Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
CROATIA EFFIE 2019 ENTRIES OPEN
Entries for the Croatia Effie 2019 were opened this Saturday, December 15, marking this as the tenth year of Effie contest in Croatia.
In an effort to improve the competition and its quality each year, this year the entries will be done exclusively through official software. This is a new, proven and above all functional Effie Worldwide system that will greatly facilitate the application process in accordance with world-wide practices. HURA invites all applicants to carefully study the rule book and timely prepare their entries. This year, the novelty is that an additional third deadline has been introduced, which means there will be no extension of the deadline, which will eventually be closed on February 21, 2019.
Deadlines are as follows:
- Early bird deadline January 16 – 28
- Regular deadline January 29 – February 9
- Late deadline February 10 – 21.
This year’s jury will be expanded to include more experienced members, and following the last year’s practice, entrants will be able to request descriptive comments and feedback to improve future entries.
Advertisers point out Croatia Effie as the industry’s most important prize, ranking it even above Cannes (Ipsos research, 2016), and Effie is well-known for its famous slogan “Ideas That Work”.
It is important to note that projects that competed in the category of Long-term Efficiency last year cannot enter this year.
More information on entries can be found at www.effie.hr.
HDD GALLERY: DUŠAN BEKAR – SHADOW DESIGNER
On Tuesday, December 18, 2018, HDD Gallery will host the exhibition Dušan Bekar: Shadow Designer. The exhibition introduces us to the work of extremely potent graphic designer, photographer and painter Dušan Bekar, who has been active in the field of commercial and corporate design from the beginning of the ’50s to the beginning of the 21st century in Croatia as an independent artist, and is still actively creating. The authors of the exhibition concept are Alira Hrabar Oremović and Dusko Bekar jr.
The exhibition will be open until January 11, 2019.
IDEA KARAVAN BRINGS JOY TO 5.000 KIDS IN 50 INSTITUTIONS ACROSS SERBIA
Over 5,000 new-year packages this weekend brought joy to kids in 50 institutions throughout Serbia, including orphanages and children’s hospitals, thanks to the socially responsible action “We love holidays because we love each other”, organized for the fourth consecutive year by IDEA retail chain. With the support of the Equality Ombudsman Brankica Jankovic, this retail chain, which operates within Mercator-S, first distributed new-year packages to children at the Center for Protection of Infants, Children and Youth at Zvecanska Street in Belgrade on Friday, where they announced the caravan will visit other institutions throughout Serbia.
On Sunday, December 16, the IDEA caravan, with more than 2,000 employees, visited over 50 institutions in 23 cities throughout Serbia, and surprised more than 5,000 children with gifts and a visit of the Santa Claus.
TELE2 AND REACH FOR CHANGE FOUNDATION OPEN CONTEST FOR NEW PROJECTS
Tele2 and the Reach for Change Foundation have opened a call for applications through which they will financially support three projects of social entrepreneurship. Reported projects should focus on the area of development, education, health, economic and social participation, freedom and expression of children.
Support through the project “Reach for Change – Be the Change” consists of funding in the amount of €24,000 per project for a period of one year and the nonfinancial support that Reach for Change Foundation and Tele2 will provide to help social entrepreneurs to achieve the sustainability of their business, and the best possible results for the welfare of children. Entries to the competition will be submitted exclusively to the online registration system at croatia.reachforchange.org, and the contest will be open until January 24, 2019.
ADC ANNOUNCES JURY CHAIRS
ADC has announced ten of the Jury Chairs for the ADC 98th Annual Awards. For the sixth consecutive year, a gender-balanced team of professionals was gathered, who represent the top of their respective fields. These men and women will guide their juries in debating and deciding who will win the coveted ADC Cube this May: Advertising – Taras Wayner, CCO, Saatchi & Saatchi NY; Brand & communication design – Richard Ting, Global Chief Design Officer, R/GA; Experiential Design – Anne Harawaka, Principal, Two Twelve; Illustration: Edel Rodriguez, Artist, Edel Rodriguez Studios; Interactive – PJ Pereira, Co-Founder & Creative Chairman, Pereira O’Dell; Packaging & Product Design – Karen Welman, Founding Partner & CCO, Pearlfisher; Photography – Lauren Greenfield, Photographer/Filmmaker, Evergreen Pictures; Publication Design – Julia Hasting, Creative Director, Phaidon; Spatial Design – Clive Wilkinson, President & Design Director, Clive Wilkinson Architects; Typography – Gail Anderson, Creative Director, Visual Arts Press @ SVA.
The complete juries, along with the Jury Chairs for Motion & Film Craft and the all-new Fashion Design discipline, will be unveiled early in the new year.
Entry deadline for the ADC 98th Annual Awards is January 31, 2019.
ACCENTURE STRENGTHENS ITS PROGRAMMATIC DIVISION
Accenture Interactive is expanding its programmatic media-buying capabilities with the acquisition of Adaptly, an ad tech firm based in New York that specialises in data-driven campaigns across online channels, including Google and Facebook.
The digital marketing arm of Accenture, the global professional services firm, announced the deal in a statement, although the terms of the sale were not disclosed.
Adaptly, which was founded in 2010 and has since grown to 150 employees with offices in Chicago, Los Angeles and London in addition to its base in New York, will in time become part of Accenture Interactive Operations.
YUKI KANI JOINS BETC ETOILE ROUGE CREATIVE TEAMS
Yuki Kani has joined BETC ETOILE ROUGE in the role of Creative Director and as part of the creative teams helmed by Executive Creative Director Jasmine Loignon.
After graduating from the Tama Art University in Tokyo, Yuki begun his career at Carré Noir, before joining BETC and later BETC Luxe as Art Director. During his 12 years at BETC he worked for brands like Air France, Evian, Lacoste, Giorgio Armani fragrances and Van Cleef & Arpels.
In 2013 he joined Mazarine as Senior Art Director and worked exclusively on luxury, fashion and beauty brands such as Carolina Herrera, Baume&Mercier and Issey Miyake.
After a stint with the McCann Beauty Team for l’Oréal Paris, he returned to Mazarine as Senior Art Director and Art Supervisor for Diesel fragrances, Cacharel, DKNY and Chopard.
At BETC ETOILE ROUGE, he will be in charge of creative for Le Bon Marché, on both advertising and publishing, as well as luxury brands from AccorHotels group and the Coty group. He will also be working alongside Delphine de Canecaude with former Etoile Rouge brands like Ofée, Dior Fragrances and Louis Vuitton.
