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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

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    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Generali Insurance sponsoring Croatian Ski Association; Jaffa sponsoring Serbia’s top skier; DIABLOG is getting closer; Global Entrepreneurship Week…

Serb representative in Alpine skiing, Marko Vukićević, signed a sponsorship agreement with the Jaffa company from Crvenka

11/04/2019
in News
4 min read
24 Hours: Generali Insurance sponsoring Croatian Ski Association; Jaffa sponsoring Serbia’s top skier; DIABLOG is getting closer; Global Entrepreneurship Week... 1

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

GENERALI INSURANCE PRESENTS SPONSORSHIP COLAB WITH THE CROATIAN SKI ASSOCIATION

At a press conference on Monday, at Zagreb’s Westin Hotel, attended by Croatian A national team and coach-advisor Ivica Kostelić, a new ski season was announced and the departure of the best athletes to the World Cup races in Finland and the USA. The event also included presentation of the main sponsors of the Croatian Ski Association, Generali osiguranje d.d.

“Generali is a well-known name for sports fans around the world, as well as in Croatia, and for skiing lovers it is also known for the many years it has been included in the world skiing cup. Therefore, as a great opportunity for our further contribution to the sport in Croatia, along with the football national team, we are cooperating with the Croatian Ski Association. Our role is to support them as a trusted partner around the world, at skiing competitions where they will fully showcase their sporting and human potential, which is a message for all young people not to settle for anything less. We are announcing new successes of Croatian skiing and sport,” said the CEO of Generali osiguranje d.d. Georg Engl, introducing the new sponsorship cooperation with Generali osiguranje d.d., which became one of the main sponsors of the Croatian Alpine Ski Team for the next two seasons.

JAFFA SPONSORS BEST SERBIAN SKIER

Serbian Alpine skiing team member Marko Vukićević signed a sponsorship agreement with Jaffa company from Crvenka. Through this partnership, Jaffa will provide significant support to young skier on the road to the “top of the world”.

Marko Vukičević recently brought three medals to Serbia – two silver and one bronze from the South American Cup (SAC), which was held in Chile in September. This November, he will compete at Lake Louise in Canada.

Marko’s sports challenge for the season 2018/19 is climbing closer to the world top, and winning the position among the top 15 skiers on the official FIS list.

DIABLOG TO OPENLY DISCUSS THE CHALLENGES OF BLOGGING SCENE

How to make a breakthrough and survive on the scene, how to create authentic content, and how to work with brands are just some of the issues that will be discussed at the roundtable Challenges of Blogging Scene, at the third DIABLOG conference dedicated to bloggers and influencers, which will be held on November 21 in Kaptol Boutique Cinema, in Zagreb.

The debate will be moderated by Vanja Prahić, head of social networks within the 24sata group and manager of the BlogBuster project that gathered some of the best Croatian bloggers in one place.

Alis Marić, who, after more than 20 years of successful corporate career, launched her blog Čitaj knjigu, will also present her own blogging challenges, while award winning blogger Sanja Mijac from Domaćica blog will speak about her love for food and cooking.

GLOBAL ENTREPRENEURSHIP WEEK 2018

The Student Association “Entrepreneurs Without Borders” (EWOB) is one of the most active associations of the University of Josip Juraj Storsmayer in Croatia. It operates within the Faculty of Economy in Osijek, and from 13 to 15 November 2018, for the eleventh time in a row, it is the only organization in Croatia that holds the Global Entrepreneurship Week.The Global Entrepreneurship Week is marked each year in November and invites young people to join the growing entrepreneurial movement seeking new ideas and better ways to develop business. This type of event will be conducted through lectures by successful entrepreneurs from the IT industry, design and music industry, under the unified title “Entrepreneurship within the creative industry”.All details of the event as well as the timetable of the lectures can be found on the Facebook page of the association.

FACEBOOK CASHES IN ON US MIDTERM ELECTIONS

Facebook loses almost $40bn overnight due to data breach scandal

Facebook has seen a significant uptick in its advertising revenue thanks to the midterm elections in the United states, as the politicians who drilled Facebook CEO Mark Zuckerberg in April about privacy concerns started paying for ads on the platform.

Representatives from both sides of the US political spectrum have spent nearly $300 million on the platform since May, according to the Center for Responsive Politics, helping grow digital media’s share of political ad spend to 22%, or $1.9 billion.

Facebook’s audience matching, ad testing and tracking tools are just as alluring for politicians trying to reach voters as they are for marketers trying to reach their consumers.

LINKEDIN UPDATES ITS CAMPAIGN MANAGER TO FOSTER OBJECTIVE-BASED ADVERTISING

LinkedIn is consolidating its marketing

LinkedIn opened the public beta for a revamped version of Campaign Manager, the self-service tool advertisers use to manage and measure campaigns on its platform.

The idea is “to make it easier for our customers to understand what’s happening when they run campaigns with us,” said Nitin Julka, the group product manager at LinkedIn in charge of the project.

The primary difference between the previous version and the new is a move toward objective-based advertising. Rather than prompting advertisers to choose the ad format or LinkedIn ad product they want to use to power a campaign, they’ll be able to craft their campaigns based on the desired outcome.

Read more here.

 

Tags: EWOBFacebookGenerali InsuranceJaffaLinkedIn
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