Drugi jezik na kojem je dostupan ovaj članak: Bosnian
OPTIMAL INVESTMENT IN MARKETING AND INCREASE OF ROI
Publishing house Mate from Zagreb on 18 February in Sarajevo (Hotel Sarajevo) will organize a one-day seminar on how to return the funds invested in marketing. This seminar will show a clear process and present a business system (software) that allows transparent, efficient and effective management of the marketing process. “We will define key challenges in marketing and how and in what way to achieve a greater return on investment. Because the budget for marketing is not an expense – it’s an investment,” organizers said.
The program is designed for experienced marketing professionals, but is also very useful for people in CEO, CFO and CMO positions within the company as well as the entire top management.
The lecturer is Dr. Sc. Hrvoje Maljak, lecturer at the Zagreb School of Economics and Management, where he teaches the subjects “Principles of Marketing” and “Marketing Management”.
The registration fee for the seminar is €160 + VAT.
OGILVY & MATHER APPOINTS JOHN SEIFERT AS NEW GLOBAL CEO
One of the world’s largest companies in the field of marketing communications, Ogilvy & Mather, announced they have appointed John Seifert as the new global CEO. Seifert will take over the position from Miles Young, who will take on the position of Warden at his alma mater, New College at Oxford University. Seifert comes to this position from the position of CEO at Ogilvy & Mather North America. Before becoming CEO at Ogilvy & Mather North America, Seifert was responsible for a portfolio of 25 global clients, with the total revenue of around one billion dollars.
JAIME MANDELBAUM MOVES UP THE LADDER TO BECOME Y&R’S CHIEF CREATIVE DIRECTOR FOR EUROPE
Y&R, a global advertising network that operates under the umbrella of WPP, has promoted Jaime Mandelbaum, former chief creative officer for Central and Eastern Europe, to Y&R’s Chief Creative Officer for Europe.
NISSAN TO SIT OUT SUPER BOWL THIS YEAR
After last year’s presence at the Super Bowl, this year Nissan Motor Co. will not advertise on this great event, the company said on Wednesday. Nissan thus joined Ford on the bench for this year’s Big Game. Their spokeswoman, Jeannie Whited, said that Nissan this year wants to focus on a different strategy of advertising in sports, and will sponsor 100 colleges and universities across the United States. Nissan’s name, logo and products will thus be found on college sports events in the next four years.
GOOGLE HOPES SUPER BOWL ADVERTISERS WILL TURN TO THEM FOR REAL-TIME MARKETING, NOT TWITTER
For this year’s Super Bowl Google hopes to snatch part of the real-time marketing cake from Twitter, and have presented their latest digital services. Google has unveiled their new ad format called real-time ads, which will allow brands to immediately launch promotional campaigns during major events such as the Super Bowl or Oscars, similar to the way advertisers use Twitter. This format includes inventory on YouTube and the Google Display Network, consisting of thousands of publishing sites and apps. With this service, advertisers will be able to prepare in advance their content, which they will then instantly use through the aforementioned channels in real time.