Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
ARE YOU READY FOR THE MARKETING (R)EVOLUTION?
There is an inescapable need for a different experience at conferences, because marketing itself changes from day to day. For this reason, for the fifth consecutive year, In Academy and Finance Academy are organizing the Marketing Summit that has attracted more than 1950 business people and marketing experts to date. This prestigious marketing event, set to be held on November 8, 2018 at the Hotel Hills in Sarajevo, will also feature distinguished experts from the business world, marketing and market communications, who will share knowledge, news, ideas and new discoveries.
Practical examples and the results of marketing strategies on international, regional and local markets will, among other things, be featured by reputable companies such as New Frontier Group, Uniqua, Panvita, NIS Gazprom, Sberbank…
Keynote speaker at this year’s conference is Huib van Bockel, the man who made a revolution in Red Bull, and whose role was key to the transition from energy drinks business to media businesses.
You can register at: www.marketing-summit.ba
BOOK AS A CAUSE: MARKETING COUNSELING – RETURN TO THE ROOTS
At the upcoming 49th Education Fair, within the 63rd Book Fair (24-28 October in Belgrade), one book, the Testimony of a Time – Of the World of Marketing Then and Now, will provide the occasion for the gathering under the motto Marketing Counseling – Return to the Roots.
The guests of the fair will be some of the 83 co-authors from Serbia, who will talk with the interested visitors about market issues.
The consultations will be free of charge, and the conversations will be conducted based on the list of offered co-authors of the book, and the description of their specializations. It is planned that the conversations last up to 45 minutes.
The list of co-authors is published at www.taboomagazine.org, which will also include the overview of the authors who will be guests at the World of Marketing stand at the Book Fair (hall 2B, ground floor).
Contact for scheduling the conversation: Žozef Ivan Lončar, Editor-in-Chief of Taboo magazine, mail firstname.lastname@example.org or mobile phone: 060 33 03 324.
FACEBOOK TESTING UNSEND OPTION FOR MESSENGER
Facebook has started testing the unsend feature for the Messenger app, which allows the user to delete the sent message so that it is completely removed from the chat, SEEbiz reports.
Earlier this year Facebook has permanently deleted old messages sent via Messenger by Mark Zuckerberg. This was very unusual because “ordinary” Facebook users cannot do that. If you delete the message from the inbox now, you will no longer see it, but it will remain in the inbox of the person you sent it to.
Facebook has confirmed they are testing this feature, however it is still unclear when the unsend option will be fully available to all users.
UNILEVER BACKS WORLDWIDE BAN ON ANIMAL TESTING FOR COSMETICS
Unilever has called for a global ban on animal testing in the cosmetics industry partnering with animal protection group, Humane Society International (HSI).
Though banned in the EU since 2013, research from Cruelty Free International suggests 115 million animals are still used worldwide for testing purposes with the most common experiments including exposing animals to radiation, forcing them to inhale toxic gases and injecting or feeding them potentially harmful substances.
With 57 brands under its belt, advocation of a worldwide ban on animal testing from Unilever could mark a monumental shift in the industry.
HSI vice president for research and toxicology, Troy Seidle, hopes that Unilever’s decision will inspire others and help put an end to animal testing.
86.3% US DISPLAY AD DOLLARS FORECAST TO TRANSACT PROGRAMMATICALLY BY 2020
In US, more than four of every five digital display ad dollars transact via programmatic means according to eMarketer.
The eMarketer forecast ‘US Programmatic Ad Spending Forecast Update: Video Powers Significant Growth Through 2020’ expects that US digital display ad dollars (86.3%) will transact programmatically by 2020 which is 82.5% this year.
Other statistics predicted by the report include that 84.1% of the total mobile advertising dollars ($31bn) will be transacted programmatically and that 58% of programmatic transactions will take place directly, 19% within a private marketplace and 23% in an open marketplace.