Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
ENTRIES EXTENDED FOR THE PLAN D
Due to technical issues with downloading of the application form from www.pland.hr and errors in the application form, the entry deadline has been extended! The new deadline is September 12, 2018.
The organizers ask everyone who have downloaded the application form so far to ignore the previous version, and download the new application form from www.pland.hr.
PLAN D is an international design education platform stemming from the DAN D – International Design Festival which was held from 2010 to 2016. The second edition of Plan D will be held from September 27 until September 30, 2018, at the Technical Museum Nikola Tesla in Zagreb, Croatia.
WPP CONFIRMS MARK READ AS CEO
WPP has confirmed Mark Read as the advertising giant’s new chief executive, who will be paid a much lower salary than his predecessor Sir Martin Sorrell.
Read, 51, will be paid an annual salary of £975,000, with an annual bonus of up to 250% of salary (at least 40% of which must be deferred into shares for two years).
The former Wunderman global chief executive will also receive a performance related bonus (LTIP award) of 350% of salary, with performance measured over a five-year period, and a cash allowance of 20% of salary.
The company’s share price did not move significantly in the hour following the announcement, reflecting that the news was widely expected.
5TH ADCE EUROPEAN CREATIVITY FESTIVAL 9. & 10. NOVEMBER BARCELONA
The ADCE European Creativity Festival is an immersive annual event bringing together creative professionals from around the continent for two days of inspirational talks, hands-on workshops, and plenty of networking opportunities.
Each edition of the ADCE Festival strives to present innovative ideas and models that challenge the way we see creativity and inspire shifts in perceptions that will help reshape the future of the industry.
As a curated event, participants are exposed to meaningful talks revolving around a major topic of specific relevance to the fields of design and advertising. Most of the speakers go on to work hand-in-hand with the participants in one of the programmed workshops covering industry trends, new technologies and powerful working models.
All in all, attendees walk away with new ideas that can make a real impact on their work.
ALIBABA APPOINTS MEDIACOM FOR OVERSEAS MEDIA STRATEGY AND BUYING
Alibaba has appointed MediaCom to manage the overseas media strategy and buying as the Chinese e-commerce giant continues its ambitious international expansion.
The appointment, which followed a pitch involving Publicis Media, Dentsu Aegis and Wavemaker, includes media services for Tmall World, Taobao International, Alibaba Cloud and Dingtalk.
MediaCom has been tasked with helping to drive traffic and increase conversion rates for Tmall World, the e-commerce site which caters to nearly 100 million overseas Chinese. It will also look to boost awareness of Alibaba Cloud and Dingtalk services.
The account will be managed out of MediaCom China, with the agency working closely with local markets.
PERNOD RICARD UNITES SALES AND ADS WITH AMAZON
International drinks giant Pernod Ricard is doubling down on Amazon in the UK, as the platform emerges as a streamlined and demonstrably effective way to shift product.
Speaking last week, Laurent Pillet, Managing Director for Pernod Ricard UK told Digiday, “Amazon is a platform for both sales and advertising for Pernod Ricard,” and an effective one, too.
“Over the last year we’ve dramatically increased the amount of media we buy on Amazon. On top of the media we buy, we’re also looking to sell more on Amazon. In 2017, our sales on Amazon grew by 100% and we’re now the second largest spirits provider for the site, with a market share of 10%. That’s far more than we have in traditional markets.”
Though Pillet avoided explaining which specific ad products his company was spending on, he said its combined package had been “very effective” as a platform.
JOHN PALLANT AT AD BLACK SEA 2018
John Pallant, Creative Director, Brouhaha, UK, will speak at the fourth international advertising festival Ad Black Sea 2018, on the subject “Dynamic Creativity. Working To The Deadline Of Now” on 20-22 September in Batumi, Georgia.
John Pallant is an international creative leader with 40 years’ experience in advertising, and multiple awards, including D&AD Black and Yellow Pencils, Cannes Gold and Silver Lions, the New York One Show Best of Show, as well as many local UK trophies.