By: Adnan Arnautlija
HOWTOWOW ACADEMY OPENS WITH ACES
The first workshop of the 6th season of HOWtoWOW Academy is an excellent introduction to a series of high-quality interactive workshops that HURA is preparing in the coming months.
Ravid Kuperberg, from Mindscapes, delighted the attendants of the first HOWtoWOW workshop. The hall was packed, and all the participants, over 70 of them, would recommend the workshop to their colleagues. With the help of the famous Mindscapes creative tools, participants ‘hacked’ the most awarded and most successful ideas, and special thanks are due to the lecturer and concrete examples and tools that will be used by all the participants in their future work.
In October, Mark Shayler will reveal the secrets of successful presentations. Whether you’re preparing a pitch, getting ready for a public show, or even wanting to present your ideas more effectively to your own team, you shouldn’t miss the workshop of one of the top lecturers of this year’s Days of Communication. Mark has won everyone in Rovinj with his charisma, and next month (6th October) at the workshop How to give a talk like you have always wanted to? the participants will find out what the secret is.
More information on HURA’s HOWtoWOW Academy can be found at www.hura.hr/howtowow.
MEDAL FOR QUALITY: 24 SATA ARE THE MOST READ DAILY IN CROATIA, EVEN AMONG THE YOUTH
Croatian daily 24sata has won yet another medal for quality and thus confirmed the position of the best daily newspaper in Croatia. This time they won the award in the category of Croatian Millennials. This was confirmed by Croatian consumers in the research QUDAL – QUality meDAL, a worldwide certification program implemented by Swiss ICERTIAS.
The questions were open type and the respondents were absolutely free to mention those companies, brands, products and services they consider to be of the highest quality in a particular category. 24sata was the most frequent response among the respondents between ages 18 and 37 in the following category: “According to your personal experience, name a daily newspaper that offers the highest level of quality in Croatian market.”
Thanks to the votes of consumers, 24sata can now highlight the top quality label – QUDAL – QUality meDAL – MILLENNIALS – Croatia 2017/2018 as well as the status “24sata daily newspaper No. 1 in quality, according to Croatian Millennials.”
SLOVENIAN STARTUP RAISES $10 MILLION IN FIVE MINUTES
Viberate, a Slovenian startup and an eponymous platform designed to connect musicians, agents and event organizers that will function on the principle of paying royalties in crypto currency, in the initial coin offering (ICO) of their own Vibe crypto currency raised $10 million in less than five minutes. This is a crypto currency variation of the traditional initial public offering of shares for which investors have shown tremendous interest, regardless of the fact that it is a startup that is only two years old.
“We feel as home in marketing, and that has helped us greatly in creating the optimal global campaign. Our goal is to evolve the music industry and its business model, both of which are ready for change, and we plan to become a standard in the music world. Viberate.com will be something that every serious musician will have to have,” said Vasja Veber, one of the co-founders.
Brilliant musicians also need a brilliant promotion, and Viberate is there to make it available, they say.
CHEAPEST IPHONE 8 WILL COST $999
Apple is preparing to unveil their latest iPhone8 on 12th of September. The information they have been releasing to the public has revealed that the latest iPhone 8 will cost $999. That’s true, but according to the latest information, that is the price of the cheapest model.
As before, Apple will present their new iPhone, but in three different variants – with 64, 256 and 512 gigabytes. Here’s what the final price list looks like: 64 GB: $999; 256 GB: $1099 and 512 GB: $1199.
FACEBOOK ALL SET TO INVEST $1BN ON ORIGINAL PROGRAMMING IN ITS SHOW PLATFORM, WATCH
After Apple, Facebook might be next to spend $1bn on original programming over the next year to drive more engagement according to a Wall Street Journal report.
Facebook will aim to produce content on its newly launched platform for shows, Watch, which has already debuted with an eight-episode documentary series about Real Madrid.
The social media platform has a long way to go to match up to Netflix, which beat subscribers expectations with a jump to 104 million globally, while Amazon’s success can be judged from the fact that it posted revenues of £19.5bn this year.
Meanwhile, Disney also recently announced it is pulling its content from Netflix in order to roll out a streaming platform of its own.
