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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

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    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: HowtoWow Academy; 24sata most read daily in Croatia; Slovenian startup raises $10 million in five minutes; Cheapest iPhone 8 will cost $999…

First workshop of the 6th season of HOWtoWOW academy is an excellent introduction to a range of high-quality interactive workshops HURA is preparing in the coming months

13/09/2017
in News
4 min read
24 Hours: HowtoWow Academy; 24sata most read daily in Croatia; Slovenian startup raises $10 million in five minutes; Cheapest iPhone 8 will cost $999... 4

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

HOWTOWOW ACADEMY OPENS WITH ACES

The first workshop of the 6th season of HOWtoWOW Academy is an excellent introduction to a series of high-quality interactive workshops that HURA is preparing in the coming months.

Ravid Kuperberg, from Mindscapes, delighted the attendants of the first HOWtoWOW workshop. The hall was packed, and all the participants, over 70 of them, would recommend the workshop to their colleagues. With the help of the famous Mindscapes creative tools, participants ‘hacked’ the most awarded and most successful ideas, and special thanks are due to the lecturer and concrete examples and tools that will be used by all the participants in their future work.

In October, Mark Shayler will reveal the secrets of successful presentations. Whether you’re preparing a pitch, getting ready for a public show, or even wanting to present your ideas more effectively to your own team, you shouldn’t miss the workshop of one of the top lecturers of this year’s Days of Communication. Mark has won everyone in Rovinj with his charisma, and next month (6th October) at the workshop How to give a talk like you have always wanted to? the participants will find out what the secret is.

More information on HURA’s HOWtoWOW Academy can be found at www.hura.hr/howtowow.

MEDAL FOR QUALITY: 24 SATA ARE THE MOST READ DAILY IN CROATIA, EVEN AMONG THE YOUTH

Croatian daily 24sata has won yet another medal for quality and thus confirmed the position of the best daily newspaper in Croatia. This time they won the award in the category of Croatian Millennials. This was confirmed by Croatian consumers in the research QUDAL – QUality meDAL, a worldwide certification program implemented by Swiss ICERTIAS.

The questions were open type and the respondents were absolutely free to mention those companies, brands, products and services they consider to be of the highest quality in a particular category. 24sata was the most frequent response among the respondents between ages 18 and 37 in the following category: “According to your personal experience, name a daily newspaper that offers the highest level of quality in Croatian market.”

Thanks to the votes of consumers, 24sata can now highlight the top quality label – QUDAL – QUality meDAL – MILLENNIALS – Croatia 2017/2018  as well as the status “24sata daily newspaper No. 1 in quality, according to Croatian Millennials.”

SLOVENIAN STARTUP RAISES $10 MILLION IN FIVE MINUTES

Viberate, a Slovenian startup and an eponymous platform designed to connect musicians, agents and event organizers that will function on the principle of paying royalties in crypto currency, in the initial coin offering (ICO) of their own Vibe crypto currency raised $10 million in less than five minutes. This is a crypto currency variation of the traditional initial public offering of shares for which investors have shown tremendous interest, regardless of the fact that it is a startup that is only two years old.

“We feel as home in marketing, and that has helped us greatly in creating the optimal global campaign. Our goal is to evolve the music industry and its business model, both of which are ready for change, and we plan to become a standard in the music world. Viberate.com will be something that every serious musician will have to have,” said Vasja Veber, one of the co-founders.

Brilliant musicians also need a brilliant promotion, and Viberate is there to make it available, they say.

CHEAPEST IPHONE 8 WILL COST $999

Apple is preparing to unveil their latest iPhone8 on 12th of September. The information they have been releasing to the public has revealed that the latest iPhone 8 will cost $999. That’s true, but according to the latest information, that is the price of the cheapest model.

As before, Apple will present their new iPhone, but in three different variants – with 64, 256 and 512 gigabytes. Here’s what the final price list looks like: 64 GB: $999; 256 GB: $1099 and 512 GB: $1199.

FACEBOOK ALL SET TO INVEST $1BN ON ORIGINAL PROGRAMMING IN ITS SHOW PLATFORM, WATCH

After Apple, Facebook might be next to spend $1bn on original programming over the next year to drive more engagement according to a Wall Street Journal report.

Facebook will aim to produce content on its newly launched platform for shows, Watch, which has already debuted with an eight-episode documentary series about Real Madrid.

The social media platform has a long way to go to match up to Netflix, which beat subscribers expectations with a jump to 104 million globally, while Amazon’s success can be judged from the fact that it posted revenues of £19.5bn this year.

Meanwhile, Disney also recently announced it is pulling its content from Netflix in order to roll out a streaming platform of its own.

Tags: AppleAppleFacebookFacebookHOWtoWOW
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