Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
VIDEO: PANTONE’S COLOR OF THE YEAR IS GREENERY, DESIGNED TO PERK US UP IN 2017
Pantone has unveiled its Color of the Year for 2017 and the cheery green shade—aptly named Greenery—is meant to help with the year ahead.
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement. She continued: “Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
So far the shade, which Pantone dubs “nature’s neutral,” has been well-received. That wasn’t the case two years ago, when it tapped Marsala as its Color of the Year for 2015 and was mocked online.
Check out what Pantone’s Color of the Year looks like below:
DIRECT MEDIA MEĐU DRUŠTVENO NAJODGOVORNIJIM KOMPANIJAMA U SRBIJI
Direct Media has been listed on the first national list of socially responsible companies in Serbia. The first national CSR index is a platform for assessment of companies’ social responsibility performance and is the first initiative of its kind among the countries of the Western Balkans. Announcement of indexed companies was held at the CSR Forum, organized by the Forum for Responsible Business, which brought together representatives of relevant state institutions, companies, and distinguished guests from abroad – the representatives of the working groups of the Government of the United Kingdom, as well as from the German national network of local businesses and non-profit intermediary organizations.
REGION HAS ITS REPRESENTATIVE IN AMEC BOARD
DarJa Kupinić Guščić has been appointed member of the Board of the International Association for Measurement and Evaluation of Communication – AMEC as a representative of the Newton Media Group, whose member is MediaNet. For more than 20 years Kupinić Guščić has been engaged in measurement of public relations, she was the first who introduced online analytics in the world and is the main executive director and founding co-owner of MediaNet and MCA group.
AMEC is the first point of contact for professionals for communication and public relations, to whom it provides expertise and advice. It represents a global professional association and professional institute for agencies and individuals who provide media evaluation and communication research. It currently has more than 140 members from 49 countries around the world.
REPRESENT COMUNICATIONS ENROLING NEXT GENERATION OF THE LONDON SCHOOL OF PR
How to control a crisis and what will you do to turn it into your advantage? How to position a brand to be innovative and inspiring? How to build a good public image? Do you have stage fright in front of the cameras and the fear of public speaking?
All this, and many other skills of reputation management, are available to students of the London School of Public Relations, and enrollment is ongoing!
Speakers from large companies, media and agencies, will transfer students their knowledge in the field of media relations, media appearances, corporate communication, rhetoric, preparation of communication projects, internal communication, organizing events, crisis communications, digital communications, image, reputation management and brand management, integrated communications, the role of design in communications and many other things.
The lectures last from 4 March to 4 April 2017. Take the opportunity and grab discounts that are valid until 26 December 2016, and gain an internationally recognized LSPR diploma!
For further information contact via lspr@represent.rs or at (+381) 011/7152-500.
DIRECT MEDIA IS LOOKING FOR A GRAPHIC DESIGNER
Direct Media, a leading media system in the region of Southeast Europe, to its international and local partners provides comprehensive communications, advertising and media services believing in the Science + Art approach to communication.
If you’re a designer who: translates briefs into creative solutions and concepts, determines creative direction and makes production briefs for subcontractors, leads design processes and production of design solutions, presents creative concepts, possesses excellent knowledge of Adobe CS environment, works in 3D programs, has many years of agency experience, explores trends in the creative industries and loves a challenge, then send your CV to: office@directmedia.rs by 31 December 2016.
Send your applications with the subject “For Designer Vacancy”.
OLAF&MCATEER IS HIRING A DIGITAL MEDIA/MARKETING SPECIALIST
The agency Olaf&McAteer Belgrade is expanding its team and is opening the position of Digital Media / Marketing Specialist, whose task will be to develop, manage, and strategically govern the Digital sector of the agency, working with Account and Creative sector, creating digital strategies for clients, developing campaigns and supervising implementation.
You can send your CV and an example campaign of which you’re particularly proud of … or would like to implement, to the contest posted on bit.ly/Digital-Media-Marketing-Specialist where you’ll also find all about the vacancy.
The call is open until 15 December! Candidates who are shortlisted will be invited for an interview.
A MONTH OF PRACTICE FOR YOUNG DESIGNERS AT OLAF&MCATEER
Apart from hiring, Olaf&McAteer Belgrade is also inviting young designers for a month long internship in January, February and March 2017!
What you need to know is: Adobe (Photoshop, Illustrator, InDesign), and knowledge of Power Point and WordPress is an advantage.
Deadline for application is 30 December! You can send your portfolio and CV to: office@olafmcateer.rs Shortlisted candidates will be invited to an interview.
“If by chance we realize we like each other during the internship, there’s also a possibility of permanent hiring,” the agency said in the announcement.
THE GUARDIAN SPICES UP CHRISTMAS DINNER WITH BREXIT-THEMED CRACKERS
Get ready for Christmas dinner in the U.K. to be divisive. Brits’ traditional holiday crackers been given a topical theme this year by The Guardian — Brexit.
Created by McGarrybowen London, the crackers contain prizes themed around the EU referendum debate. For example, the toys inside include a yo-yoing pound and a toy Brexit bus adorned with promises to fund the NHS. The crackers also feature a miniature EU jigsaw, where you can piece together a map of the European Union and try and make the U.K. fit and a tiny book of Brexit plans, which purports to contain Britain’s entire exit strategy.
Each cracker also contains a political joke — for example: “Q. Why did Michael Gove leave his Christmas dinner? A. He didn’t like Brussels.”
The Guardian will be offering the crackers as competition prizes for readers and subscribers; you can apply at theguardian.com/brexit-crackers .
While we’re guessing most Guardian readers are anti-Brexit, we reckon the crackers could spark some explosive conversations over the roast turkey this year as more Euroskeptic relatives pay a visit.
KFC HAS MADE A FRIED CHICKEN-SCENTED CANDLE
This holiday, you can fill your house with the scent of pine needles and resin. Or, you could fill it with the wafting fragrance of KFC.
KFC New Zealand has created a scented candle and has been holding a Facebook competition for fans to win one. And in a clever twist, the way to win one was to suggest another product KFC could make (so far, those ideas include lip balms and postage stamps.)
It’s not the first time the brand has reached out to those who love the smell and flavor of its products. Earlier this year it produced edible KFC nail polish in Hong Kong and it created KFC-scented sun lotion in the U.S. for Labor Day to promote its Extra Crispy Colonel.