By: Adnan Arnautlija
DRAP AGENCY PARTIES WITH A NEW LOOK
Every bird flies to its “web”, and the agency Drap finally has its own. The website has been casted! Drap is going into the New Year with a new visual identity, and its sharpened up appearance was a great excuse to throw a party. On Friday, 20 January, in Zagreb club Super Super, they gathered about 200 close friends, co-workers and clients, and toasted to the new era, while the good atmosphere, great background music and full dance floor was managed by DJ Fiddly Digits.
For the new visual identity Drap tapped Mireldy design studio, led by Art Director Imelda Ramović, and, although they changed the look, what essentially makes Drap Drap, has not and will never be changed. Beneath the surface remains the playful, harmonious diversity of Drap’s team and constant pursuit to pushing their own boundaries.
You can take a look at the atmosphere from Drap’s party on the photos by Domagoj Kunić here.
ADVERTISING CONTRIBUTES TO EU ECONOMY WITH SIX MILLION JOBS AND 4.6% OF THE TOTAL GDP
The Value of Advertising report was funded by the World Federation of Advertisers and claims to be the first EU-wide report to isolate the economic and social contribution of advertising, aiming to express the impact of advertising at a time when the World Federation of Advertisers is concerned the economic benefits of advertising could be diminished.
Deloitte’s econometric modelling found advertising contributed to nearly six million jobs across the EU and 4.6% of total GDP. Research stated the €92bn (£80.4bn) spent on advertising in 2014 within the EU would have contributed €643bn to GDP, which equates to 4.6% of overall EU GDP.
The 5.8 million jobs supported by advertising is equivalent to 2.6% of all EU employment, according to the report. Some 16% of the 5.8 million figure are those directly employed in the production of advertising, a further 10% include jobs created in media and online businesses that are funded by advertising. The remaining 74% are the jobs created in the wider economy as a consequence of advertising activity.
Deloitte defines this as “sales jobs to roles supporting the ad business in industries such as hospitality” and roles created by “advertising-stimulated demand for products and services”. Deloitte’s research also highlighted the social benefits of advertising such as its ability to support news, entertainment and communication tools for a reduced cost or for free.
It also argued that “outdoor advertising provides additional civic benefits in the form of an improved urban environment while search engines help people to reduce both the time and financial cost of seeking new information”.
You can find the entire study here.
FACEBOOK’S INBOX HAS A NEW LOOK – USERS OPINIONS DIVIDED
A little less than two years Facebook introduced a web interface for its chat app Messenger. Now the same app is being integrated into the desktop version of the social network, which replaces the old system of communication, writes portal Tech Crunch.
The change was already noticed by numerous users, which means that it is not a small-scale “trial”.
Facebook has not officially announced this change, but it could be recognized from the comments and posts by one of the Facebook execs, David Marcus.
However, half of the people are asking for their old inbox back, while the other half is happy with the new look.
FADI YAISH WILL PRESIDE OVER OUTDOOR LOTUS & PRESS LOTUS JURIES OF ADFEST 2017
ADFEST will soon welcome one of Dubai’s most awarded advertising creatives, Fadi Yaish, to this year’s jury panel as Jury President, Outdoor Lotus and Press Lotus. ADFEST 2017 will take place in Pattaya, Thailand from Wednesday 22nd to Saturday 25th March.
As Regional Executive Creative Director at Impact BBDO, Yaish has helped to make the Middle East famous as a hotbed of creativity. One year after joining Impact BBDO in 2013, the agency ranked #6 worldwide in the Directory Big Won Rankings. This year Yaish ranked #4 ECD worldwide according to the Directory Big Won Rankings 2016.
“I grew up learning from ADFEST books, back in the day. The festival has always reflected the true passion for advertising in Asia. In fact, so many of the world’s best Creative Leads started from Asia, and blossomed through their print and outdoor work at ADFEST. That’s why it’s no surprise that Outdoor and Press are two of the most important and competitive categories to win, and I am excited to be Jury President of these categories. And considering it’s ADFEST’s 20th year, I am privileged to be a part of this milestone event,” says Yaish, who began his career as an Art Director, two decades ago.
ADFEST 2017 will take place at the Royal Cliff Hotels Group in Pattaya, Thailand. For more information, visit www.ADFEST.com.
