Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
HURA AND AEM PREPARING RECOMMENDATIONS FOR CHILD PROTECTION AND SAFE USE OF ELECTRONIC MEDIA
Croatian Association of Communication Agencies (HURA) and the Agency for Electronic Media (AEM) are working together to prepare Recommendations for child protection and safe use of electronic media.
The recommendations, among other things, deal with aspects of the media influences including advertising to children. They bring guidelines for media workers to help identify potentially harmful content in advertisements and products and services that should not be advertised in programs for children. These recommendations are in line with EU initiatives regarding the protection of children and young people.
Recommendations for child protection and safe use of electronic media are being prepared primarily as help and guidance for the media in the implementation of the Ordinance on the protection of minors in electronic media, and in part are tips to parents in the media upbringing of their children, for teachers in the classroom, and serve as impetus to the strengthening of media literacy.
GREY BELGRADE – SNICKERS CAMPAIGN IN THE “ANDRIJA AND ANĐELKA” SERIES
Grey Belgrade is a longtime media partner of Mars. Snickers, as one of the biggest brands of the company, with its global campaign “You’re not you when you’re hungry” has achieved significant results, both on the global and on the Serbian market. The idea of the campaign “You’re not you when you’re hungry” with its unusual approach and creative solutions became an association for everyday life situations.
In this context, cooperation with the “Andrija and Anđelka” show, which daily makes us laugh with the male-female relationships, was a perfect fit in the entertaining spirit of Snickers’ campaign. Entertaining bloopers, unintentional mistakes from the set, leading to comical reactions of Andrija and Anđelka, served as the perfect cue for Snickers campaign slogan “You’re not you when you’re hungry”.
With over 200,000 views of the bloopers video on YouTube channel “Andrija and Anđelka”, Grey Belgrade spread the Snickers campaign to the digital channels of communication and social networks, and thus set new standards in the creative use of media and the results that such an approach brings.
LIDER’S CONFERENCE “MARKETING & SALES BY NUMBERS”: ADVERTISING STRATEGY FOR A NEW GENERATION OF LEADERS
At the conference Marketing and Sales by numbers, which Lider is organizing on 9 June at Kraš Auditorium, in collaboration with academic partner the Faculty of Economics in Zagreb, marketing and sales professionals will discover their advertising strategy for a new generation and leaders.
Keynote speaker of the conference is a world renowned sales expert Alan Mayer, who will reveal new and immediately applicable ways in which you can find, win and keep new customers.
Marketing and Sales by Numbers conference will enable participants to find out how to find new clients on the market, see how to connect with them and immediately engage them in a dialogue, learn how to overcome obstacles, and get advice on how to retain loyal customers and curb dissatisfaction.
The conference will also include two workshops – the Marketing Management Challenge by Vatroslav Škaro and How to fill the sales funnel with quality buyers which will be led by Alan Mayer.
OPERATION BLACK VOTE TURNS TO SAATCHI & SAATCHI FOR HARD-HITTING EU REFERENDUM POSTER
Operation Black Vote (OBV), the organisation which helps African British and Asian British communities claim their places in European politics, has turned to Saatchi and Saatchi to create its EU referendum campaign.
Instead of carrying political messaging, the powerful poster has been designed to encourage individuals from black, Asian, and minority ethnic (BAME) communities to vote in the forthcoming poll on Britain’s EU membership.
Featuring an Asian women being shouted at by an aggressive looking hooligan, the creative depicts the pair sitting on opposite sides of a see-saw to demonstrate the balance of their equivalent power. The poster runs under the strapline: ‘A vote is vote.’
The campaign will run via digital billboard sites in London and Manchester, and will be supported by a social media campaign directing readers towards guides on how to register to vote.
MCDONALD’S UNVEILS BURGER-INSPIRED ART DURING ITS FIRST FACEBOOK LIVE VIDEO
McDonald’s hosted its first Facebook Live video yesterday – an art show, The Starving Artist, reminiscent of Bob Ross’ The Joy of Painting.
During the hour-long program the fast food giant revealed three oil paintings; “The Beefy Gastronaut” which featured the chain’s Quarter Pounder with cheese, the “Burger Brawn”, which featured the Big Mac and the “Beefy Peaks”.
The point? To celebrate National Hamburger Day. The program was hosted by an improv actor playing a sweater-and-fanny-pack-wearing artist named Bevin, who explained to the roughly 1,000 viewers that he was going to take the burgers from “mouth-worthy to museum-worthy.” (The paintings were created by a professional artist, but McDonald’s is keeping that artist anonymous.)
The video had no paid support behind it and reached 884,300 people in 40 minutes, according to the brand, which also noted that there were 43,200 engagements or likes, comments and shares.
The stunt comes from the brand’s internal teams as well as its creative agency Leo Burnett.
GOOGLE MAPS WILL FEATURE LOCAL SEARCH ADS FOR BUSINESSES
Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps.
Now that nearly one third of all mobile searches are related to location, Google is looking for more ways to connect marketers with users walking, biking, driving and otherwise commuting around any given city.
In a blog post published earlier this week, Google said it’s investing more in “branded, customized experiences” for businesses to help increase store visits.
Users will be able to tell the difference between a promoted location and an organic location by the color of the pin on the map and the word “ad” in the text at the bottom of the screen.
Along with bringing ads to Maps, the company is also increasing the amount of copy on text ads across both desktop and mobile. The expanded text ads in AdWords will allow marketers to have more ad space to display information about products and services before a user clicks.