeček, Institute for Croatian Language, Damir Jugo, Edward Bernays School for Communication Management, Ermina Duraj, head of public relations and protocol at Primorje-Gorski Kotar County, Kamilo Antolović, K&K, Tihana Ela Kružić, Press clipping, Davor Runje, Drap, Marina Bolanča, Abeceda komunikacije, Miroslav Varga, Escape – carrier of the LSPR franchise, Manuela Šola, Komnikacijski laboratorij, Igor Štefanac, IKEA, Krešimira Rendulić, Prorsus komunikacije, Božidar Babić, Poslovni portreti and others.
More about the conference, participants and program is available at: www.prglas.com/prpitch
CALL TO EXPRESS INTEREST TO PARTICIPATE IN COMPETITION FOR RECONCEPTUALIZATION OF HTZ’S APPEARANCE AT EUROPEAN TOURISM FAIRS
Croatian National Tourist Board (HTZ) will announce, and the Croatian Designers Society will carry out, the public call for reconceptualization of HTZ’s appearance at European tourism fairs. Start of the contest will be published on 10 May 2017, with complete bidding documentation at www.dizajn.hr and www.htz.hr. HTZ and HDD invite all interested authors and teams to express interest in participating in the contest as invited competitors.
The authors and creative teams interested in participating in the contest should send their applications to firstname.lastname@example.org entitled “Natječaj HTZ – izbor pozvanih” by 7 May 2017, until midnight.
In order to apply for the invite part of the competition the e-mail should include:
- CV(s) of the competitor(s) with 10 works at most (for the entire team – one pdf file up to 5 MB)
- Filled out digital application form which can be found at this link: Prijavnica1
CANNES LIONS ANNOUNCES MAURICE LEVY AS HONORARY CHAIRMAN OF THE CANNES LIONS SCHOOL
The Cannes Lions International Festival of Creativity has invited Maurice Levy to become its first Honorary Chairman of the Cannes Lions School, the collective name of the Festival’s extensive onsite learning and development programmes.
Commenting on his appointment Mr Levy said, “I am honored that the Festival asked me to take on the role of Honorary Chairman of the Cannes Lions School, an initiative that I believe is essential for supporting and promoting future generations of creative minds. We are in a people industry and must remain true to this by helping young talents to bloom, flourish and grow.”
As part of his role, Mr Levy will address the Young Lions onsite on the penultimate day of the Festival, encouraging them to take home and share their learnings and be the champion of creativity in their company. Mr Levy will also offer his counsel on how the Festival can keep providing meaningful training going forwards.
SIR LUCIAN GRAINGE NAMED CANNES LIONS MEDIA PERSON OF THE YEAR 2017
The Cannes Lions International Festival of Creativity announced that Sir Lucian Grainge, Chairman & Chief Executive Officer of Universal Music Group (UMG), will be honoured as the 2017 Media Person of the Year at the annual Festival. Grainge is the first music executive to be recognised since the award launched in 1999.
Media Person of the Year recognises innovators who have shaped the future of media. The award will be presented to Grainge at a ceremony on Wednesday, 21 June 2017, during the Festival.
Widely credited for laying the foundation that has led to the music industry’s return to growth after more than a decade of decline, Grainge developed new approaches to the signing and development of global recording artists and songwriters and championed innovative business models and created partnerships with a wide range of international technology and media partners.
FACEBOOK DENIES ALLEGATIONS IT LET BRANDS TARGET TEENS BASED ON PSYCHOLOGICAL INSIGHTS
Facebook has rebuffed claims it demonstrated the ability to serve targeted ads to young people based on vulnerable emotional states like stress, anxiety and failure.
The claims were first published earlier this week by daily broadsheet the Australian, which alleged an internal report compiled by researchers for Facebook showed how the social behemoth “can exploit the moods and insecurities of teenagers using the platform for the potential benefit of advertisers.”
Facebook confirmed that the research was shared with advertisers, but denied the specific nature of the claims, calling the article “misleading”.
The Australian claimed the leaked document outlined how, by monitoring posts and engagement, Facebook could assess whether people as young as 14 felt “overwhelmed”, “anxious”, “a failure” and more.
In a statement, however, the platform said it didn’t offer tools to target people based on their emotional state. “The analysis done by an Australian researcher was intended to help marketers understand how people express themselves on Facebook,” the company added. “It was never used to target ads and was based on data that was anonymous and aggregated.“