By: Adnan Arnautlija
Photo: Darko Lukić
I&F MCCANN CORNER: BRAND AND CONSUMER IN MEDIA ENVIRONMENT
Last Wednesday of the month is reserved for interesting lectures, presentations and workshops as part of I&F McCann Corner, organized by the American Corner Belgrade and the I&F McCann Group. Next Wednesday, April 27, lecture titled Brand and Consumer in Media Environment will be dedicated to the media, new communication channels, online advertising, as well as legislation in the field of media.
What are the trends and the basic characteristics of the media, what is the process of planning the media, how to get the best media mix, which are the specifics of online advertising, what provides the new Law on Advertising, these are just some of the topics that will be explained by Marija Joksimović and Aleksandar Đorđević from the agency Universal Media (UM), which operates within the I&F McCann Group.
All those interested in lectures within the I&F McCann Corner can apply via e-mail at [email protected]
ONE OF THE HEADS OF MARKETING AT COMMERCIAL BANK BELGRADE ARRESTED FOR TAKING A BRIBE OF HALF A MILLION EUROS
Komercijalna Banka Beograd (Commercial Bank Belgrade) has announced that through the engagement of the in-house Department for Security, they discovered abuse of authority in the implementation of certain contracts and marketing cooperation, and that they have informed the competent authorities about the events.
Members of the Serbian Ministry of Interior (MoI), by order of the High Public Prosecutor’s Office in Belgrade, arrested M.P. (40), the responsible person of the Marketing Department at the Komercijalna Banka, due to grounded suspicion that the person committed a crime of taking a bribe, by which they achieved unlawful material gain in excess of 468,000 euros.
There are grounds for suspicion that M.P. directly, on several occasions, received money from one source, and in return, within the scope of their official duties, committed illegal action. The suspect was ordered into 48-hour custody, after which they will be brought to the Higher Public Prosecutor in Belgrade along with the charges. (Advertiser Serbia)
REINFORCEMENTS AT FCB AFIRMA
Team of the FCB Afirma from Belgrade has been joined by Darko Lukić.
Darko, who has over 15 years of experience in marketing, was presented at Afirma as the new Regional COO. He will be responsible for coordinating the operations of all regional FCB AFIRMA offices (Zagreb, Tirana, Belgrade), as well as for complete support to local projects and clients.
Darko holds a master’s degree in economic sciences (Marketing). He gained experience in the field of marketing through working in advertising agencies as well as multinational companies such as ING Bank, Nestle and Henkel.
He had a chance to live and work in Vienna for two years, at the headquarters of Henkel for Central and Eastern Europe, and over the past nine years he was the regional director of marketing at Henkel (division of detergents and home care).
ADIDAS TODAY STARTING NEW PRACTICE ON OCCASION OF EARTH DAY
In order to mark the Earth Day, the adidas Group on Friday announced it will begin with the removal of plastic bags in their retail outlets worldwide. Start of using paper bags in adidas own stores is effective immediately, while the application in Russia and Kazakhstan is expected in June 2016.
With this move, the adidas Group will remove as much as 70 million plastic bags from more than 14,000 retail outlets per year. Thus, they expect to eliminate whopping 3 million plastic bags from stores across the US and more than 2 million bags from retail outlets in Germany.
Ronald Auschel, member of the Executive Board of adidas Group said: “Phasing out shopping plastic bags is part of our wider effort to constantly increase the use of more sustainable materials in our production, products and stores, as we recently announced with our newly launched 2020 Sustainability Strategy ‘Sport needs a space’.”
PRINCE’S DEATH DOMINATED SOCIAL MEDIA
Prince’s tragic death on Thursday has kept Twitter buzzing for 24 hours, with a number of brands paying tribute to the legend. Phrases like #RIPPrince, #PrinceGoneTooSoon have been making the rounds on Twitter since Thursday. To find out how much chatter the death of the music icon generated on Twitter, social media analytics company SocialFlow tracked popular keywords associated with him over the past 30 days.
Note: The numbers measure two separate mentions for Prince—one for just the term “prince” and the other for “#prince.” The two search terms together generated 12.8 million tweets.
J. WALTER THOMPSON HAS INVENTED ‘TOUCHABLE INK’ TO HELP VISUALLY IMPAIRED
J. Walter Thompson Bangkok, in collaboration with Samsung and the Department of Chemistry, Faculty of Science and Technology, Thammasat University in Thailand, has created a tactile ink that it hopes will improve the ability of visually impaired people to read printed items.
The invention is now being test-printed for the Thailand Association for the Blind and, if successful, could be used by printers to make products and packaging more accessible for the blind.
The project represents a wider trend towards advertising agencies becoming involved in projects that are rooted in social good.
The ink can be used in normal printers, which means huge reduction in costs, as printing for visually impaired wouldn’t necessitate expensive braille embossers.
