24 Hours: Generali Insurance sponsoring Croatian Ski Association; Jaffa sponsoring Serbia’s top skier; DIABLOG is getting closer; Global Entrepreneurship Week…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

GENERALI INSURANCE PRESENTS SPONSORSHIP COLAB WITH THE CROATIAN SKI ASSOCIATION

At a press conference on Monday, at Zagreb’s Westin Hotel, attended by Croatian A national team and coach-advisor Ivica Kostelić, a new ski season was announced and the departure of the best athletes to the World Cup races in Finland and the USA. The event also included presentation of the main sponsors of the Croatian Ski Association, Generali osiguranje d.d.

“Generali is a well-known name for sports fans around the world, as well as in Croatia, and for skiing lovers it is also known for the many years it has been included in the world skiing cup. Therefore, as a great opportunity for our further contribution to the sport in Croatia, along with the football national team, we are cooperating with the Croatian Ski Association. Our role is to support them as a trusted partner around the world, at skiing competitions where they will fully showcase their sporting and human potential, which is a message for all young people not to settle for anything less. We are announcing new successes of Croatian skiing and sport,” said the CEO of Generali osiguranje d.d. Georg Engl, introducing the new sponsorship cooperation with Generali osiguranje d.d., which became one of the main sponsors of the Croatian Alpine Ski Team for the next two seasons.

JAFFA SPONSORS BEST SERBIAN SKIER

Serbian Alpine skiing team member Marko Vukićević signed a sponsorship agreement with Jaffa company from Crvenka. Through this partnership, Jaffa will provide significant support to young skier on the road to the “top of the world”.

Marko Vukičević recently brought three medals to Serbia – two silver and one bronze from the South American Cup (SAC), which was held in Chile in September. This November, he will compete at Lake Louise in Canada.

Marko’s sports challenge for the season 2018/19 is climbing closer to the world top, and winning the position among the top 15 skiers on the official FIS list.

DIABLOG TO OPENLY DISCUSS THE CHALLENGES OF BLOGGING SCENE

How to make a breakthrough and survive on the scene, how to create authentic content, and how to work with brands are just some of the issues that will be discussed at the roundtable Challenges of Blogging Scene, at the third DIABLOG conference dedicated to bloggers and influencers, which will be held on November 21 in Kaptol Boutique Cinema, in Zagreb.

The debate will be moderated by Vanja Prahić, head of social networks within the 24sata group and manager of the BlogBuster project that gathered some of the best Croatian bloggers in one place.

Alis Marić, who, after more than 20 years of successful corporate career, launched her blog Čitaj knjigu, will also present her own blogging challenges, while award winning blogger Sanja Mijac from Domaćica blog will speak about her love for food and cooking.

GLOBAL ENTREPRENEURSHIP WEEK 2018

The Student Association “Entrepreneurs Without Borders” (EWOB) is one of the most active associations of the University of Josip Juraj Storsmayer in Croatia. It operates within the Faculty of Economy in Osijek, and from 13 to 15 November 2018, for the eleventh time in a row, it is the only organization in Croatia that holds the Global Entrepreneurship Week.The Global Entrepreneurship Week is marked each year in November and invites young people to join the growing entrepreneurial movement seeking new ideas and better ways to develop business. This type of event will be conducted through lectures by successful entrepreneurs from the IT industry, design and music industry, under the unified title “Entrepreneurship within the creative industry”.All details of the event as well as the timetable of the lectures can be found on the Facebook page of the association.

FACEBOOK CASHES IN ON US MIDTERM ELECTIONS

Facebook has seen a significant uptick in its advertising revenue thanks to the midterm elections in the United states, as the politicians who drilled Facebook CEO Mark Zuckerberg in April about privacy concerns started paying for ads on the platform.

Representatives from both sides of the US political spectrum have spent nearly $300 million on the platform since May, according to the Center for Responsive Politics, helping grow digital media’s share of political ad spend to 22%, or $1.9 billion.

Facebook’s audience matching, ad testing and tracking tools are just as alluring for politicians trying to reach voters as they are for marketers trying to reach their consumers.

LINKEDIN UPDATES ITS CAMPAIGN MANAGER TO FOSTER OBJECTIVE-BASED ADVERTISING

LinkedIn opened the public beta for a revamped version of Campaign Manager, the self-service tool advertisers use to manage and measure campaigns on its platform.

The idea is “to make it easier for our customers to understand what’s happening when they run campaigns with us,” said Nitin Julka, the group product manager at LinkedIn in charge of the project.

The primary difference between the previous version and the new is a move toward objective-based advertising. Rather than prompting advertisers to choose the ad format or LinkedIn ad product they want to use to power a campaign, they’ll be able to craft their campaigns based on the desired outcome.

Read more here.