Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
MCCANN TALKS REVEALS THE CAPABILITIES OF CREATIVE INDUSTRY
The Yugoslav Drama Theater (Studio Room) today will host the “McCann Talks”, a one-day event whose aim is to gather in one place the most relevant representatives of the creative and related industries. Organized by agency McCann Belgrade, “McCann Talks” is designed as a meeting of organizations and individuals from the world of entrepreneurship, arts, tech and entertainment where they will share their opinions and attitudes in three panels.
The panel “How much is Serbian idea worth” will provide information on the contribution of creative industries to the Serbian economy, demonstrate successful examples of export of local ideas and will try to answer the question how much a Serbian idea is worth. Coming to share their opinions are Jana Savić Rastovac, Creative Director McCann Beograd, Milica Božanić, Executive Director of Serbian Film Association, Mirko Topalski, CEO of Eipix, and Sagor Mešković, communications director of Exit festival. Panel will be moderated by Radiša Kričak, PR Manager at I&F McCann Grupa.
“Demography is dead” is the name of the second panel, which has the theme to “break down stereotypes”, which is of crucial importance for the advertising industry, but also the media as those who have a role in creating public opinion and values. Panel will include: dr Kaja Damnjanović, expert associate, Marija Ratković, columnist for Vice, Elle and Before After, Milica Perić Kovalska, YouTuber and influencer, Tatjana Mandić Rigonat, Director, and Viktor Marković, screenwriter for 24 minuta and one of the founders of portal Njuz.net. Moderator of the panel is Katarina Pribićević, Strategic Planning Director at McCann Beograd.
The last panel, “Future jobs”, will focus on the professions of the future and aims to launch initiatives and to inspire cooperation between different industries. Panel will be led by Marko Radenković, General manager of Nova Iskra, and participants are: Istok Radovanov, founder of Pray eyewear, Ivan Jovanov, founder of Idvorsky Electric startup, Saša Popović, founder and CEO of Vega IT, Vladimir Ćosić, Digital Creative Director at McCann Beograd.
More information about the event and the participants can be found on the website: www.mccann-talks.rs
UNICEF GENERAL PARTNER AND SPONSOR OF THE FIRST YOUNG LIONS COMPETITION IN BIH
This Friday, 02 June, Bosnia and Herzegovina will have the winners of the first edition of “Young Lions” competition for young, creative advertising professionals.
The agency Via Media, in collaboration with Cannes Lions Festivals, official partner of the Branding Conference in Sarajevo, is organizing the first Young Lions Competition BiH. This is not only an exciting competition, but also a project of socially responsible character. UNICEF, as the lead organization for the promotion of children’s rights and their protection, became involved in the project, and provided prizes for the team that will represent Bosnia and Herzegovina in the global competition in Cannes.
On this occasion, a press conference was held Tuesday in Sarajevo, to officially announce the collaboration between the Branding Conference organizers and UNICEF representatives, as well as to present the concept of the competition.
“Our intention is to provide young creatives an opportunity to learn more about children’s rights. With regard to the rules of the competition, we cannot disclose details about the theme of the competition, but what I can say is that both contest topics certainly deserve attention, and public understanding. UNICEF is working with professionals in the field of advertising and communication around the globe and very often, their ideas give us additional strength in our approach to target groups. We hope that BiH will be another example that will show that the creative industries can provide additional stimulus at raising the voice for children,” said Geeta Narayan, UNICEF Representative in Bosnia and Herzegovina.
SIX MOST IMPORTANT TOPICS OF THIS YEAR’S NEM CONFERENCE
In addition to numerous opportunities for business and making contacts, New Europe Market (NEM) Conference is a great place for learning. The conference oriented towards media this year will discuss a variety of topics that are generally associated with the shifting trends in the television industry. If you are in any way connected with the dynamic media industry, NEM in Dubrovnik is the place to be from 12 to 15 June.
These are the six main topics that will be discussed at the NEM conference:
Free-to-air channels and their survival
Will eSports stand behind traditional sports?
Should telecom operators be banned from owning TV channels?
What does it actually mean to put users first?
How to change the decision-making process?
New TV channels are coming.
BBDO WORLDWIDE RANK AT TOP OF 2017 GLOBAL EFFIE EFFECTIVENESS INDEX
Effie Worldwide has named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index and BBDO Worldwide held the top spot of Global Most Effective Network Agency for the fourth time.
The Index was based on results from more than 40 national, regional and global Effie Awards competitions and over 3,600 finalists and winning entries.
Andrew Robertson, President and CEO of BBDO Worldwide said ” This is no accident. It proves our point. The best work works best.”