Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
FABULAR – NEW BRANDING AGENCY IN THE CROATIAN COMMUNICATIONS MARKET
Croatian communications industry has been enriched with a new branding agency. Anja Bauer Minkara and her team of experts continue their professional voyage in a new agency called Fabular.
“We have concluded one success story, and it’s now time for new challenges. Fabular is made out of the well-trained team from Brandoctor, with years of experience in branding and strategic approach to communication. Our goal is to create memorable branding stories which promote positive change. Numerous clients from various industries have recognized the importance of quality branding and we believe that Fabular has a bright future in Croatian, regional and global markets,” said Anja Bauer Minkara.
Fabular started its operations on 1 February and will surely attract attention with new projects.
MAGAZINE TABOO TO ORGANIZE PRESENTATION OF THE PROJECT “Y GENERATION IN SERBIA: WHO ARE (REALLY) SERBIAN MILLENNIALS
Serbian marketing magazine Taboo will organize in Belgrade, on Friday, 10 February, a presentation of the research project “Y generation in Serbia: Who are (really) Serbian Millennials, values, purpose in life and consumer behavior”. The study will be presented by Dr. Tatjana Mamula, director of the agency MASMI. Keynote speaker will be Prvoslav Plavšić, a psychologist, and the special guest will be Miroslav Šutić, co-owner and CEO of the agency Partner Research Solutions, who will speak in his capacity as representative of the International Association of Advertisers ESOMAR for Serbia and Montenegro.
Taboo magazine this year marks 15 years since the first issue. It’s an opportunity that everyone, who care about the development of the advertising industry and marketing in Serbia, to renew their annual subscription to Taboo.
78-79 double issue of the magazine will be out soon on about 200 pages. Participants in the communications market of Serbia and the Adriatic region still have time to lease advertising space in the magazine and thus also support this worthy media project of the marketing profession.
INNOVATION AWARD FOR THE PROJECT “BE THE PART THAT’S MISSING”
On New Year’s reception of the German-Croatian Industry and Commerce Chamber, held in Zagreb’s Westin, German Ambassador in Croatia Thomas E. Schultze has awarded this year’s “AHK Innovation Prize” to the insurance company Allianz for their project “Be the Part That’s Missing.”
Following the long-lasting sponsorship of the Croatian Paralympic Committee, “Be the Part That’s Missing” project was implemented by Allianz during the past year amid the Paralympic Games in Rio. Through a series of activities they encouraged the reduction of the differences in attitude towards athletes with disabilities and those without disabilities. The campaign was named “Be the Part That’s Missing” wanting to “wake up” the fans whose support brings additional “tailwind” to athletes to give their best.
In cooperation with Allianz, this project was developed by the consulting company for strategic sponsorship Vetturelli. AHK Innovation Award is the fifth award that “Be the Part That’s Missing” project won. The digital part of the project was conducted in collaboration with digital agency Degordiran and has won the Awwwards “Site of the Day” award, CSS Awards, CSS Winner and CSS Design Awards, and the entire project won the SPORTO Best Sponsorship of Croatia in 2016 and was nominated for the best sponsorship project in Europe “ESA Best of Europe”.
HALF A MINUTE SUPER BOWL SPOT COSTS $5M
For the players, this is a chance to win the coveted trophy, for the TV houses that own the broadcast rights, this is another chance to pile up an incredible amount of money.
Thus this year, as the year before, a 30-second spot during the big game will cost $5 million.
For comparison, 30-second ad during the first Super Bowl cost $37,500. Fifteen years ago the price was $2.2m.
The halftime show this year will be in the hands of Lady Gaga, and it is expected that the 51st Super Bowl will be watched by more than 114 million people.
MEDIABRANDS PUBLISHING EVOLVES INTO MEDIABRANDS SOCIETY
IPG Mediabrands, the global media arm of Interpublic Group on Thursday announced the expansion of Mediabrands Society to form the networks’ first global social media and digital content agency.
In 2013, Mediabrands Publishing was launched in New York to help brands act as publishers. Now it becomes Mediabrands Society, and will now offer a full suite of proprietary tools, an on-demand newsroom model, influencer marketing and advisory services.
At launch, Mediabrands Society will have offices strategically located in the U.S., Canada, England, Australia, Philippines, Malaysia and Mexico, with plans for future expansion into other markets throughout 2017.
HEADLINE SPEAKERS UNVEILED FOR D&AD FESTIVAL 2017
The D&AD Festival is back for 2017, and the organizers have announced the line-up of six creative super-stars now confirmed as some of the headline speakers for the event.
These are: Anna Higgs, Creative Director at NOWNESS; Erik Kessels, Creative Director of communications agency KesselsKramer in Amsterdam; Piera Luisa Gelardi, Creative director and co-founder at the lifestyle destination Refinery29; Stefan Sagmeister, co-founder of world-famous design agency Sagmeister&Walsh; Yancey Strickler, co-founder and CEO of Kickstarter; Zane Lowe, Creative Director and LA Anchor for Beats 1.
Joining them across the four stages will be speakers including a food futurologist and Amsterdam’s Night Mayor as well as some of the most famous designers, creative directors, founders and CEOs from around the globe. Brands including WeTransfer, Sonos and Unmade will impart knowledge alongside agencies R/GA, adam&eveDDB, Leo Burnett, Turner Duckworth, Dentsu, FITCH to name a few.
The D&AD Festival will be held 25 – 27 April in London, with D&AD Awards Ceremony taking place during the Festival this year, with a new format to be announced soon. More info is available here.
GOOGLE WILL DOWNGRADE MOBILE WEBSITES THAT USE INTRUSIVE ADS
If you’re one of those who loathe being annoyed by pop-up ads while browsing web, or ads that cannot be skipped before a video, we have good news! Google will make sure you are subjected to less such advertising materials as it introduces new algorithms that will downgrade mobile websites using full-page and pop-up ads.
This plan was announced back in August 2016, and Google has now confirmed that the new algorithm is live since 10 January this year.
Google will thus first and foremost penalize those websites where an ad appears immediately after the user accesses it, or if it pops up when the user starts scrolling. It will also punish those websites that force you to open an ad before you can continue reading the content you want.
ADCE ANNOUNCES NEW EDUCATIONAL PARTNERSHIPS FOR RISING STARS PROGRAM 2017
The Art Directors Club Europe (ADCE) has unveiled its Rising Stars program for the first half of 2017.
Rising Stars comprises all of the ADCE’s best-in-class educational and networking initiatives. Co-funded by Creative Europe Programme – created by the European Commission to fund development of the creative and cultural sectors – Rising Stars aims to give cross-cultural learning opportunities and support to creatives at every stage of their career.
In 2017, ADCE is offering more training opportunities than ever before, and you can learn more about them at this link.
Rising Stars courses are open to professionals from across the creative industries, with ADCE members receiving a discount.
GMAIL INTRODUCING CHANGES – HERE’S WHAT YOU’LL NO LONGER BE ABLE TO ATTACH TO YOUR EMAILS