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24 Hours: Golden Drum and Spark.me announce new speakers; Tink Things – Design and sensory intelligence at HDD; Coca-Cola makes labels that double as festival wristbands…

Stellar rosters of speakers at Golden Drum and Spark.me enriched with new names

Media Marketing redakcijabyMedia Marketing redakcija
29/05/2017
in News
Reading Time: 4 mins read
Pročitaj članak na Bosanskom

By: Adnan Arnautlija
Photo: Van de Leest

GOLDEN DRUM ANNOUNCES NEW SPEAKERS!

Golden Drum festival of creativity, which will be held from 18 to 20 October 2017 at the Grand Hotel Union in Lubljana, announced new speakers, and they are:

Cüneyt Devrim, Managing Partner, Project House HAVAS Istanbul, Turkey
Cüneyt Devrim and his partners have founded the leading digital advertising agency Project House İstanbul. Throughout the years agency became the fastest growing company in the EMEA region. Co-founder for Direct Marketing Association of Turkey and Interactive Advertising Bureau (IAB Turkey) is also a teacher at Bilgi University Istanbul on “Communication Design” where he transferred his knowledge to younger generations.

Alberto Mattiello, Professor of Digital Innovation, Bocconi University, Italy and Head of ‘Future Thinking’ Project, J. Walter Thompson, Miami, USA
Alberto is a technology and marketing expert with 18 year of Business and Digital Innovation Consulting experience. He started the “Future Thinking Project” for J. Walter Thompson – an international, innovation-accelerator hub helping companies find a sweet spot between marketing, technological innovation and emerging business models.

Emma Wilkie, Managing Director, The Gunn Report Ltd, United Kingdom
Emma is a director of The Gunn Report Ltd in United Kingdom and a close friend of the Golden Drum Festival. As well as focusing on running the business, Emma is also the person who researches and creates The Report and oversees production of the publication. She has been instrumental in The Gunn Report’s growth to date.

ANCILLA VAN DE LEEST, EXPERT IN DIGITAL RIGHTS AND PRIVACY JOINS SPARK.ME 2017

Van de Leest began her career of a fighter for digital rights and digital privacy as an intern in leading Dutch organization that deals with digital rights, Bits of Freedom. In June 2016, The Pirate Party of the Netherlands chose van de Leest as its leading candidate in the Dutch parliamentary elections, which were held in 2017. Van de Leest advocated for strengthening the right to privacy, but opposed the abolition of paper money in circulation, warning of a future in which the activities of an individual would be tracked based on their payment history.

In April 2017, van de Leest withdrew from the position of the representative of the party and took the role of passive member and advisor of new members. Today, van de Leest still works on raising awareness of the importance of digital rights, digital privacy and civil rights as a speaker at some of the biggest tech conferences of the world and as a columnist for the popular Dutch media, like the New Revue, The Next Web, De Volkskrant, Joop.nl and Financieel Dagblad.

Conference Spark.me will be held for the fifth time on 29 and 30 May, at the Mediteran hotel in Budva (Montenegro). Conference is organized by the company doMEn d.o.o., agent for registration of national .ME domain, and the main sponsor of the Conference is Crnogorski Telekom.

HDD: TINK THINGS – DESIGN AND SENSORY INTELLIGENCE

On Thursday 1 June 2017, at 19:00 hours the HDD Gallery in Zagreb will open the exhibition Tink Things – Design and sensory intelligence by young designer Dorja Benussi. The exhibition thoroughly presents the eponymous project and a series of products, but also gives an insight into the very important topic of the role of design in the development of children in the field of sensory intelligence. In this sense, it is primarily of didactic nature – it doesn’t just display furniture, or designed objects wreathed with several important industry awards, but functions as a setting for learning about issues of design for children in the context of sensory intelligence and clearly shows the entire project from within, in all its conceptual, research, process and production aspects that are not always visible on the surface.

The database of information shown at the exhibition can serve as the basis and source of reference data for the development of products that are sensorimotor incentive, but also as a kind of a check list of various needs of children in the context of their development and interaction with the environment.

COCA-COLA MADE DETACHABLE BOTTLE LABELS THAT WORK AS WRISTBANDS FOR MUSIC FESTIVALS

No one does packaging stunts quite like Coca-Cola, and here’s another clever idea from the soda giant—bottle labels that detach and become working wristbands that young people can use to access music festivals.

The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a festival—you had to scan it with a special app to see if it was a winner—but McCann says youngsters started collecting and wearing them as fashion statements.

Coke partnered with the main music festivals in Romania, including Transylvania’s Untold Festival, recently named Best Major European Festival at the European Festival Awards.

McCann says the campaign reached 75 percent of Romanian teens and resulted in a sales bump of 11 percent.

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  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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