By: Adnan Arnautlija
MICROSOFT LAUNCHED THE TWO-YEAR INVESTMENT IN PARTNERSHIPS WITH STARTUPS
Microsoft announced on Wednesday the availability of Microsoft for Startups program which will help startups gain new users and revenue. Microsoft for Startups is built on a trusted platform that grows together with the user, while connecting with his community and clients. The two-year $500 million investment began Wednesday, which will enable startups to offer joint sales opportunities with Microsoft, as well as access to Microsoft’s tech and social hubs that promote collaboration within local ecosystems. Startups are an inevitable innovation generator, and to enable them to grow faster, Microsoft will become a partner with founders of companies and investors around the world.
GLOBAL VISION OF THE COCA-COLA COMPANY FOR A WORLD WITHOUT WASTE
The Coca-Cola Company has announced that it intends to change the approach to packaging management from the ground up. The company has set itself the goal of contributing to the collection and recycling of the total quantity of packaging it places on the market by 2030.
This goal is an essential part of the company’s new World Without Waste project, which the Coca-Cola system intends to accomplish through a substantial multi-year investment to improve its product packaging to be fully recyclable. Food and drink packaging is an important part of everyday life, but much remains to be done to reduce packaging waste around the world.
GLOBAL ALLIANCE: FOSTERING PUBLIC TRUST IS POSSIBLE ONLY THROUGH RESPECTING PROFESSIONAL ETHICS
Given that public relations play a major role in public communication, building the reputation and mediation of public institutions and their public, representatives of professional public relations associations on a global scale met in Madrid to stand against the negative trends in communication practice and set out guidelines for improving the reputation of public institutions that would restore public confidence. Their idea is that there are thousands of public relations employees behind the public institutions at global level, so the meeting served as an internal support to address everyday professional problems.
Through joint efforts they agreed that it is necessary to work towards raising the standards of the public relations profession on a global scale. The working group of organizations involved will examine in detail the methods used by public relations employees in everyday communication. The meeting in Madrid unanimously expressed the belief in the existence of a universal set of principles and behaviors whose adoption would make them a benchmark at the global level. This would not replace the existing individual codes of associations, but would ensure the adoption of an agreement on an extensive set of principles. Participants recognized the need to launch a campaign about the importance of reliable public relations practice, while simultaneously and continually examining existing codes of ethics.
IAB SERBIA ELECTS NEW LEADERSHIP
Members of the Board of IAB Serbia have chosen a new leadership of this organization. Igor Žeželj, CEO of Wireless Media, was elected Chairman of the Board, while Danka Trbojevic was elected Chief Executive Officer.
The newly elected Chair of IAB Serbia presented the program of the organization for 2018 – 2019 on this occasion:
- Continuous promotion of digital marketing and its capabilities;
- Continuing to educate members of the organization, both internally and externally, through congress visits, organization of workshops, lectures and exchanges of knowledge with members from other markets;
- Work on maintaining and improving existing standards;
- Increase spending through education and involving more advertisers.
IAB Serbia, with its bodies, and its corporate members, is the largest self-regulatory, educational and expert center of internet advertising industry in Serbia.
