Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
MCCANN TALKS REVEALS WHAT CREATIVE INDUSTRY CAN DO
The Yugoslav Drama Theater (Studio Room) on May 31 will host the “McCann Talks”, a one-day event whose aim is to gather in one place the most relevant representatives of the creative and related industries. Organized by agency McCann Belgrade, “McCann Talks” is designed as a meeting of organizations and individuals from the world of entrepreneurship, arts, tech and entertainment where they will share their opinions and attitudes in three panels.
The panel “How much is Serbian idea worth” will provide information on the contribution of creative industries to the Serbian economy, demonstrate successful examples of export of local ideas and will try to answer the question how much a Serbian idea is worth. “Demography is dead” is the name of the second panel, which has the theme to “break down stereotypes”, which is of crucial importance for the advertising industry, but also the media as those who have a role in creating public opinion and values. The last panel “Future jobs” will focus on the professions of the future and aims to launch initiatives and to inspire cooperation between different industries.
Attendance at the event is free, but it is necessary to register in advance via the site due to limited number of seats. More information about the event, the participants and the application form can be found on the website: www.mccann-talks.rs
“SUPERSTE” PROGRAM PRESENTED IN BELGRADE
Last night (15 May) in the premises of the Foundation Dokukino in Belgrade the program Superste was presented, where young creative individuals and groups who want their ideas to contribute to creating a better atmosphere for the development of science, education and arts in their communities had the opportunity to find out detailed information of this competition, the type of ideas that are sought, how to apply and what is expected from them if they apply.
In conversation with the organizers of the project, young people had the opportunity to directly present their ideas and to chat, as well as to apply on-site.
Eligible to participate in the “Superste” are formal and informal groups and individuals, and for the realization of ideas aimed at improving the quality of life of local communities, in addition to mentoring, a fund of 7.2 million dinars is provided. Projects can be submitted until 17 May 2017.
The Superste grant program was developed by the Erste Bank, in cooperation with the Foundation Dokukino, Trag Foundation and Vibe Networks. More information about the contest can be found on the portal www.superste.net.
WORKSHOP FOR BEGGINNERS IN DESIGN “2D3D” TO BE HELD IN ZAGREB
On Saturday, 20 May at 10:00h, the design workshop for the youngest designers titled ‘2D3D’ will be held, under the lead of Ana and Veljko Armano Linta. The workshop is intended for children of higher grades of elementary school and high school students.
How to use an ordinary 2D panel to get a 3d table or chair that will have no glue nor screws nor any other fasteners and adhesive materials, and which can be assembled and disassembled countless times, and transported as a flat pack? The goal of this workshop is to teach children and young people to create unique chairs out of kapafix.
Ana Armano Linta is a product designer, and Veljko Armano Linta is an architect. They have a studio in Zagreb, www.armanolinta.hr, and dealing with product design, interior design, architectural design, and research. The workshop will be held in the HDD gallery, Boškovićeva 18, Zagreb, from 10-13 hours.
The deadline for applications is Friday, May 19 at 17:00h, at dizajnerskapocetnica@dizajn.hr
COCA-COLA ANNOUNCES ONE BRAND STRATEGY IN BOSNIA AND HERZEGOVINA
Coca-Cola in Bosnia and Herzegovina has announced the integration of the various Coca-Cola brands including Coca-Cola Classic and Coca-Cola Zero, into a single Coca-Cola family with two versions, all within the new One Brand global strategy. With this change all promotional materials and packaging will carry the unique Coca-Cola label with a different choice of ingredients and calories.
In announcing the new strategy Vesna Vlahovic Dašić, marketing director of Coca-Cola Adria, said: “As a company, we have the privilege that Coca-Cola is one of the most popular brands in the world. However, the world is changing and so today we offer our customers the opportunity to continue to enjoy the brand they know and love, by choosing the Coke that best suits their taste and lifestyle. Since we agree that too much sugar is not good for anybody, we strongly reaffirm our determination to make Coca-Cola products without sugar more affordable, accessible and attractive to the whole market, at the same time making it easier for consumers to make decisions based on relevant information given to them.”
Within the presentation of the global “One Brand” strategy, Coca-Cola is also launching a strong advertising campaign on the BiH market, which will include all forms of communication, from television advertising to promotional tasting of products for consumers all over Bosnia and Herzegovina.
SKITTLES PULLS THE UNSETTLING AD FROM YOUTUBE
The brand Skittles for this year’s Mother’s Day rolled out an ad that is unusual even by their standards, but it seems that for many people it was too disturbing, so the brand has pulled it from YouTube.
The ad which was done for Skittles by DDB Chicago shows a mother and quite grown up son, still tied by an umbilical cord, which caused numerous protests on YouTube, prompting the brand to pull it.
Fortunately, the US magazine Adweek made sure that the ad remains preserved, so if you missed it you can see it below:
