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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Pitch Academy held; Registrations open for Play Media Day 02; Epica Showcase held in London; Deadline for ADC Annual Awards extended…

Within the Pitch Academy, representatives of IPG Mediabrands network held a training for regional teams of UM agency in Belgrade

01/02/2017
in News
5 min read
24 Hours: Pitch Academy held; Registrations open for Play Media Day 02; Epica Showcase held in London; Deadline for ADC Annual Awards extended... 4

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

PITCH ACADEMY FOR MEDIA AGENCIES HELD IN BELGRADE

Photo: Stefan Burford, Katarina Kostić and Howard Nead

As part of the Pitch Academy, representatives of IPG Mediabrands network held training for regional teams of UM agency in Belgrade. The training program was led by Howard Nead, chief growth officer at IPG Mediabrands and Stefan Burford, chief strategy officer at IPG Mediabrands, who over the recent years significantly contributed to development of strategic and multidimensional solutions for network’s clients.

“Given the constant changes in the industry, continuously refreshing knowledge and exchange of experience are necessary to maintain the quality standards of services that UM offers to our clients. In this sense, Pitch Academy reveals new insights on pitching processes, suggests approaches to thinking and communication, and analyzes best practices in the context of the global network. In addition, the regional teams are further strengthened, integrated and they launch interesting projects together,” said Biljana Kolaković, regional director of the agency UM.

Pitch process is often a turning point in the life of the agency and represents a field on which additional skills and knowledge make all the difference. “Feedback on presentation skills, advice regarding the various tools and techniques of communication, and knowledge about the models of planning, preparation and implementation of pitch processes enrich agency teams, providing them with effective support in work and enable more confident and more relaxed performance in front of clients,” said Katarina Kostić, regional director of development for media operations in the framework of the UM.

“Pitch Academy represents a significant segment of the regional education plan, and therefore of the strategic orientation of UM network to provide its clients professional, creative and effective media plans, which is confirmed by the stable relationship of trust and collaboration with clients,” agency said in the press release.

REGISTRATIONS OPEN FOR PLAY MEDIA DAY 02!

Registrations for Play Media Day 02 open today, (1 February). The fastest participants who register by 15 March receive a special discount. Play Media Day 02 will take place on 19 May at the Kastel fortress in Banja Luka and will gather in one place representatives of regional companies, agencies and media houses.

Price of registration during the promotional period, which lasts until 15 March, is €95, while the fastest students to apply have the opportunity to get registration fees at a discount, costing €25. The first fifty registered participants will also get a special discount for Adrenaline Play Media Day adventure. Details on attendance fees can be found on page www.playmediaday.com and detailed guidelines on payment will be supplied to all who register after the registration process. Agency Play Team, organizer of this unique event, points out that the interest of participants and visitors is already great.

EPICA SHOWCASE HOSTED IN LONDON

Guests from the worlds of advertising and journalism mingled at the Epica Awards London Showcase last week, hosted by the sound & music production company GCRS.

2016 saw the 30th anniversary of the Epica Awards, the only global creative competition judged by journalists who write about advertising, marketing and design. The London Showcase was held to screen the winning entries for those who were unable to attend the ceremony in Amsterdam in November.

The event also saw the competition’s very first film winner from 1987, director Paul Weiland, pick up a special prize. His film “Points of View” for The Guardian has since become iconic.

Opening the event, Epica’s editorial director Mark Tungate said: “For 30 years, Epica has been the only opportunity for agencies to have their worked judged by an objective panel of journalists who are passionate about advertising and creativity”.

Mark Tungate thanked GCRS and Epica’s sponsors: Time Inc., ScreenVision, Euronews, RadiumOne, Sizzer Amsterdam, Lürzer’s Archive, Energy Floors and ACT Responsible. For full details of the 2016 winners see: winners.epica–awards.com/2016.

ADC 96TH ANNUAL AWARDS FINAL DEADLINE EXTENSION TO FEBRUARY 17

“Craft Takes Time”, and in some cases, so does awards entry preparation. To this end, ADC announced that the final deadline for all ADC 96th Annual Awards submissions has been extended to Friday, February 17, 2017. This extension will provide applicants more time to ship physical materials for judging, as well as allow them to submit their groundbreaking campaigns that don’t debut until this Sunday’s Super Bowl.

As previously announced, any entries whose submission process was not completed by January 31 will be subject to a late fee penalty of $35.00 per entry. The good news is that this date only applies to your online payment and processing of your entries; as long as you completed this online process by that date, you have until February 17 to ship any physical elements of your entries without penalty.

PANN LIM TO JUDGE DESIGN LOTUS & PRINT CRAFT LOTUS AT ADFEST 2017

One of Singapore’s most celebrated designers, Pann Lim, will soon join ADFEST 2017’s panel of Jury Presidents, overseeing the Design Lotus and Print Craft Lotus categories.

Lim is the Co-Founder and Creative Director of Kinetic Singapore, K+, Holycrap.sg and Rubbish Famzine. He strongly believes that “creating work without an idea is a sin” – a belief that has earned him over 450 industry awards locally and abroad, including Singapore’s highest design accolade, the President’s Design Award in 2013 and 2015, Gold Pencils at the New York One Show, Cannes Lions and a Yellow Pencil at the 2016 D&AD.

ADFEST 2017 will take place at the Royal Cliff Hotels Group in Pattaya, Thailand. For more information, visit www.ADFEST.com.

Tags: ADCEpica ShowcaseIPG MediabrandsPitch AcademyPlay Media Day 02UM
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