Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
MARIO FRACULJ ACCEPTS ADVISER POST AT DRAP AGENCY
Mario Fraculj, Head of the Department of Economics and professor of Digital Marketing Studies at the Algebra High School, accepted an advisory engagement at the DRAP agency. Mario has had several managerial positions in his career, among other as marketing director of Kraš Food Industry and director of McCann marketing agency. Under his leadership McCann Zagreb was declared the most efficient marketing agency in Croatia and the region according to Effie’s 2015 Efficiency Index.
“Mario was the first client who believed in us in 2008, and gave us the opportunity that resulted in one of the most award-winning digital campaigns in this region, and all these years he has been a great friend of the agency and a regular participant of our parties. His experience in managing large projects from both client and agency side is invaluable in further developing of our agency,” said Davor Runje, founder of DRAP.
A ZAGREB CONFERENCE “GDPR: A CHALLENGE AND AN OPPORTUNITY”
The conference “General Data Protection Regulation – GDPR: a challenge and an opportunity” will be held on 9th of February 2018 at 10:00 am, in the Congress hall of Zagreb Velesajam. The conference is a response to recent changes in the data protection legislation and marks the European Data Protection Day; it is a part of a campaign to raise awareness of data protection amongst the public.
If you wish to participate you can email edukacija.sluzbenik@azop.hr by the 5th of February. You can send all your questions to the same email address; your questions will be answered during the conference! (hura.hr)
MARK W. SCHAEFER, ONE OF THE LEADING STRATEGISTS IN SOCIAL MEDIA MARKETING WILL BE THE FIRST SPEAKER AT SPARK.ME 2018 IN BUDVA
Spark.me, one of the largest Southeastern Europe marketing conferences will be held on 26th and 27th of May in Budva (there will be a series of specialised workshops on 25th of May). Mark W. Schaefer, internationally renowned lecturer, the author of several bestsellers, social media marketing business consultant and marketing blogger with a huge worldwide following, will be one of the first speakers at the conference.{grow}.
Schaefer’s career in sales, PR and marketing spans 30 years; presently, he is a consultant in marketing strategy and social media. His clients are startups as well as global brands such as: Adidas, Cisco, Johnson & Johnson, Dell, Pfizer and the UK government. He lectures on marketing at Rutgers University and he also gave lectures to students at Oxford and Princeton. He as an author of 6 bestsellers, two of which are The Tao of Twitter (the biggest selling book on Twitter in the World) and The Content Code (chosen by Inc. magazine as one of the top 5 marketing books of the year). His books are used as textbooks by more than 50 universities worldwide and are translated into 12 languages.
You can buy tickets for the Spark.me 2018 at the official conference website www.spark.me.
SIMONA KRUHAR GABERŠČEK IS A NEW PROGRAM DIRECTOR OF THE 7TH DIGGIT
Preparations for the main digital event in Slovenia are going full steam ahead. The 7.Diggit team are already preparing the program headed by this year’s program director Simona Kruhar Gaberšček, Marketing Magazine executive editor.
- Diggit will be held on the 12th of June, 2018 at the Union hotel in Ljubljana.
“This year’s Diggit will be dedicated to the companies who used certain aspects of digital to their and their customers benefit. We will focus on (Slovenian) good practice and challenges facing the digital communication industry”, said Simona Krukar Gaberšček. (Marketing magazin)
INTERACT 2018 – “DISRUPT. ADAPT. REINVENT.”
The key event of IAB Europe, Interact congress, will be held on the 23rd and 24th of May in Milan. The running theme of the congress, held in the year of GDPR coming into force both for the consumers and marketing people, is Disrupt. Adapt. Reinvent.
Interact 2018 will offer a unique view of all the forces changing the digital world: the importance of GDPR, discussions regarding e-privacy in Europe, true situations in digital advertising and possible effect of the emerging technologies.
This year’s congress guests will be pioneers of digital marketing who will talk about artificial intelligence, virtual and enhanced reality, the internet of things and personal data security. Check!
Super Early Bird tickets will be on sale from 31st of January (price 470 EUR)
Early Bird tickets are on sale from 1st of February till 9th of March (price 570 EUR)
Late Bird tickets after 10th of March (price 760 EUR) (IAB Slovenija)
SHE FOUND OUT SHE IS THE WOMAN ON THE FAMOUS POSTER AT 85
Naomi Parker Fraley was one of the women who got jobs in military industry during WWII. Her photograph, on the front pages of all major newspapers with heading “workwear doesn’t make Naomi Parker less attractive” inspired J. Howard Miller to design one the most famous American posters “Rosie the Riveter”. The woman wearing a red bandana and showing the strength of her biceps became a touchstone of female power of the time.
Naomi Parker Fraley died a week ago, at 96 in Washington. Her name is obscure, but we can still see her on that cult poster “Rosie the Riveter” or “We Can Do It”. She inspired J. Howard Miller, an artist from Pittsburgh to create the poster. The woman wearing a red polka dot bandana and showing the strength of her biceps became a touchstone of female power of the time. (Jutarnji list)
