Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
SOF: SHAZAM – BORN FROM MUSIC, MADE FOR EVERYTHING
Program of the first day of this year’s Slovenian Advertising Festival (SOF) includes the lecture Shazam: born from music, made for everything. It will be held by Filippo Vizzotto, Director for Central and South Europe and Africa at Shazam Entertainment Ltd., United Kingdom.
Filippo Vizzotto joined Shazam as a commercial director for Italy. He has 12 years of experience in digital advertising.
CONFERENCE FOCUS TOMORROW IN SARAJEVO
This Friday (March 16th), Hotel Hollywood in Sarajevo will host the Focus Conference, dedicated to communications in public administration and public companies, whose mission is to exchange knowledge and link and educate employees in public administration and public companies about the importance of communication processes for effective public informing.
The Conference is organized by the agency Apriori World, and one of the sponsors of the Conference is the City of Sarajevo.
JANA SPONSORS FESTIVAL 84 ON JAHORINA, BOSNIA AND HERZEGOVINA
After launching the Sea Dance in Budva in 2014, RE:volution in Timisoara in 2015, and Sea Star in Umag in 2017, the EXIT team will launch a new music festival at the Olympic mountain of Jahorina, called Festival 84, which will be held from March 15 to 18, 2018 . One of the sponsors of the festival will be the Jana water brand with all their products – Jana Water with a Message, Jana Vitamin, Jana with fruit flavours and Jana Ice Tea.
Festival 84 announced concerts of DJ Umek, duo Sigma, BUK’s Asian Dub Foundation, club sensation Joris Voorn and many other performers who will raise the atmosphere and provide a good mood until the last day.
Jana is one of the sponsors of the event and thus becomes part of a festival family that is active 365 days a year. It will be available to everyone present for all four days of the event and will help maintain the positive energy of the festival and refresh all the visitors.
It’s quite obvious now that Facebook is facing the fall of daily visits. It has been clear from the moment when they announced the change of their news feed. Users felt that the ratio of content by friends and acquaintances and “others” leans in favour of those “others”. Users expressed this dissatisfaction last year (as the chart below shows), but that was not talked about as much as now, but many users have recognized it in their statistics.
There is a dilemma about where those users go. It’s clear that the youngest ones, apart from YouTube, opt for Snapchat. Although it should be noted that Snapchat itself is also in trouble after releasing a new version. Last month, after a single tweet by a socialite, the value of Snapchat dropped by $1.3 billion!
NAIL THE FAIL
In November last year DNA Communications and ICT Hub for the first time successfully shared the failures of professionals from the advertising world with the numerous audience at the Advertising Fail Stories, an event from the Fuckup edition.
The second event of the same content will be held on March 16, from 18:00 to 20:00hrs, in Belgrade’s PlayGround (Kralja Milutina 10).
UNILEVER SAVES 30% ON PRODUCTION COSTS BY TAKING WORK IN-HOUSE
Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had saved about 30 percent on agency fees after taking more of its ad work in-house and reducing the roles of its external agencies.
Unilever unveiled its in-house content unit, U-Studios, in 2016, saying at the time it would use it to find new ways to engage with digitally focused consumers while simultaneously countering the rise of ad-blocking software.
Unilever’s revelation plays into a larger trend of budget-cutting among America’s biggest spenders—a trend agencies have been increasingly wary of. Procter & Gamble, another CPG giant, said on its fourth-quarter earnings call in July that it had cut approximately $100 million to $140 million in digital advertising spend due to brand-safety concerns and also reduced its agency and production spend by an unspecified amount.
FAKE NEWS TRAVELS FASTER AND REACHES MORE PEOPLE THAN LEGITIMATE REPORTS
Fake news, especially false political news, travels faster than legitimate reports a study from Massachusetts Institute of Technology (MIT) has revealed.
Spanning 126,000 rumours and false news stories spread on Twitter over a period of 11 years, researchers found fake news was more commonly re-tweeted by humans than bots, suggesting the “more novel” nature of fake news could be to blame.
“False news is more novel, and people are more likely to share novel information,” one of the study’s co-authors, Professor Sinan Aral, quantified.
Twitter provided the information for the study with six independent fact-checking sources used to identify whether the stories were genuine.
The results revealed false news was 70% more likely to be re-tweeted than true stories; true stories take six times longer to reach 1,500 people and true stories were rarely shared by more than 1,000 people, but fake news could reach up to 100,000.