By: Adnan Arnautlija
GOLDEN DRUM EXTENDS DEADLINE FOR ENTRIES
Open your calendar and mark this date, Friday, 18 August. This is the new date for the entry of your best and most creative works for the Golden Drum Awards.
SUSIE DENT, BRITISH TELEVISION PRESENTER, IS COMING TO SEMPL!
Have you ever heard of the word ‘thunderplump’ (a sudden heavy downpour of rain)? If not, we are certain that you have already met ‘scurryfunge’, at least in your daily life, as it means the rapid and rushed tidying up just before visitors arrive.
Susie Dent, British television presenter and lexicographer, a passionate collector of words, will surely surprise you at SEMPL with some of the words you have never heard before. An author of many books is also a Spokesperson for the Oxford English Dictionary, but she is best known for her long-standing role on Channel 4’s “Countdown”. Her goal is to encourage the audience to rethink the way they use language: “Be brave, use it, play with it, and above all, enjoy it.” She will definitely inspire you to be more courageous and imaginative when choosing the words you use in marketing messages. It is more important than ever to stand out with your messages, so that your consumers and users notice you. The right choice of words can lift your brand to the stars.
Come to SEMPL and start using your language more creatively!
MACEDONIAN PORTAL NEWSROOM.MK YESTERDAY STARTED PUBLISHING
As of yesterday the Newsroom.mk news portal has been officially launched, and its Editor in Chief, Goce Trpkovski, wrote in his introductory text that the portal will be “committed to serve the public interests, not to hunt witches, nor to order anyone, nor to publish any trash content”.
The journalist team is made of well-known Macedonian journalists with great media experience. The publisher is the company VT Media plus from Tetovo, whose founder and director is Tripun Krstevski. (Marketing 365)
FACEBOOK SHUTS DOWN AI SYSTEM AFTER BOTS CREATE THEIR OWN LANGUAGE
Facebook has reportedly shut down one of its AI systems because “things got out of hand.” The AI bots created their own language, from the scratch and without human input, forcing Facebook to shut down the AI system. The AI bots’ step of creating and communicating with the new language defied the provided codes.
According to a report in Tech Times on Sunday, “The AI did not start shutting down computers worldwide or something of the sort, but it stopped using English and started using a language that it created.” Initially the AI agents used English to converse with each other but they later created a new language that only AI systems could understand, thus, defying their purpose.
This led Facebook researchers to shut down the AI systems and then force them to speak to each other only in English.
XIAOMI’S EXPANSION PLANS RECEIVES US$1 BILLION BOOST
Electronics giant Xiaomi has announced that they have secured a US$1 billion loan in debt financing from a group of 18 banks led by Deutsche Bank and Morgan Stanley.
The Beijing-based company also raised around $1.45 billion in equity financing from venture capital firms like Qualcomm Ventures and IDG Capital.
The money will allow the company to pursue their plan of building more offline bricks-and-mortar stores, which ranks as a top priority for development by the Chinese company.
Growth has been sluggish for Xiaomi in recent years and the company will be hopeful that this latest round of financing will help it to catch up with rivals Huawei Technologies, Oppo and Vivo.
