Drugi jezik na kojem je dostupan ovaj članak: Bosnian
NEW MARKETING MAGAZIN: ONLY QUOTAS WE NEED ARE OF MIND, INTELLECT AND EDUCATION
“The only quotas that we really need are those of mind, intellect and education,” says Cene Grčar, lawyer of the media firm Pro Plus, commenting on music and other quotas that have found their place in the Slovenian media legislation. In the main interview for the May issue of Marketing Magazin, he also talks about the meaning(less) of the media legislation and the issues of Slovenian language in advertising, comparative advertising and product placement in TV content.
More and more international TV channels are operating in Slovenia, but the rules and limitations that apply to them when it comes to advertising and product placement are not the same as for the Slovenian TV stations.
“Under the rules of the European Union, which have been implemented in our Law on Audiovisual Media Services, the so-called country of origin principle applies. In simple terms, this means that these programs fall under the jurisdiction of the state where the broadcasting headquarters is, and the local legislation applies to them, regardless of in which country they actually broadcast their program. Although they are de facto ‘Slovenian’ programs, and appear as such, with subtitles in Slovenian and Slovenian (local) ads, and targeting Slovenian audience, they’re not formally Slovenian broadcasters. This means that they’re not obliged to respect the Slovenian legislation, our regulator can’t touch them, or rather doesn’t monitor them. They are probably not monitored with some particular attention in the state where they’re registered, because they are completely invisible there. Something is wrong with this arrangement, isn’t it?” Grčar asks.
NEW ZEALAND’S 5 DOLLAR BILL DECLARED BANKNOTE OF 2015
New Zealand’s five-dollar bill has been declared Banknote of 2015, beating 19 other nominated banknotes from around the world.
The recognition was awarded by the IBNS – International Bank Note Society, an organization that studies and collects world banknotes.
The dominant hue on the bill is orange, on one side it has the mountaineer Edmund Percival Hillary, one of the first men who managed to climb to the top of Mount Everest. On the other side is the yellow-eyed penguin.
“We are proud of all new banknotes of New Zealand, but to have a bill that is internationally recognized, well that’s something special,” said the Governor of Bank of New Zealand.
UK ADVERTISERS CALL FOR MEDIA BUDGET TRANSPARENCY AMIDST BREAKDOWN IN TRUST
Britain’s biggest advertisers are leading calls for marketing services providers to introduce greater transparency in their media budgets to outline precisely how money is being spent. The Incorporated Society of British Advertisers (ISBA), whose 450 members include the likes of Land Rover, Nationwide and Tesco, complained that its clients were increasingly uneasy about the opaque business practices through which the likes of WPP, Publicis, IPG, Dentsu-Aegis, Havas and Omnicom generate increasing profits.
In an effort to get itself back on the front foot the ISBA has issued its members with a standard contract in an effort to bolster their cumulative negotiating strength. ISBA director Debbie Morrison said: “We’re at a tipping point, we’ve got to do something. I don’t believe that [the media agencies] have got the best interests of their clients at heart anymore.”
For their part agencies warn that the new contract is ‘one-sided’ with the IPA, the equivalent trade body representing agencies, advising its members not to agree to the new contracts. A breakdown in trust between advertisers and agencies centres on the receipt of undisclosed rebates from media companies that are not passed onto clients.
FACEBOOK GAINED 60 MILLION NEW USERS IN THE LAST THREE MONTHS
The social media giant added 60 million more users in the first three months of the year, according to its first-quarter earnings statement released today. That means it now has 1.65 billion monthly active users, a 15 percent increase over the first quarter of 2015.
Mobile users account for 1.51 billion of the total, a 21 percent year-over-year increase. Mobile revenue accounted for 82 percent of all ad sales, up from 73 percent in the first quarter of 2015.
Facebook’s advertising revenue in the first three months of 2016 totaled $5.2 billion, a 57 percent increase over the same period last year, the company said.
It also reported total revenue of $5.4 billion and earnings of 77 cents per share, beating Wall Street estimates of $5.25 billion and 62 cents per share.