24 Hours: Great success by Miša Lukić; Miloš Simić leaving Grand Casino Belgrade; Argeta and Publicis parting ways after 15 years; Press Clipping…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

MIŠA LUKIĆ – CERTIFIED PROFESSIONAL CORPORATE COACH

Photo: Miša Lukić

After almost a year of studies at one of the best coaching institutes in the world – The Institute for Professional Excellence in Coaching (IPEC) London – Miša Lukić on Friday received the diploma CERTIFIED PROFESSIONAL CORPORATE COACH.

MILOŠ SIMIĆ TO LEAVE GRAND CASINO BELGRADE

Photo: Miloš Simić

After nearly nine years in the Grand Casino Belgrade, in the position of marketing director, Miloš Simić is leaving the company. On departure he says it was a great pleasure to create a new image of the game of chance industry and to work on positioning the Grand Casino Belgrade as one of the must-see tourist attractions in Belgrade.

In the position of marketing director of the Grand Casino Belgrade Simić will be succeeded by his longtime associate Dušica Joković.

Miloš Simić is in his second term as president of the IAA Chapter Serbia and from this position he gives strong contribution to the development of the communications industry in Serbia.

ARGETA AND PUBLICIS ENDING COLLABORATION AFTER 15 YEARS

Agency Publicis Slovenia sent us a press release stating that after 15 years Publicis Slovenia and Argeta brand are ending one of the longest partnerships in the region and in the profession, the unique co-creation of Argeta, one of the strongest brands in the region. Publicis Slovenia will offer its rich experience to new partners, while activities of Argeta will be transferred to a new agency from April 2016 by the owner of the brand, the Atlantic Group.

Argeta is a proof that a consistent partnership collaboration between a client and the agency in the strategic brand management delivers exceptional results: Argeta is now the sixth strongest brand in the region and a leader in its category (source Valicon 2015). Effective collaboration was also recognized by the international marketing profession because Publicis and Argeta together twice won the most prestigious global award for communications efficiency, Euro Effie (still the only one Euro Effie award in the region), five times the Slovene Effie, and last year was even ranked among Croatian finalists for Effie, and the slogan Dobra strana kruha (Good side of the bread) was elected slogan of the decade.

The most important thing is that the pioneering work of the conversational campaign Moms approve has reflected in the record business results for the owner of Argeta – Atlantic Group and the marketing parameters of this category in general.

In April 2016 with the last regional campaign for the new taste, Sardina Adriatica, with sincere wishes that Argeta continues to grow and conquer new markets, Publicis Slovenia will deliver communications of this brand to the new agency, and with their team of the most experienced individuals in the profession will offer their experience and knowledge to existing leading brands in the region and new clients.

PRESS CLIPPING: YOUR TIME SAVERS – ALL IN ONE

Press Clipping, one of the strongest media monitoring companies in the region, constantly works on improving their service. Due to the faster frequency of life and the plethora of information we are exposed to, every moment of time means more than a saving. Last year the Press Clipping has been intensively searching for the most optimal way to collect the numerous information in the area of popular social platforms.

Knowledge and persistence are the basis of every success. Service that collects information from Facebook, Twitter, forums, blogs, radio and television and the press, clients can use in a streamlined, simple and user-friendly system eCLIPlive, no matter in which country the user is located.

On a daily basis Press Clipping works on the integration of technology, meeting the demanding needs of the most frequent users, aware of all the specifics of the region.

ZARA HAS A SECRET WEAPON TO WIN AGAINST ALL COMPETITORS

Zara is often praised as a company that has the best business model in the sector.

“We believe that Inditex has the best business model in apparel and expect Inditex to deliver double-digit earnings growth per year over the next five years,” reads an analysis published by The Wall Street Journal.

This seemingly unflappable success is no fluke. Zara has some secrets up its trendy sleeves that help it avoid fashion misfires.

One of the leading people of Inditex, Jesus Echevarria recently told portal Refinery 29 that the company has a “data-processing center” which is in operation 24 hours a day. The data-processing center collects sales data from each individual store, and a special team deals with customer feedback.

Many of Zara’s competitors in recent years have had problems because they failed to meet the desires of their target audiences, but Zara appears to have that problem solved before it even starts.

The fact that Zara doesn’t stock very much of the same style is another advantage in relation to the competition, because in this way they solved the problem of clearing inventory.