Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
LEO BURNETT BELGRADE PROMOTES NEW CREATIVE DIRECTORS
Leo Burnett Belgrade has promoted two new creative directors, and longtime members of the team, Predrag Simić and Bojan Brukner.
Predrag and Bojan have previously held the position of Associate Creative Director and were responsible for the design and implementation of numerous campaigns. In addition to working on the development of creative concepts, they are intensively involved in defining the strategy of brands and their positioning in the market.
Predrag began his career in advertising in 2006, and in 2008 he came to Leo Burnett Belgrade. He has worked on campaigns for clients like Vip Mobile, Strauss Adriatic (Doncafé), Molson Coors (Jelen, Nikšićko, Beck), Promonte (Telenor Montenegro), Holcim, Soko Štark, Agrokor (Dijamant), Crvenka, etc. He has won several national and international awards, such as: UEPS Grand Prix for Doncafé campaign Dobro Jutro Dzezveri, the best TV campaign at Cactus Festival in Belgrade for Viber Vajber campaign for Vip Mobile, Golden Drum (New and Innovative Campaigns) and three Silver Drums for campaign Testovi za Vožnju, as well as many others. He is married and a father of two.
Bojan began his career in marketing in 2007. Since 2013 he is a member of the Leo Burnett Belgrade and has since been successfully involved in numerous projects for many clients: Vip Mobile, Molson Coors, Banca Intesa, Knjaz Miloš, Imlek, Novak Djokovic Foundation, Fund B92. Bojan leads teams for several major clients. He has published one novel and several award-winning stories. He also authored three music albums.
STARTAS SHOES AGAIN IN THE VOGUE, THIS TIME IN BLUE AND WHITE COMBO
After the popular pink Startas shoes came out in the January edition of the prestigious Vogue, this time on their top list were blue-white combo, low, striped Startas shoes which Vogue believes are ideal with torn jeans, boho tunic and a cute purse with lemons.
Comfortable shoes of Borovo brand were presented as part of the editorial dedicated to the US Independence Day, and the focus was on the colors of the American flag, red, white and blue, and these cool shoes go perfectly with this style.
TWO EXAMPLES FROM DESIGN STUDIES: LIGHTS OF THE FUTURE (7–12 July 2016)
On Thursday, 7 July, at 20:00 hours, HDD Gallery will open an exhibition titled Lights of the Future, the second of two exhibition setups unified under the title Two Examples from the Design Studies. Through a series of light installations in the gallery space, concept works by graduate students of the Zagreb School of Design will be presented, based on their predictions of innovative use of light and artificial lighting in the interactive environments of the future. At the opening of the exhibition there will be a short conversation with Andrea Herzog, Mladen Orešić and Ivana Fabrio, and students of the design studies, which will conclude this double showroom presentation.
EUROPEAN COURT DECIDES: ONLY MCDONALD’S MAY USE ‘MAC’ TO SELL FOOD, BEVERAGES
US restaurant chain McDonald’s has won the case before the European Court of Justice over the use of the term ‘Mac’ when selling food and drinks, which other companies will be prohibited from using.
The judgment was made on the lawsuit by the American fast food giant filed against Singapore’s Future Enterprise, in order to prevent them from registering the product MacCoffee as a brand in the EU.
In the explanation of the ruling, the Court stated that the use of the logo MacCoffee unfairly appropriated reputation of the McDonald’s logos.
The decision also states that the terms Mac (Mac, Mc) are almost identical and that it could lead to confusion of consumers.
GREY GRUDGINGLY RETURNS BRONZE LION IT WON AT CANNES FOR QUESTIONABLE ‘I SEA’ APP
Without acknowledging any wrongdoing, Grey Group said Wednesday it is returning the Bronze Lion it won at the Cannes festival last month for a refugee-locating app that some critics had deemed fake—and which the agency itself said was not yet usable. The client, a privately funded migrant rescue service called Migrant Offshore Aid Station (MOAS), also distanced itself from the app.
Grey initially stood by the project despite withering criticism, saying the app was real and that the agency was working toward making it public. But on Wednesday morning, the agency washed its hands of the project with a harshly worded statement putting blame for the entire ordeal on the project’s critics.
“During Cannes we said the app was real and its creator, Grey for Good in Singapore, is a highly respected philanthropic unit that has helped numerous non-profit organizations,” the statement says. “Moreover, Grey is one of the most creatively awarded agencies in the world with the highest ethical standards. We won over 90 Cannes Lions this year alone so there is no need for scam projects. However, given the unwarranted, unfair, unrelenting attacks by unnamed bloggers, we are putting an end to this and returning the Bronze Lion so there is not even the hint of impropriety or a question of our integrity. The saying no good deed goes unpunished is apt in this case.”
Grey’s decision comes one day after a senior marketing executive in Hong Kong—Alastair Bullock, global senior manager of sponsorship and social media for Formula One team Infiniti—excoriated the agency in a personal LinkedIn post titled “An open letter to Grey Singapore: Why I will never hire Grey as an agency in my lifetime,” which you can read in our News section.
MESSI’S SENTENCE MIGHT AFFECT HIS SPONSORSHIPS
The future commercial viability of Barcelona star and arguably the best footballer in the world Lionel Messi is under threat after he, along with his father, were handed a 21-month prison sentence as a long-winded Spanish tax fraud case comes to a close.
The decision made Wednesday (6 July) could threaten both the Argentinian’s value to sponsors and force more skittish brands dissociate themselves from the partnership.
The Barcelona forward and his father Jorge Messi were found guilty of defrauding Spain of €4.1m between 2007 and 2009. Of relief to the sentenced, FC Barcelona and sponsors is the fact that Spanish law permits sentences of under two years to be served outside of prison under a probation period.
As a leading player, Messi is also a prominent figure in advertising, with the likes of Adidas, Turkish Airlines, Huawei, Pepsi, EA Sports, PepsiCo, Lays and Gillette all tapping into his brand in some way.
The ruling could impact the player’s brand value, which plummeted out of the top ten athletes in Forbes annual ranking last year. His brand was worth £7.8m in 2014, well behind that of his rival in the world’s best player debate Cristiano Ronaldo (£10.4m), who is the most valuable athlete in the world.
TWITTER ROPES IN FACEBOOK VETERAN BRET TAYLOR TO REVIVE FORTUNE
In a bid to regain footing in the social media landscape, micro-blogging site Twitter has appointed Bret Taylor – former chief technology officer at Facebook and an ex-Google employee who helped build Google Maps – to its board.
“Bret brings to our Board a great mind for consumer products and technologies that will be invaluable to the company as we execute our plans for 2016 and beyond,” Omid Kordestani, Twitter’s executive chairman, was quoted as saying.
The 10-year-old Twitter is facing stalled user growth and growing competition for quite some time.
The micro-blogging site reported 305 million monthly active users for the fourth quarter, compared to 307 million in the third quarter that excluded SMS-only followers.