Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
MERCATOR’S RECIPE FOR SUCCESS
Mercator traditionally provides support to sports and athletes, especially to the Slovenian Olympic team, and that is why the athletes are the stars of Mercator’s corporate campaign Naši, Najbolji (Ours, The Best). With the message With active lifestyle to the Olympic form, Mercator wants to strengthen the importance of a balanced diet with a careful selection of bio products, lactose and gluten-free products, vegetarian food and other products for active everyday life. Mercator therefore invited the sports pedagogue Alenka Košir, who likes to create a variety of dishes that take care for your energy and wellbeing. It is important for everyone to find their own balance in a diet that will be in line with their daily needs and lifestyle. Špela Rogelj, ski jumper, Žan Košir, snowboarder, and Anamarija Lampič, skier, who also participate in Mercator’s campaign, guarantee that taking care of good form is not that difficult; Once you have your own rhythm and a menu that provides you with a good feeling and good energy, you will strive for a balanced diet and an active lifestyle. Bio Zone products make that even simpler and easier.
STUDIO SONDA DESIGNS ELAN W SKI COLLECTION, THAT HAD ITS PREMIERE AT THE ISPO FAIR IN MUNICH
The new Elan W studio collection 18/19 from the Studio Sonda was presented at the ISPO MUNICH 2018 – the largest sports equipment fair in the world, and the collection was well received by the audience.
After initial work exclusively on graphic solutions, in 2010 Studio Sonda started the conceptual development of the Lightskiing concept, which aims to significantly differentiate women’s skiing market. The team work of Studio Sonda, Elan’s R&D department and W Elan Studio (where women suggest their skiing needs), results in technological development of skis that are tailored to the specific needs of female physiognomy, while at the same time using new materials to make the skis easier to handle.
The collaboration between Studio Sonda and Elan on the design of this ski collection has been going on for 11 years now!
NEW MAGAZINE AT ABC CROATIA – MISS 7
Publisher 24sata d.o.o. has reported their new release, magazine miss7 for audits at ABC Croatia. The magazine launched on 05 October 2017, is published quarterly and is intended for a female audience of 18 to 45 years.
Brand manager Tončica Zlački said on this occasion: “We are extremely pleased to have been recognized as a magazine with a purpose. miss7 is a magazine whose mission is to move the borders, to dismantle prejudices and to provide readers with original and thoughtfully designed content signed by renowned authors , with a whole new stream of young authors. It’s a magazine that does not patronize, does not hesitate, does not impose, but accepts, inspires, encourages, provokes the mind and satiates the appetite for good stories. It is very much mindful and delves into socially useful topics. For these reasons, we are glad that our independently verified results, which we are very proud of, will be publicly available and in this way we will further deepen our relationship with our partners and advertisers who have trusted us since the first issue, and with all those with whom we are just starting to collaboration.”
Initial audit will be published after the third issue, in mid-July 2018.
CANNES LIONS ANNOUNCES JURY PRESIDENTS FOR 2018
Cannes Lions 2018, which will be held from 18 to 22 June, has recently announced the remaining names to run the juries in 2018. With creative leaders from all over the spectrum of creative industries, this year’s roster will be joined by Fernando Machado, Global Chief Marketing Officer of Burger King, and Mark D’Arcy, VP and Chief Creative Officer of Facebook.
For the first time in the history of the festival, Apple will have its representative in the jury. He is Tor Myhren, Vice President of Marketing and Communications, who has been named President of the Innovation category.
Jose Papa, Managing Director of the festival, said: “This year’s jury members are a combination of world-renowned creative leaders and highly respected names from the brand and technology world. It is a great honor to greet and introduce them to the festival.”
If you want to get to know more about the jury members of this year’s Cannes Lions, you can find more information on this link. Early Bird registrations for the festival will last until March 22, and the deadline for entries is April 20.
RELENTLESS HUNT FOR THE PERFECT TASTES
In their efforts to continue to provide top-notch pleasures and attract those who know what it means to enjoy the moment, Davidoff has hosted the third dinner for valued consumers who could enjoy a range of perfect tastes.
Hunt for the Perfect Taste is a constant research in the effort to find the flavors that leave an indelible mark. The guests in the hunt for the perfect taste had the opportunity to attend one more dinner at the restaurant 4 Rooms of Mrs. Safija in Sarajevo, which never fails to delight its visitors.
In the hunt for perfection, all the senses have to be always awake, making it an endless adventure. Those who want to leave their mark and whose presence remains noticed alwas observe with a keen eye. They don’t miss the unique scents and aromas that perfectly fit their style and inspire their curiosity. These hunters move discreetly and choose the best out of their environment.
52. SUPER BOWL COST ADVERTISERS €334 MILLION
For the 49 minutes of ad space during the Super Bowl LII, advertisers paid NBC 334 million euros, making this the second largest ad spend at the event in history.
This year’s finals of the US Football League NFL offered a surprise on the field, but a lot was also happening in the advertising corner. Adspend at this event last year was 338 million euros, and this year it was €4 million less. The total length of the ads this year was 49 minutes and 35 seconds, which is two minutes less than last year.
Among the advertisers, auto industry took the lead, followed by the beer industry. Anheuser-Busch InBev and Fiat Chrysler Automotive bought 4 minutes each, and Toyota bought 3 minutes. A total of 45 brands advertised at the event with 62 ads.