PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Kontra’s new webinar; Clio Entertainment announces finalists; 4th European Creativity Festival; Nielsen to publically share ratings for Netflix…

Kontra’s new webinar will focus on Facebook Pixel, and will be led by Kontra’s Traffic Manager Antonio Krizmanić

20/10/2017
in News
4 min read
24 Hours: Kontra's new webinar; Clio Entertainment announces finalists; 4th European Creativity Festival; Nielsen to publically share ratings for Netflix… 4

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

NEW WEBINAR FROM KONTRA WILL FOCUS ON FACEBOOK PIXEL

Agency Kontra is organizing another DigiTime free webinar on 25th of october, and this time the focus will be on Facebook advertising, or more concretely the Facebook Pixel feature.

Webinar will be held by Kontra’s Traffic Manager Antonio Krizmanić, who’ll explain what is Facebook Pixel, why should you use it and how can you do that.

If you’re interested in Facebook advertising, join the webinar live on Kontra’s Facebook page on the 25th of October at 1 PM CET+1. DigiTime will also be published on Kontra’s YouTube channel, where you can check their previous webinars.

CLIO ENTERTAINMENT ANNOUNCES FINALISTS FOR THEIR „OF THE YEAR“ AWARDS

24 Sata: Kontra sprema novi webinar; Clio Entertainment objavio finaliste; 4. Evropski festival kreativnosti; Nielsen će javno objavljivati mjerenja za Netflix… 5

Clio Entertainment has announced their top finalists, in alphabetical order, for the Of-the-Year awards which will be presented at the 2017 Clio Entertainment Awards on 2 November.

Agency of the Year Finalists are: Aspect, AV Squad, BOND, LA – Lindeman & Associates, mOcean, Trailer Park, Inc.

Studio of the Year Finalists are: 20th Century Fox, Lionsgate, Paramount Pictures, C, Warner Bros. Pictures, Universal Pictures.

Television Network of the Year Finalists: Amazon, FX Network, FXX Network, HBO, Netflix, Viceland.

Game Publisher of the Year Finalists: Activision, Capcom, EA, Microsoft Studios/Xbox, Sony Interactive Entertainment Inc., Ubisoft.

4TH EUROPEAN CREATIVITY FESTIVAL – IMAGINEERING CREATIVE INTELLIGENCE

24 Sata: Kontra sprema novi webinar; Clio Entertainment objavio finaliste; 4. Evropski festival kreativnosti; Nielsen će javno objavljivati mjerenja za Netflix…

Created to celebrate and recognize the art of creativity, graphic design and new creative solutions, the 4th European Creativity Festival will be held 9-11 November this year in Barcelona, featuring a packed programme of conferences, workshops, networking opportunities and other activities, delivered by some of the most innovative and inspiring people in Europe.

This year’s theme will be “Imagineering Creative Intelligence”, and has been curated by Kris Hoet, Chief Innovation Officer & Co-Founder of Happiness.

You can check out the full program at www.europeancreativityfestival.com

THE FIFTH EDITION OF THE GLOBAL PR SUMMIT ISTANBUL

24 Sata: Kontra sprema novi webinar; Clio Entertainment objavio finaliste; 4. Evropski festival kreativnosti; Nielsen će javno objavljivati mjerenja za Netflix… 2

Registrations are open for the fifth edition of the Global PR Summit Istanbul, taking place on 23rd February 2018 at the InterContinental Hotel in Istanbul. The summit will include presentations by PR experts from some of the world’s most admired brands and agencies, including Twitter, Shazam, Hotels.com, SAP, Aramco, Grayling and Memac Oglivy PR.

You can register here and also secure a discount on your registration.

To see the entire agenda — including more informative sessions — you can download the brochure.

GOOGLE NAMED MOST AUTHENTIC BRAND IN INDIA

24 Sata: Kontra sprema novi webinar; Clio Entertainment objavio finaliste; 4. Evropski festival kreativnosti; Nielsen će javno objavljivati mjerenja za Netflix… 3

Google has been declared as the most authentic brand in India followed by Microsoft and Amazon according to Cohn & Wolfe’s Authentic Brand Study this year.

Maruti Suzuki, Apple and Sony were ranked forth, fifth and sixth respectively.

The 2017 Authentic Brands study is based on the combination of primary and secondary research, including surveys on more than 1,400 brands, measuring more than 200 global brands over two months (May to June 2017) to over 15,000 consumers.

NIELSEN WILL PUBLICLY SHARE RATINGS FOR NETFLIX SHOWS

Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service’s refusal to share ratings data for its content. Netflix ratings have become the industry’s white whale, with many companies attempting to nail down the company’s metrics, but seemingly failing to do so in any precise way.

That is finally about to change, as Nielsen says it will now be measuring, and publicly sharing, Netflix ratings data, while allowing networks and studios to finally get a sense of how the audience for the streaming service’s shows like Stranger Things, Orange Is the New Black, 13 Reasons Why and American Vandal measures up to broadcast and cable series.

Nielsen’s SVOD Content Ratings will provide clients the same ratings and demo data for Netflix’s original shows, movies and acquired content that they receive for linear TV programs, broken out both by season and by episode.

24 Sata: Kontra sprema novi webinar; Clio Entertainment objavio finaliste; 4. Evropski festival kreativnosti; Nielsen će javno objavljivati mjerenja za Netflix… 4

 

Tags: ADCEClio EntertainmentDigiTimeGoogleGOOGLEKontraNetflixNielsen
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