By: Adnan Arnautlija
KONTRA DIGITAL HUB
Digital agency Kontra has presented a new project – free digital marketing academy for students – Kontra Digital Hub.
Education is free and lasts for three months, during which students will learn about community and content management, online advertising on Facebook and Google, analyzing digital campaigns in Google Analytics, but will also participate in creative campaigns and business meetings.
Kontra Digital Hub will be led by Iva Gotlin, Account Assistant at Kontra, while Ilija Brajković and Petar Bogdan, as founders of the agency, will participate in the program through student mentoring.
All participants who successfully complete the program will receive a Kontra’s certificate proving their competence in the mentioned digital skills.
Read more about Kontra Digital Hub on the Kontra website. In order to apply you need to solve a short test and attach your CV and motivation letter.
Applications are open until October 9th.
TATJANA SKOKO – NEW ACTING DIRECTOR AT MICROSOFT CROATIA
Tatjana Skoko took up the duty of acting director at Microsoft Croatia. She will replace Lejla Zukić-Krivdić, who will take over the role of Channel Development Manager at Microsoft’s CEE OCP & SMC department, where she will be in charge of 33 countries in Central and Eastern Europe.
Tatjana Skoko was previously director of the Corporate Users Department at Croatian Telecom, where she achieved continuous growth of business results, participated in the positioning of Croatian Telecom as a preferred service provider to business users in Croatia, as well as expansion of operations in Central and Eastern Europe (CEE).
“Position of acting director of Microsoft Croatia carries great responsibility. Microsoft as a company has great potential, and special emphasis will be given to further support Croatian IT companies in order to promote and implement state-of-the-art partner business solutions based on Microsoft’s top-level platform and services,” said Tatjana Skoko.
TWITTER STARTS TESTING A FEATURE USERS WERE WAITING FOR YEARS
Twitter has announced that it will start testing its new doubled character limit with a random number of users.
Since its launch in 2006, Twitter has limited the “tweets” to 140 characters, taking example from the standard SMS message that allowed 160 characters.
Now, Tweets can contain 280 characters.
The emphasis on short messages will not change, Twitter claims, but they were worried that people cannot express themselves as they want with such a limitation.
In January 2016, the media reported that Twitter internally tested longer tweets, and even thought to raise the limit to 10,000 characters.
They do have to do something, because the company has recorded $116 million loss for the second consecutive quarter, and the number of users remained at the same – 328 million. For comparison, Facebook has 2 billion users, writes Jutarnji list.
ADBLOCK PLUS SCALES FACEBOOK’S ‘CLOSED GARDEN’ WITH BEEFED-UP AD FILTER
Adblock Plus has responded in kind to the latest attempt by Facebook to disable its functionality by issuing more robust software capable of circumventing the social media sites protection measures.
Explaining the latest round of their cat and mouse game with Facebook Ben Williams of AdBlock Plus wrote in a blog post: “We can almost promise our users that Facebook will be back with a fix to our fix. Still, we felt like it was important to notify you that the fix is there and let you know that Facebook’s offensive against the open source community, including all content-blocker producers, is ongoing. Again, they can do whatever they want because… Facebook is not like other sites on the open web. Think of it as a private country club and (most) of the rest of the web as a public park. Maybe someday we’ll stop dancing. Maybe not. The good news is that the ultimate eventuality here is Facebook moving to make ads indistinguishable from content. And it’s not likely they’ll go that far.”
OGILVY UK CHIEF ANNETTE KING MAKES SHOCK EXIT FOR PUBLICIS AFTER 18 YEARS
Ogilvy UK chief executive Annette King has departed the advertising group after 18 years to become CEO of Publicis UK. The group’s chairman and chief for EMEA Paul O’Donnell will take on the role while a replacement is found.
In a letter to staff, Publicis Groupe chief executive Arthur Sadoun described King as “one of the most recognised leaders in the industry” and praised her “managerial skills, the loyalty and passion she inspires in her teams, the trust she has gained with her clients”.
She will join the French holding company in 2018 after 12 months gardening leave, when she will take on responsibility for all UK operations across the four “hubs” in its Power of One model.
