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    How to win a Grand Prix in Cannes?

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    Enjoy the summer with Cinedays Film Factor 20

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    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Golden Drum and Spark.me announce new speakers; Tink Things – Design and sensory intelligence at HDD; Coca-Cola makes labels that double as festival wristbands…

Stellar rosters of speakers at Golden Drum and Spark.me enriched with new names

29/05/2017
in News
4 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija
Photo: Van de Leest

GOLDEN DRUM ANNOUNCES NEW SPEAKERS!

Golden Drum festival of creativity, which will be held from 18 to 20 October 2017 at the Grand Hotel Union in Lubljana, announced new speakers, and they are:

Cüneyt Devrim, Managing Partner, Project House HAVAS Istanbul, Turkey
Cüneyt Devrim and his partners have founded the leading digital advertising agency Project House İstanbul. Throughout the years agency became the fastest growing company in the EMEA region. Co-founder for Direct Marketing Association of Turkey and Interactive Advertising Bureau (IAB Turkey) is also a teacher at Bilgi University Istanbul on “Communication Design” where he transferred his knowledge to younger generations.

Alberto Mattiello, Professor of Digital Innovation, Bocconi University, Italy and Head of ‘Future Thinking’ Project, J. Walter Thompson, Miami, USA
Alberto is a technology and marketing expert with 18 year of Business and Digital Innovation Consulting experience. He started the “Future Thinking Project” for J. Walter Thompson – an international, innovation-accelerator hub helping companies find a sweet spot between marketing, technological innovation and emerging business models.

Emma Wilkie, Managing Director, The Gunn Report Ltd, United Kingdom
Emma is a director of The Gunn Report Ltd in United Kingdom and a close friend of the Golden Drum Festival. As well as focusing on running the business, Emma is also the person who researches and creates The Report and oversees production of the publication. She has been instrumental in The Gunn Report’s growth to date.

ANCILLA VAN DE LEEST, EXPERT IN DIGITAL RIGHTS AND PRIVACY JOINS SPARK.ME 2017

Van de Leest began her career of a fighter for digital rights and digital privacy as an intern in leading Dutch organization that deals with digital rights, Bits of Freedom. In June 2016, The Pirate Party of the Netherlands chose van de Leest as its leading candidate in the Dutch parliamentary elections, which were held in 2017. Van de Leest advocated for strengthening the right to privacy, but opposed the abolition of paper money in circulation, warning of a future in which the activities of an individual would be tracked based on their payment history.

In April 2017, van de Leest withdrew from the position of the representative of the party and took the role of passive member and advisor of new members. Today, van de Leest still works on raising awareness of the importance of digital rights, digital privacy and civil rights as a speaker at some of the biggest tech conferences of the world and as a columnist for the popular Dutch media, like the New Revue, The Next Web, De Volkskrant, Joop.nl and Financieel Dagblad.

Conference Spark.me will be held for the fifth time on 29 and 30 May, at the Mediteran hotel in Budva (Montenegro). Conference is organized by the company doMEn d.o.o., agent for registration of national .ME domain, and the main sponsor of the Conference is Crnogorski Telekom.

HDD: TINK THINGS – DESIGN AND SENSORY INTELLIGENCE

On Thursday 1 June 2017, at 19:00 hours the HDD Gallery in Zagreb will open the exhibition Tink Things – Design and sensory intelligence by young designer Dorja Benussi. The exhibition thoroughly presents the eponymous project and a series of products, but also gives an insight into the very important topic of the role of design in the development of children in the field of sensory intelligence. In this sense, it is primarily of didactic nature – it doesn’t just display furniture, or designed objects wreathed with several important industry awards, but functions as a setting for learning about issues of design for children in the context of sensory intelligence and clearly shows the entire project from within, in all its conceptual, research, process and production aspects that are not always visible on the surface.

The database of information shown at the exhibition can serve as the basis and source of reference data for the development of products that are sensorimotor incentive, but also as a kind of a check list of various needs of children in the context of their development and interaction with the environment.

COCA-COLA MADE DETACHABLE BOTTLE LABELS THAT WORK AS WRISTBANDS FOR MUSIC FESTIVALS

No one does packaging stunts quite like Coca-Cola, and here’s another clever idea from the soda giant—bottle labels that detach and become working wristbands that young people can use to access music festivals.

The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a festival—you had to scan it with a special app to see if it was a winner—but McCann says youngsters started collecting and wearing them as fashion statements.

Coke partnered with the main music festivals in Romania, including Transylvania’s Untold Festival, recently named Best Major European Festival at the European Festival Awards.

McCann says the campaign reached 75 percent of Romanian teens and resulted in a sales bump of 11 percent.

Tags: Coca ColaGolden DrumGolden DrumHDDSPARK.ME
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