By: Adnan Arnautlija
I&f MCCANN GRUPA SPONSORS BITEF
The final preparations for the 51st Bitef are underway. It will be opened by Belgian theater artist Jan Fabr, and only with his voice, without stepping onto the stage of the Sava Center, because he insisted that nobody appears before the ensemble of his Olimp show which will open this year’s festival
This year’s Bitef festival is characterized by a record lasting plays. The festival opens with Olimp, a performance that lasts 24 hours, and before it, on 22 September, as an introduction to the festival, the Kvizula will be staged, which lasts a bit shorter – six hours. Accent of the main program is on the theater of the German speaking area.
Joining Bitef in the capacity of sponsors is the I&F McCann Grupa.
“In addition to being a symbol of Belgrade, Bitef has always been a symbol of some of the energy that exists here and which can connect certain things. When it was created, it connected the east and the west, and I think it can still link some threads that are maybe untied at this moment, and to make Belgrade again the center of the world, or at least of our part of the world, or even the world that is within us,” said Srđan Šaper, President of I&F McCann Grupa.
DARKO IVANČEVIĆ TO PRESIDE OVER SEMPLER JURY
Darko Ivančević, global vp of Staropramen brand in the multinational company Molson Coors, will head the jury that will assess the best media strategies this year in the region. Entries for the Sempler awards are open since 1 September.
The nine-member jury includes distinguished experts from the region who come from agencies and from their clients. The chairman of the jury will be joined by Aleksandra Dilevska, executive director of advertising agency Publicis One and director of operations for the Adriatic region, Marija Matić, director of media planning in the agency Direct Media Serbia, Damjan Planinc, director and founder of the digital media agency Get Interactive, Viktorija Radojević, executive marketing director at Mercator, Hrvoje Rein, marketing director at L’Oreal Serbia, Žarko Sakan, president of the New Moment advertising agency, Tamara Slapar, director of media agency Medialog, and Daniel Vuković, chief creative director at McCann Zagreb.
The 19th SEMPL Media Trends Conference introduces two new categories. The jury will reward the best PR strategy and the best technological approach. So, on 23 November 2017, eleven golden Semplers will be awarded in Portorož, as well as one Grand Prix. The TOP SEMPL award for the media manager of the year and the media star of the future will also be awarded.
THERE IS NO MORE B92 TV, ONLY WEBSITE REMAINS
Serbian TV house B92 officially says goodbye on 11 September, when it will be renamed to O2. The B92 brand will continue to exist, but only as a stand-alone website.
Changes will be gradual. Three days ago, television, along with a message to the public, also announced the first ad with a new visual identity. Details of the changes to the program and staff structure have not yet been announced.
“The leadership of television has great experience with the modernization of media platforms. After the successful redesign of the Prva televizija and the Play radio, a new change is in order. Respecting all the values that B92 symbolizes, and in which many emotions and memories are intertwined, with this we end the previous era,” states the official press release.
Veran Matić, the chief and responsible editor of the information program and one of the founders of B92, has not yet commented on the management’s decision.
SPAR CROATIA SPONSORS MEDVEŠČAK
SPAR Croatia yesterday officially became part of the Zagreb’s Bear’s family, whose sporting successes as well as events outside the ice rink they will follow as a proud sponsor of Medveščak in the EBEL season 2017-2018.
On the occasion of new cooperation, SPAR Croatia’s Chairman of the Board, Helmut Fenzl, emphasized the reason for this cooperation: “We are extremely happy and proud that this year we are tied to Medveščak because we appreciate the history and the story of the club and especially the relationship between the club and the fans. Besides sports achievements, we admire Medveščak because they managed to keep the true spirit of sport on the stands and on the ice. Entire families come to the Bears games, and that’s where we found their link with us.”
“For us in Medveščak, sponsorship has never meant exclusively a business relationship in the sense ‘we give you – you give us”. It means a quality and sincere communion through which we create, strengthen and celebrate common achievements and results,” said President of Medveščak Damir Gojanović.
POMP 2017 ANNOUNCES FINALISTS
The nine-member jury has announced a shortlist of best works in the field of content marketing in Slovenia. The winners will be known on Thursday, 28 September, at a ceremony held at the Cankar Centre in Ljubljana.
For the president of the jury Sara Božanić (Institute for Transmedia Design), this year’s finalists are proof of the growth of quality of content marketing in Slovenia. “Works in the best video, best printed magazine and the best communication on social media categories show maturity, understanding of the needs and interests of target groups, and market specificities.”
Apart from Božanić, works were evaluated by Uroš Goričan (Pristop), Nina Sankovič (Snaga), Uroš Najžar (PM), Vesna Drole (Policija) and Tina Cipot (Lidl Slovenia).
NEM ANNOUNCES DATES FOR 2018 WITH FREE ACCREDITATIONS
The New Europe Market, an annual conference gathering leading TV industry experts, has revealed dates for 2018. The sixth edition of NEM will be held in Dubrovnik from 11 to 14 June.
More than 800 participants and 350 companies each year recognize NEM as a unique place for making new business deals, exchanging fresh ideas and establishing diverse co-operation. Although 2017 was the most successful conference ever to date, NEM will continue to develop, represent new business opportunities and attract business professionals, managers, and board members from all over the world, while retaining an authentic Mediterranean atmosphere.
For those who plan to sign up super early, NEM is offering a special opportunity to secure one accreditation free of charge. If you buy one entry fee now, you get a second one for free.
CLIO AWARDS ANNOUNCE SHORTLIST
The prestigious international competition for creative business, Clio Awards, announced this year’s shortlists.
A total of 996 works entered the narrow circle of finalists for the prestigious awards, and what can already be seen is that cause advertising has a good standing with the festival juries.
Check out the full list of finalists and find some inspiration here.
The Clio Award Ceremony will be held on 27 September 2017, at the Lincoln Center, New York.
