Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
XXXX – FOUR MAGAZINES THAT ARE NOT ASHAMED
On Thursday, 12 May 2016, at 20h, exhibition XXXX – Four magazines that are not ashamed by Goran Martin Štimac will open at the HDD Gallery. For those who may remember, the exhibition is marginally associated with the exhibition by Roman Cieslewicz: Glossy traces held three years ago, whose concept was based on the relationships of the famous Polish-French designer and Croatian environment through the iconic magazine Start. But the theme this time is the connection between the magazine and journals, design and sexuality, and besides the already mentioned Start, it focuses on three other examples: the famous German magazine Twen, monthly Paradoks and franchise edition of Playboy.
Exhibition XXXX – Four magazines that are not ashamed critically represents four mainstream magazines which, each in their own time and space, culturally or design wise pushed the frontiers. Although selected journals covered a very wide range of social issues, the focus of this exhibition is on one of their common aspect – the one of sexuality. Through the exhibits and accompanying texts and documents, the exhibition will show how sexual iconography came among the youth and the mainstream population, how it was talked about it, how the newspapers took over the function of the sexual education of the audience, how they broke taboos, how today we read their inevitable exploitation dimension and how they self-critically questioned it, which stereotypes they supported and which stereotypes they broke, and what were the reactions and resistances of the public.
ZRINKA TOPALUŠIĆ PALEKA REPLACES MANAGEMENT OF ISKON’S MARKETING WITH PRIVATE BUSINESS
After seven years at the helm of marketing at Iskon Internet and more than ten years of experience in advertising agencies, Zrinka Topalušić Paleka has sailed into the entrepreneurial waters, as co-owner and head of operations of the marketing agency Mad props.
Along with the event and BTL management, as narrower specialties of the agency, Mad props offers its clients marketing, brand, communication and media strategies, marketing consulting, management of campaigns and special projects, production of entertainment-music programs and projects.
In addition to conducting a marketing agency, Topalušić Paleka took over the leadership of marketing at Euroadria, which brings together brands: Catering Kvatrić, Vivas caffe, Aquaviva, bars and clubs: Matise Absolute Lounge, Vivas barovi, Village & History Club, Green Gold Club, restaurants: Kvatrić, C6, La Dolce Vita etc.
“The past seven years in the telecommunications industry were a valuable and extremely successful period of my career, during which I was at the head of the marketing team responsible for a number of successful, well-received and industry awarded campaigns. The fact that Iskon for the fifth year in a row is creatively the most successful advertiser in a very competitive category of telecommunications speaks for itself. I enjoy new challenges and I believe that my career in the private sector will be even more exciting and more successful,” said Zrinka Topalušić Paleka.
PRO.PR IN CROATIAN ZAGORJE
The Jubilee, 15th PRO.PR conference will be held next year in Terme Tuhelj, from 6 to 8 April under the auspices of the Mayor of Krapina-Zagorje County, Željko Kolar. At a meeting, held yesterday in Krapina, along with the president of the organizing committee, Danijel Koletić, was office manager of the Tourist Board of Krapina-Zagorje County Ksenija Tomić.
“Connecting on the move is the motto of our conference. I am proud and happy that the mayor of Krapina-Zagorje County, Mr. Kolar, recognized the importance of the communication processes. We expect 200 participants. We are preparing the programmatic content of the conference, which will be published on 24 October, 2016. The majority of previous participants have never been in the Croatian Zagorje, so it will be an interesting opportunity for them to see this part of Croatia,” said Danijel Koletić after the meeting.
FCB NAMES CHRIS SHUMAKER NEW GLOBAL CMO
FCB has promoted Chris Shumaker from North American chief marketing officer to global CMO following its recent win in the Clorox creative review.
Shumaker’s promotion follows a year in which he helped pitch and win Clorox in addition to several other significant new accounts including Fiat Chrysler, Samsung, Humana, AB InBev, Lincoln Financial Group and BMO Harris Bank.
In the new role, Shumaker will continue to lead the agency’s ongoing expansion while focusing on new business efforts both globally and domestically. He will continue reporting directly to FCB worldwide CEO Carter Murray.
DIGITAL AD PANEL HACKED TO BROADCAST HARDCORE MEATSPIN PORN IN MALMÖ
A Swedish digital billboard was hacked to display hardcore porn on Sunday, showing there are dangers involved with the operation of digital ads.
A government information panel located at a bus stop in Malmö was hacked to show hardcore porn clips from Meatspin, first spotted by Adland.TV. On Sunday night the thoroughfare was bombarded with graphic scenes.
A spokesperson from the Skånetrafikens (the national public transport department) said that the incident was “some sort of prank or joke”.
He claimed that the digital information boards were being piloted in the area but denied that the Skånetrafikens was breached in the hack.
Instead it was an issue with a server owned by Global Agencies, the company tasked with operating the digital billboards, he alleged.
FACEBOOK SEES TRADEMARK VICTORY AGAINST CHINESE DRINKS COPYCAT
Facebook has glimpsed a legal victory in China after court deemed a company’s use of the Facebook logo to sell food and drink a breach of copyright.
A local company called ‘face book’ sold food and drinks branded with the popular social media company – which is conversely not even accessible on the Chinese mainland as a result of its great firewall blocking many Western pages.
Reuters reports that the Beijing Municipal High People’s Court shut down Zhongshan Pearl River Drinks’ 2011 application to use the ‘face book’ trademark on its goods.
The ruling said
the company had “violated moral principles” with “obvious intention to duplicate and copy from another high-profile trademark.”