Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
ONE MILLION HRK TO SAVE PARTY’S IMAGE AND RATING? MEMBERS OF THE TEAM THAT HELPED MILANOVIĆ’S RATING APPEARED AT THE IBLER’S SQUARE!
SDP intends to engage the team of US PR expert Alexa Braun to help improve the rating and the image of party chairman Davor Bernardić, claims one of the highly-positioned SDP members, who adds that the party is ready to spend HRK 1 million (€130 thousand) for that engagement.
The engagement of political consultant Alex Braun in the campaign for parliamentary elections in 2015 is considered to have had a crucial impact on the rise of the SDP’s rating, and the then party chief and PM Zoran Milanović. However, some SDP members question the justification for this engagement, since the party is not campaigning, and is actually in debt.
According to unofficial sources, Alex Braun’s team members recently stayed at Ibler’s Square, and part of the HRK 6 million loan that the party raised in Erste Bank in June will be spent on their engagement.
Braun’s PR team should be engaged for six months, and their costs would include airline tickets, accommodation in Croatia and royalties for US experts, as well as domestic PRs, given that there is no longer a team that did Milanović’s campaign.
GORENJE RETRO REFRIGERATORS PROVE EXCELLENCE IN THE UK
The Licensing Awards, awarded by The Licensing Source Book, were presented last week in London. The awards proclaimed the best licensed products on the UK market last year. Finalists were chosen by a committee including 140 prominent suppliers from the UK’s largest chain stores. Nearly 5000 reported products were judged by the criteria of design, innovation, originality, customer-friendliness and quality. Among the winners is Gorenje. Their Retro Special Edition refrigerators, licensed by German Volkswagen, won the title of the most innovative product.
“Volkswagen is one of the most powerful brands, and T1 is one of their most iconic products. Retro Special Edition refrigerator has become a choice for anyone who wants to add a sense of freedom and adventure to their kitchen. Our customers have accepted it very well. It’s nice to receive acknowledgment from our industry,” said Richard Mackey, product leader at Gorenje UK.
After months of investigating millions of sites about corruption in FIFA, Jonathan Calvert and his colleagues from The Sunday Times revealed the biggest scandal in football history. It was the end of FIFA as we knew it. About his 12-year experience of leading the investigative team and overthrowing of senior football officials, Calvert will speak at the Weekend Media Festival in a lecture on “The Journalism That Exposed Football as the Ugly Game.”
YOUTUBE INTRODUCES ONE OF THE MOST SOUGHT OPTIONS AMONG MOBILE USERS
The ability to accelerate video playback for years has been available only on the desktop version of YouTube, and is only now coming to mobile, even though it was one of the most sought-after features among the users.
The speed will be adjustable from 0.25x to 2x, writes the Phone Arena.
“When speeding up or slowing down the playback, we adjust the number of frames that match the sound of a video. Video thumbnails are not necessarily chronologically sorted, so in order for the video to remain synchronized with sound, the video decoder must work faster than the frame in which the images of the video are displayed,” reads the YouTube blog.
THE WARC AWARDS 2017 ANNOUNCE BRAND PURPOSE WINNERS
Campaigns for SPC Ardmona, Unilever’s Lifebuoy, P&G’s Ariel Matic and Whirlpool have been awarded Golds in the Brand Purpose category of the inaugural global WARC Awards 2017, which recognise next-generation marketing effectiveness.
The Brand Purpose category rewards the best marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
The jury, a panel of 13 senior industry professionals chaired by Jim Stengel, President/CEO, The Jim Stengel Company, awarded four Golds, three Silvers and three Bronzes. Three of winning campaigns came from India (one of which also ran in Pakistan), two from the UK, two from Canada, and Australia, UAE and the US saw one winner each.
The Grand Prix and winners of the three Special Awards in particular areas of excellence – Longevity Award, Analytics Award and Partnership Award, will be announced at an event in London on 20 September.
Check out the full list of winners and descriptions here.
GOOGLE AND FACEBOOK DIGITAL AD DOMINANCE GROWS IN LATEST SURVEY
The latest snapshot of the UK digital ad market has reaffirmed the dominance of Google and Facebook with both tech titans combined expected to account for over half of all UK digital ad revenues by the end of the year.
Compiled by eMarketer the forecast foresees that both tech companies will account for 54% of all digital ad revenues this year, taking home £6.3bn between them.
In the UK, Google remains the largest single player, with total digital ad revenues expected to reach £4.43bn in 2017, before jumping to £5.1bn by 2019. Facebook is no slouch either however, picking up £1.87bn in digital ad revenue this year courtesy of the continued success of Instagram and a push into video.